Managed and lead team from product perspective, GTM and actively YOY growth keep more than 23% per season.Generate future strategy and product positioning for D'LITES Division. Direct D'LITES Footwear team to improve E-commerce business, negotiate CRQ with vendor & US side, developing E-commerce exclusive high margins product to get more engagement from entry level consumer.Direct Go-to-Market plan with Retail Merchandising team and Marketing team per season.Direct assortment plan on market per season.Direct design direction per season: New outsole design, new upper design, color & material update upon iconic proven product, branding packs, festival/promotion pack and pitch big promotion on Tmall.Co-operate with demand plan team to set seasonal budget.Lead team to take integrated management of products and to dominate the market direction.Organize the work shop for brand storm with relevant team.

Serve as strategic lead on the D'lites, the fastest-growing & biggest division at Skechers for China.Pro-actively analyze business, draw conclusions and act upon; drive profitability and efficiency. Excavate the next hero product from product, merchandising, marketing & sales perspective.Direct seasonal key initiatives and compelling assortments across DTC, wholesale, franchisees, and E-commerce that drive brand concepts and go-to-market strategies, representing 60% of the China business.Approval of Design draft according to sales & inventory report and business & marketing insignt. Provide the direction of design to designers.Manage D'LITES divison: design, material, costing, price strategy, supply chain, go-to-market, operations, and growth activity for 20M pairs / 11B for China.Mange renew D'Lites innovated product, launched D'Lites 3.0 in FW'2018, D'Lites 4.0 in SS'2021, Stamina V2 in FW'2020 and manage to commercialize the projects to the mass market. Manage Collaboration Projects from commercial to brand-elevating which is a phenomenal and fast growing revenue share of the business.

Attending the US Global Sales Conference, assist China Preline/China sales conference and align with buyers, sales & marketing team on a same page on product assortment.Providing the product needs/comments to design/development based on the project needs.Design/Development discussion with input from planning/merchandising/design team.Monitor the sell-thru status of the project product in order to trigger.Mange renew D'Lites innovated product, launched D'Lites 2.0 in FW'2016, the One Piece collab and manage to commercialize the projects to the mass market. Manage Collaboration Projects from commercial to brand-elevating.

Manage work with product development team, develop trend forecast and new OEM samples collection for UK, EU and US clients.Maintain customer relationship and make business trip with customers to better understand and achieve their needs, also identify opportunities for growth within company's platform. ( UK customers: Ted Baker, Boden, Whitestuff, John Lewis, Charles Tyrwhitt. French customers, Lacoste. German customers, Esisto, Intermeet, Breuninger, Schustermann, Karstadt, US Customers, J.Crews, Elleen Fisher, Levi's, L.L. Beans. )Negotiate and communicate payment conditions.Monitor partners margins and propose actions in order to increase profitability.

Monitor and analyze all customer service related performance index and data across online channels to provide improvement suggestion and action plan.Establish the from product to go-to-market overall planning according to the information of competitor brands.Support Ecom platform merchandiser to initial and execute EC product calendar.Study the regulation and rules on all marketplaces and work with marketing, sales, merchandising, IT and warehouse/logistic team to track the status from order processing, delivery, return & exchange, payment & refunds to identify service risks.