Ken Fortney

Ken Fortney Email and Phone Number

Senior Content Marketing Manager, SEO & Organic Marketing Expert @ That Local Pack
Ken Fortney's Location
Sacramento, California, United States, United States
Ken Fortney's Contact Details
About Ken Fortney

Ken Fortney is a Senior Content Marketing Manager, SEO & Organic Marketing Expert at That Local Pack. He possess expertise in entrepreneurship, business funding, asset based lending, unsecured loans, franchise funding and 42 more skills. Colleagues describe him as "I enjoyed working with Ken while he was at GoSite, where he excelled as our Senior Content Marketing Manager. Ken's SEO and content marketing expertise significantly boosted our performance across multiple fronts. Ken's efforts in creating and managing content dramatically increased our blog traffic and engagement. His strategic SEO initiatives significantly improved our website traffic. Additionally, he drove impressive growth in MQLs within a short period, showcasing his innovative approach to lead generation. Ken also managed our Facebook Ad campaigns, significantly reducing the cost per lead and customer. His use of generative AI for content creation improved our efficiency and output. His tendency to continue testing different programs and approaches also led us to discover our new go-to-market paid lead generation success, which had eluded us for years! Ken is a skilled, results-driven professional, and I highly recommend him for any role requiring top-notch content marketing and SEO expertise!", "Ken is a truly impressive business man to have on your team. I have only known him for a couple of short years, but I am continually impressed by the diversity of experience he has and the never ending commitment to excellence when it comes to serving his clients.", and "I've known Ken for several years and have seen his determination, adaptability, and commitment in multiple contexts. Whether he's helping startups with branding, marketing, and digital presence, or giving his time to help local non-profits expand their outreach and service, Ken works hard to provide accurate advice to get real results."

Ken Fortney's Current Company Details
That Local Pack

That Local Pack

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Senior Content Marketing Manager, SEO & Organic Marketing Expert
Ken Fortney Work Experience Details
  • That Local Pack
    Founder
    That Local Pack Sep 2023 - Present
  • Gosite
    Senior Content Marketing Manager
    Gosite Sep 2022 - Jul 2024
    San Diego, Ca, Us
    ▪Overseeing all content efforts in support of sales, customers success, lead generation, and marketing efforts▪Creating, editing, & publishing new blog formats which have increased our blog traffic by 380% while maintaining an average time per page view of over 4 minutes▪Overseeing all company SEO efforts, including keyword research, website management, backlink strategy, to increase overall website traffic by 450%▪Planning & executing content-generated leads for MQL growth at an increase of 1200% in fewer than 6 months (Mar 2023-Aug 2023)▪Managing creative for Facebook Ad campaigns, lowering cost per lead by 80%▪Effectively leveraging generative AI to improve content creation for a lean marketing team
  • Cipio.Ai
    Marketing Director
    Cipio.Ai Jan 2022 - Aug 2022
    Mclean, Virginia, Us
    ▪ Onboarding & organizing MQLs, SQLs, & Opportunities in HubSpot CRM and Automation Workflows▪ Researching industry trends in social commerce, social media, influencer marketing, & brand community marketing▪ Managing SEO, blogs, & whitepapers▪ Hiring & overseeing marketing teams, including web developers, copywriters, designers, & B2B influencers▪ Recruiting podcast guests▪ Setting demand lead generation & marketing goals & KPIs▪ Tracking marketing performance, including website analytics, multi-touch attribution, app usage, & more▪ Establishing company influencer persona, prospecting & outreach to relevant B2B2C influencers on LinkedIn, Twitter, YouTube, & Instagram
  • Grin
    Marketing Content Writer
    Grin Nov 2019 - Jan 2022
    Sacramento, California, Us
    ▪ From 2019-2020, worked as a contractor with the GRIN marketing team & converted to full-time staff in March 2021▪ Composed 2-5 industry-relevant blogs per week, boosting GRIN blog traffic by over 450% and time-on-page by 15% (average session duration of 4:15)▪ Researched trends in ecommerce, the creator economy, social media, and influencer marketing▪ Crafted written content for blogs, playbooks, whitepapers, ebooks, landing pages, and more in support of GRIN's greater marketing strategy▪ Tracked blog performance through search engine rankings, featured snippets, and blog post traffic▪ Strategized on content adoption, both internal and external use cases▪ Collaborated with GRIN customer advocates to produce case study content and influencer marketing elearning course content▪ Tested & experimented new social media features to produce blog tutorials for brands and creators▪ Introduced AI-generated content, both how to create authentic blog content, as well as leverage generative AI to improve blog and whitepaper quality
  • Upwork
    Content Marketing Manager & Seo Specialist
    Upwork Jan 2019 - Mar 2021
    San Francisco, California, Us
    ▪ Optimized website exposure by analyzing search enginepatterns to direct online placement of keywords or othercontent.▪Developed content for articles to engage an audience.▪Researched ideas and facts pertinent to the type ofcontent/topic assigned.▪Created and maintained company websites on Wordpress.▪Established company profiles on social media and onlinedirectory listings.▪Experimented with backlink tactics to increase domainauthority.
  • Premier Access
    Business Development & Content Marketing Manager
    Premier Access Nov 2015 - Dec 2018
    Las Vegas, Nv, Us
    ▪ Analyzed applicant financial status, credit, and propertyevaluation to determine feasibility of loan approval.▪ Built and maintained relationships with customers.▪ Designed website banners, business handouts and assistedwith web visuals.▪ Researched and improved new methods and trends.▪ Responsible for digital marketing activities to increase uniquetraffic.▪ Effectively managed a high-volume of inbound and outboundcustomer calls.▪ Trained and supervised employees.
  • Money Mailer
    Owner & Marketing Advisor
    Money Mailer Jul 2014 - Oct 2015
    Cypress, California, Us
    ▪ Carried out all aspects of sales activities such as leadgeneration, business development and cold calling.▪ Led customer expansion efforts and business developmentthat optimized revenue potential through direct mailmarketing.▪ Implementation of sales plans through direct mail and addesign.▪ Created and delivered formal proposals in small and largegroup settings
  • Modern Marketing Inc.
    Marketing Intern
    Modern Marketing Inc. Apr 2014 - Jun 2014
    ▪ Coordinated roadshow, event-based marketing events at wholesale warehouse vendors
  • United States Marine Corps
    Company Clerk
    United States Marine Corps Feb 2012 - Nov 2012
    Washington, Dc, Us
    ▪ Prepared reports, memos, letters, financial statements andother documents, using word processing, spreadsheet,database or presentation software.▪ Conducted research, compiled data and prepared papers forconsideration and presentation by company commanders,committees and commanding officers.
  • United States Marine Corps
    Infantryman Squad Leader
    United States Marine Corps Jan 2009 - Feb 2012
    Washington, Dc, Us
    ▪ Patrolled area of operations to prevent and detect signs ofintrusion and ensure security of local inhabitants.▪ Asked questions in accordance with instructions to obtainvarious specified information, such as person's name,address, age, religious preference or state of residency.

