Ken Freel Email & Phone Number

Detroit, Mi, Us

Coming soon

Michigan, United States

- Launched a remote SEO & analytics consulting business

• Led SEO strategy & implementation for the largest waste hauler in Michigan• Used cutting-edge AI technology such as ChatGPT & Gemini APIs to scale research and optimizations• Managed local listings on Google Business Profiles, Bing Places, Apple Maps, Yelp etc.• Assisted with general website updates and maintenance, including copywriting and web development• Served as visual observer (VO) for drone photography & videography

Greater Detroit Area

• Served as GM’s internal subject matter expert on all things related to SEO• Led international SEO initiatives and coordinating support from teams in at least five countries• Assisted with website migrations, sunsetting websites and establishing websites for new initiatives• Partnering with agency teams to ensure compliance with best practices and the delivery of optimizations• Provided day-to-day SEO support and leadership for industry-leading brand websites• Worked with Google, internal teams and agency partners on publishing 3D/AR search results

• Managed day to day tasks for multiple SEO accounts spanning numerous industries• Created, automated and delivered monthly reports using tools such as Google DataStudio• Specialized in delivering SEO strategies for ecommerce clients with extensive product catalogs• Led SEO efforts during site redesign and migration projects including redirect mapping • Provided international SEO support for an industry-leading client with offices in nine countries

Birmingham, Mi

• Main point of contact for day-to-day SEO programs and tasks • Responsible for preparing reports for clients and internal customers• Provided strategic, technical and content guidance to meet organic search objectives• Created Python scripts and advanced Excel templates for analyzing data• Assisted with internal training on advanced SEO topics such as AMP and schema• Led technical SEO efforts for a client with over 2 million known URLs

Brighton, Mi

• Lead multi-session onsite SEO workshops using proprietary materials• Produced point-of-views regarding industry trends and client concerns• Provided SEO, content, analytics and general digital strategy guidance• Offered direction for shaping internal processes related to SEO and digital marketing• Consulted with individuals ranging in roles and responsibility from entry-level to management

Detroit, Michigan

• Prepared SEO strategies to accomplish a wide range of business objectives• Tested on-page and technical optimizations to improve key performance indicators• Produced meta data, linking and content recommendations for all new web pages• Monitored and reporting the performance of optimizations and experiments• Utilized Python scripts and APIs to improve the team’s ability to record and analyze data

Ann Arbor, Mi

Perficient acquired Enlighten (my previous employer)• Prepared SEO strategies through extensive research • Continuously optimized on-page and technical SEO for clients and reporting on performance• Lead SEO training workshops over the phone and in-person for clients as well as coworkers• Piloted Paid Search/SEO joint strategies to maximize effectiveness• Participated in the development of a content strategy team within the organization• Moderated an internal #SEO Slack channel to share industry news and answer questions

Ann Arbor, Mi

• Developed SEO Strategies for new and existing websites• Assisted with the diagnosis of technical issue affecting SEO• Reported client SEO performance• Managed marketing attribution efforts• Proposed on-page optimization modifications to improve rankings• Implemented and reporting on affiliate marketing campaigns• International and Multilingual SEO - Spanish & FrenchEnlighten was acquired by Perficient in mid-December 2016

West Bloomfield Mi

• Optimized new client websites for search engines and maintained existing SEO programs • Managed Google Adwords campaigns for up to a dozen clients from a variety of industries• Wrote copy in various forms, such as blogs, banners and webpage content• Collaborated with development team to diagnose and correct technical issues affecting SEO• Trained and led a team of three copywriters responsible for copy and SEO support• Reported client SEO and Adwords performance, often communicating directly with clientsAlso used the following systems and services: JIRA, Stash, SourceTree, Google Analytics, Google Webmaster Tools, Ahrefs.com, Moz Local, Mailchimp.

Brighton, Mi

• Prepared merchandise information and assets to be uploaded to ecommerce website• Utilized advanced Excel formulas to improve the efficiency of manipulating data• Wrote product descriptions for a wide range of furniture products• Edited product photos to meet the needs of users and technical requirements• Communicated with vendors to ensure the accuracy of information

Howell, Mi

• Obtained leads and sold both print and online advertising in person and over the phone• Monitored status of multiple customers at various stages in the sales process• Interpreted analytics from both Google Analytics and Adobe Omniture for both the sales team and management

Brighton, Mi

• Maintained current information on website by updating banners and content. Worked with our hosting company on various usability issues to ensure the best experience for customers. Assisted with the management of email accounts and user names for accessing ecommerce sales information• Managed inventories and exported them to various ecommerce channels such as eBay and Chopper Exchange. Promoted sales and other events with e-mail and in-store marketing materials• Implemented an expansion in our dealerships social media presence by increasing our content on existing accounts and started new accounts for services such as YouTube, Twitter and Foursquare• Monitored social media, e-mail marketing and website analytics to discover what marketing campaigns performed the best and modeled future efforts on their success• Performed maintenance on Salesforce database and implemented API connection for email marketing

Bachelor Of Business Administration (Bba), Advertising, Marketing And Management

Activities and Societies: DECA

High School

Activities and Societies: DECA: Treasurer & ICDC participant