Ken Barraza
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Ken Barraza Email & Phone Number

Location: Greater Chicago Area, United States 10 work roles 1 school
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Current company
Role
Stealth
Location
Greater Chicago Area, United States
Company size

Who is Ken Barraza? Overview

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Quick answer

Ken Barraza is listed as Stealth at Stealth Startup, a with 70 employees, based in Greater Chicago Area, United States. AeroLeads shows a matched LinkedIn profile for Ken Barraza.

Ken Barraza previously worked as Member at Hue and Director of Digital Marketing & eCommerce at Just. Ken Barraza holds Bachelor Of Business Administration (Bba), Business Administration And Management, General from Western Michigan University - Haworth College Of Business.

Company email context

Email format at Stealth Startup

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Stealth Startup

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Profile bio

About Ken Barraza

Ambitious, strategic and innovative CPG eCommerce leader with 10+ years of transforming legacy brands into digital-forward organizations. Highly entrepreneurial with history of building digital teams from the ground up. ★ Success with iconic American mega-brands and retailers including Colgate-Palmolive, Kraft Heinz, Walgreens, Amazon, Walmart.com, Walgreens and Instacart. ★ Expertise in establishing and optimizing company-wide processes to drive efficiency and transparency across teams, brands, vendors, and retailers. ★ History of optimizing narrative-based, SEO-rich content development and deployment across thousands of products and 70 brands to drive consumer engagement, awareness and conversion. ★ Proven ability to implement and consolidate big data to deliver key insights and enable intelligent business decisions. Tech-savvy with proficiency across multiple marketing and analytics platforms.★ Capable team leader, trainer and coach with demonstrated ability to mobilize teams and influence executive stakeholders. Bilingual Spanish-English with knowledge of the Hispanic market and exceptional cross-cultural savvy.SPECIALTIES: E-commerce FMCG / CPGContent MarketingDigital Marketing & AdvertisingProcess ImprovementP&L / Financial ManagementBusiness Development & SalesTraining & DevelopmentThought LeadershipTechnology StackProject ManagementProcess Mapping

Listed skills include Management, Leadership, Sales, Forecasting, and 33 others.

Current workplace

Ken Barraza's current company

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Stealth Startup
Stealth Startup
Stealth
Raleigh, NC, US
Website
Employees
70
AeroLeads page
10 roles

Ken Barraza work experience

A career timeline built from the work history available for this profile.

Member

Current
Hue

Hue is a platform built to advocate change by amplifying the voices of color working in marketing, increasing our visibility, and paving a path for all to rise.

Jul 2020 - Present

Director Of Digital Marketing & Ecommerce

Greater Chicago Area L Greater New York Area

Jan 2019 - May 2020

Ecommerce Marketing And Digital Content Lead

Greater Chicago Area

Recruited to launch an eCommerce business and establish systems, process and thought leadership to spark growth in a previously stagnant business and propel company toward digital-first mindset. Progressed rapidly through increasingly responsible roles. Within 16 short months, helped grow digital team from the ground up into well-respected digital marketing thought leadership hub for the global organization. Championed excellence and delivered tangible results in the following key areas: • Sales & Business Development• Team Leadership & Digital Transformation Change Management• Content Development & Deployment• Reporting, Data & Insights Optimization• Partnership Development & Vendor ManagementOther roles:eCommerce Strategy, Capabilities & Media LeadeCommerce Sales, Data & Reporting Lead

Nov 2016 - Dec 2018

Account Business Manager

Greater Chicago Area

Accountable for building and managing the second-largest relationship to influence sales growth in oral care, dish liquid, fabric softeners, cleaners, and the trial and travel business. Responsible for maintaining a strong P&L while developing a promotional plan to close share gaps to the competition.• Managed P&L on multi-million-dollar book of business, representing the second-largest relationship (Walgreens).• Developed robust digital coupon strategy to unlock savings while accelerating market share.• 2016 Hall of Fame Award – an elite, performance-based Colgate Leadership award granted to 10 of 37,000 employees.

Dec 2014 - Nov 2016

Category Development Manager

Greater Chicago Area

Provided category support to strategic grocery customers (Ahold, Giant Eagle, Wegmans, Shoprite, Kmart and Spartan Nash).• Leverages deep analytics to develop and deliver story deck to key retailers, leading to sales and distribution growth with 20+ incremental items accepted.• MyWebGrocer: Created complete product library of all CP products, reaching 18M monthly unique visitors.• Accelerated business opportunity with ShopRite's oral care buyer, leading to 7+ incremental items and growing the manual toothbrush footprint in store.

Aug 2013 - Dec 2014

Business Analyst

Greater Chicago Area

Focused on key markets – Kmart and Urban regions – with an intricate distributor/wholesaler customer base (Chicago, Houston, Los Angeles, New York, Miami). Managed shopper marketing budget for the region.• Designed, built and implemented a tool from customer feed data to manage inventory, improve forecasting accuracy and advance customer engagement.• Co-developed an innovative merchandising system leading to gains in share of shelf & market share.

May 2012 - Aug 2013

Retail Territory Manager

Miami/Fort Lauderdale Area

Responsible for a strategic 32-store territory with a focus on the Walmart account. Consulted and advised stores on areas of improvement to drive sales. Executed the marketing and sales strategy. Trained new hires in retail.• Directly contributed to sales growth of +5%, outpacing the rest of US market.

Jun 2011 - May 2012

Consumer Default For Lending Services

Pnc

Kalamazoo, Michigan Area

Jan 2009 - Jun 2011
1 education record

Ken Barraza education

FAQ

Frequently asked questions about Ken Barraza

Quick answers generated from the profile data available on this page.

What company does Ken Barraza work for?

Ken Barraza works for Stealth Startup.

What is Ken Barraza's role at Stealth Startup?

Ken Barraza is listed as Stealth at Stealth Startup.

Where is Ken Barraza based?

Ken Barraza is based in Greater Chicago Area, United States while working with Stealth Startup.

What companies has Ken Barraza worked for?

Ken Barraza has worked for Stealth Startup, Hue, Just, The Kraft Heinz Company, and Colgate-Palmolive.

How can I contact Ken Barraza?

You can use AeroLeads to view verified contact signals for Ken Barraza at Stealth Startup, including work email, phone, and LinkedIn data when available.

What schools did Ken Barraza attend?

Ken Barraza holds Bachelor Of Business Administration (Bba), Business Administration And Management, General from Western Michigan University - Haworth College Of Business.

What skills is Ken Barraza known for?

Ken Barraza is listed with skills including Management, Leadership, Sales, Forecasting, Data Analysis, Shopper Marketing, Nielsen, and P&L Management.

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