iAnthus cultivates, processes and sells cannabis products for both adukt recreational and medical use. It has muti-state growing and retail operations throughout the U.S.

First CMO under new management that took over the company in 2010. Led global marketing effort which helped grow revenue by over 110% during the 4 year period. Turn around attracted new majority investor in 2016. Built in-house social media and graphic design service offering to support consumer communications and sales support. Effort concentrated on Retail and On-Premise (Hotel and Restaurant) channels in the US, UK, UAE, China and Australia. Also manage annual sales meetings, trade show activity, employee office environment and office relocation.

Founded what was one of the highest Impulse rated focus group facilities in Connecticut. RazorFocus still exists as a small, successful marketing research service company that derives revenue from focus group facility operations and qualitative insight generation. As the founding principal conducted a marketing consulting practice involving brand repositioning and new product development. Sold business to new owner who is still operating the company.

Led restructuring of the country’s longest established multicultural advertising agency which had an aging image making it difficult to attract talent and win new business. Turned around poor financial performance from 0.4% profit margin in ’03 to 9.8% in ’04. Rebranded agency in response to the evolving nature and needs of clients seeking multicultural marketing services. Reported to CEO while managing all agency department heads including creative, media, account management, strategic planning and research, broadcast and print production, and operations. Client list included Ford, Lincoln Mercury, Burger King, Colgate, AstraZeneca, Mars, General Foods and many others.

Led U.S. marketing effort for the 3-brand portfolio of Snapple, Mistic, and Stewarts ($1.5 billion retail). Key mandate was to revitalize badly damaged Snapple brand following 1997 acquisition while simultaneously building a marketing organization. Groups within the marketing department, all led by direct report Vice Presidents, consisted of brand management, product research and development, advertising and promotions, packaging, consumer reports and public relations. Responsible for annual $70 million total brands marketing budget. Major focus on new product development with short gestation cycles, small launch budgets, and limited time to prove success. Also managed annual sales meetings, trade show activity, and employee office environment.

Senior executive on various agency accounts including Ramada Inns, Courvoisier, Tia Maria, Drambuie, Harvey’s Bristol Cream, Colt 45 Malt Liquor, USA Network, SciFi Channel, A&W Root Beer, Squirt, and Naya Spring Water. Primary responsibilities involved overseeing development and implementation of all advertising activity as a key component of brand marketing strategies. All forms of advertising were employed for accounts with budgets ranging from $3MM to $20MM. Responsible for the coordination of assignments with internal and external resources in the design, execution and analysis of qualitative and major quantitative studies. Utilized focus groups, segmentation studies, attitude and usage studies, advertising tracking, and package preference analysis. Client partnering activity included new product development, sales collateral, and annual meetings. Primary interfaces were with CEOs and marketing VPs. Also participated in various new business pitches.