• Led Content Strategy: Directed US content strategy and production across multiple platforms for QVC US (Ecom, Broadcast, Social, Marketing), managing a remote & on-site team of 180 and an annual budget of $15 million.• Optimized Processes: Streamlined company workflows, increasing usable space by 40% and reducing project turnaround time by 25%.• Enhanced Brand Engagement: Revamped content approach to boost customer engagement metrics by 35% while improving team engagement by 20%.• Implemented Metrics: Introduced role-specific productivity metrics and quarterly OKR initiatives, achieving over 15% cost savings while maintaining high-quality standards.• Collaborated on Reorganization: Consulted with Kates Kessler & various departments to refine work structures and improve efficiency, resulting in enhanced organizational effectiveness at QVC US.• Delivered Savings: Identified over $1.5 million in process improvement savings for QVC US by creating a Green Belt Lean training program.

• Directed Creative Strategy: Led a remote team of 167 professionals to align creative content with website execution, managing an annual budget of $9.6 million and achieving a $600k under-budget operation. Developed long-term content strategy, implementing creative solutions that increased click-thru engagement by 20%.• Increased Studio Engagement: Boosted studio engagement from 35% to 65% over two years through targeted team initiatives.• Improved Production Efficiency: Drove continuous process improvements using Lean principles, boosting employee engagement by 21% and delivering a 1300% increase in homepage image clicks. • Collaborated with QVC to design adaptable set walls, increasing production capacity by 13% and cutting image costs by 60%. Outsourced product descriptions to a third party, increasing output turnaround time by 71% and decreasing costs by 75%.• Managed High-Volume Production: Oversaw creation of 11,000 lifestyle images, 52,000 product images, and 837,000 product descriptions, enhancing visual identity and product representation while ensuring brand identity.• Transformed Studio Performance: Revitalized an underperforming studio into a high-efficiency testing facility, tripling throughput and generating $66k in annual savings.• Built Succession Plan: Operated remotely to establish a talent pipeline and succession plan in partnership with local universities.

• Led North America Consulting: Delivered customized change management programs for enterprise clients like Autodesk, ADT Security, Wells Fargo, and AFLAC, leveraging neuroscience principles to drive behavioral adoption, operational efficiency, and business transformation.• Coached Executives: Provided executive coaching to over 600 leaders across North America, enhancing their leadership skills and achieving measurable improvements in team performance and business outcomes.• Uncovered Revenue Opportunities: Conducted customer research revealing $210 million in untapped revenue, offering actionable strategies to increase client revenue for ADT Security.Achieved Operational Savings: Implemented process improvements and Lean methodologies at ADT North America, resulting in $12M in operational savings and increased sales by streamlining operations across 7,000 service techs and 400 managers.• Managed Large-Scale Innovation: Led cross-functional teams through a major 2-year innovation initiative at Wells Fargo US for 15,000 Financial Advisors and 400 Branch Managers, developing scalable training models that drove client acquisition and business development.• Engaged as a Thought Leader: Served as a keynote speaker and thought leader, delivering impactful insights on change management and behavioral adoption, influencing thousands of professionals to enhance their leadership and operational practices.

• Managed Operations: Oversaw 13 stores and 400 employees, achieving a 12% annual sales growth and consistently surpassing profit goals.• Led RAPID TESTING District: Initiated and managed Starbucks’ first RAPID TESTING district, conducting over 200 product and program tests annually to optimize operational standards and validate new initiatives.• Spearheaded Concept Launch: Drove the successful launch of Starbucks' Beer and Wine concept store in Seattle, surpassing financial and operational targets and establishing a new store model.• Implemented Lean Kaizen: Led Lean Kaizen initiatives to enhance team efficiency and performance, resulting in a 30% reduction in turnover and achieving 90% workgroup engagement.• Improved Performance Metrics: Increased customer service metrics by 20% and boosted employee satisfaction to 91%, ranking #1 in overall performance in the Pacific Northwest region for 16 consecutive months.• Enhanced Team Development: Partnered with HR to lead team reformation efforts, improving succession planning, employee retention, and leadership development across multiple locations.• Innovated Store Deployment: Successfully launched the first and only Starbucks store on an aircraft carrier (USS Abraham Lincoln CVN-72), expanding the brand's presence in unique locations.