Ken Gregersen Email & Phone Number

Brande, Region Midtjylland, Danmark

Odense Og Omegn

Southern Region, South Jutland, Denmark

Globally responsible for Skin Care & Body Wash products within the Health Care Division.Product areas is characterized by a dynamic market situation that constantly changes and requires immediate adaption in order to have the right product in to match market requirements and in scope of legislation. Responsible for Upstream sourcing of the right products and downstream responsibility for right products range, prices, marketing material and sales.

Fredericia, Denmark

Profit & Loss responsible for a highly competitive price area (Mass market) in Europe. Complexity and base structure reduction to have a more lean model catalogue from which to build variants for different markets in Europe. Create and launch next generation of washing machines under the AEG brand and improve ranging and drive mix improvement in a very priceoriented segment were a more for less trend have become the new market standard.

Moscow, Russian Federation

Leading and implementing a turnaround strategy in Russia, where it was crucial to become EBIT profitable. The magnitude of the business in Russia was heavily impacting the overall business of the entire productline. During the period my Team managed to successfully return to positive numbers and have remained positive since.

Fredericia Frequently Commuting To Brussels Area, Belgium

Responsible for P&L for Electrolux range of Washing machines and dryers. Set the strategic course and develop the Electrolux brand across Europe. Create roadmaps to incoorporate new market requirements and improve product value proposition. We made a new range and launched in during IFA Berlin in 2012 - where Electrolux was setting a new standard to Energy Consumption, User interface and capacity (drum size) for a household washing machine.

Fredericia

Responsible for the Category of refrigerator in North Region consisting of Sweden, Denmark, Norway, Finland and UK. Creation of the region was to better fit our customers that was doing cross country business, thus we needed to organize in a similar way. The objectives was to share best practise across the countries and create synenergy to improve business. In short it was a matter of defending our position and profitbility in Scandinavia whilst fixing profitability issues in UK. We brought in… Show more Responsible for the Category of refrigerator in North Region consisting of Sweden, Denmark, Norway, Finland and UK. Creation of the region was to better fit our customers that was doing cross country business, thus we needed to organize in a similar way. The objectives was to share best practise across the countries and create synenergy to improve business. In short it was a matter of defending our position and profitbility in Scandinavia whilst fixing profitability issues in UK. We brought in refrigerators from China to compete, but quality, fit, feel and finish made that a very questionable move. Eventually we reduced OEM to a minimum and move volume back into our own factories to gain scope and reduce cost per unit. Improvements to UK business were not significant. Show less

Fredericia

Managing the portfolio of cold appliances (refrigerators, freezers, American Side by Side, and other combi products). In 2004 we became market leaders in the category, by utilizing a govermental supported subvention scheme set to improve energy consumption in Denmark. Customer would recieve a cheque if investing in an A+/A++/A+++ energy optimized product.This created a substantial growth in demand during the period of the campaign. By creating a succesfull range we increased our total share for… Show more Managing the portfolio of cold appliances (refrigerators, freezers, American Side by Side, and other combi products). In 2004 we became market leaders in the category, by utilizing a govermental supported subvention scheme set to improve energy consumption in Denmark. Customer would recieve a cheque if investing in an A+/A++/A+++ energy optimized product.This created a substantial growth in demand during the period of the campaign. By creating a succesfull range we increased our total share for the category to >27% in market value - a level that we were succesfully able maintain after the subventions scheme ended. Certain categories we experienced to grow above a value share of 50% share almost doubling our sales. Needless to say that we made a really profitable category in a very competitive environment. Show less

Viborg

Establishing a new business from scratch, working with import of hides for funiture industry, cars and planes etc.. I established the business together with friend and after 3 challeging years we became profitable.I left the company due to difference in strategic direction and risk risktaking.

Hd, Markedsføring

Merkonom, Marketing