Ken Fortney Skills

Entrepreneurship Business Funding Asset Based Lending Unsecured Loans Franchise Funding Purchase Order Finance Cash Flow Lending Training Customer Service Social Media Public Speaking Sales Interpersonal Communication Abilities Team Leadership Organizational Leadership Public Relations Communication Critical Thinking Networking Research Personnel Supervision Start Ups Communication Skills Organization Written And Oral Presentation Skills Passion For Success Active Listening Professional Phone Skills Teaching Microsoft Office Leadership Veterans Marketing Seo Strategic Planning Editing Search Engine Optimization Content Strategy Branding Email Marketing Wordpress Lead Generation Inbound Marketing Ad Design Inbound Lead Generation Adaptive Learning Problem Sensitivity

Ken Fortney Education Details

  • Webster University
    Webster University
    And Related Support Services
  • Bob Jones University
    Bob Jones University
    History & Music Performance
  • App Academy
    App Academy
    Ruby
  • Cornell University
    Cornell University
    Digital Marketing & Project Management
  • Liberty University
    Liberty University
    Marketing & Public Relations

Frequently Asked Questions about Ken Fortney

What company does Ken Fortney work for?

Ken Fortney works for That Local Pack

What is Ken Fortney's role at the current company?

Ken Fortney's current role is Senior Content Marketing Manager, SEO & Organic Marketing Expert.

What is Ken Fortney's email address?

Ken Fortney's email address is ke****@****ork.com

What schools did Ken Fortney attend?

Ken Fortney attended Webster University, Bob Jones University, App Academy, Cornell University, Liberty University.

What are some of Ken Fortney's interests?

Ken Fortney has interest in San Antonio, Networking, School, Downtown Greenville, Tennis.

What skills is Ken Fortney known for?

Ken Fortney has skills like Entrepreneurship, Business Funding, Asset Based Lending, Unsecured Loans, Franchise Funding, Purchase Order Finance, Cash Flow Lending, Training, Customer Service, Social Media, Public Speaking, Sales.

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