Ken Greschak Cfre Email & Phone Number

Kalamazoo, Michigan, United States

United States

Consult with Life Care Services senior living communities across the country to implement best practices and improve fundraising outcomes.

Kalamazoo

Senior LeadershipFinancial oversight and reporting with budget development. Serve on key committees for the Board of Directors: Operations, Finance, Ethics, Fund Development and Strategic Planning. Provided integral management on new-build capital projects: Fitness Center in 2014, Aquatic Center in 2018 and Village Clubhouse in 2021. Point person on interdisciplinary, collaborative teams overseeing all aspects of design and construction. Serve as communications contact for external… Show more Senior LeadershipFinancial oversight and reporting with budget development. Serve on key committees for the Board of Directors: Operations, Finance, Ethics, Fund Development and Strategic Planning. Provided integral management on new-build capital projects: Fitness Center in 2014, Aquatic Center in 2018 and Village Clubhouse in 2021. Point person on interdisciplinary, collaborative teams overseeing all aspects of design and construction. Serve as communications contact for external stakeholders such as community and partner organizations and media. Directed advocacy efforts with elected officials.HospitalityDeveloped new strategies and procedures leading to expansion of Life Enrichment and Fitness programing. Introduced technology initiative featuring an interactive, voice-activated, web-based system that provides residents faster, easier access to community information and assistance using Amazon Echo and a community engagement app on a personal computer, smart phone or tablet. Responsible for on-boarding new staff and introducing them to the organization’s position in the marketplace, its history and culture of excellence, and its mission, vision and values.PhilanthropyLaunched fund development department, implementing a series of policies and best practices that have enhanced the philanthropic culture and led to a significant increase in donor giving. $4.4 million total raised since Sept. 2012. Initiated unrestricted fund (Greatest Needs Fund) in late 2012 that currently exceeds $975,000 raised through a combination of annual giving, major gifts and planned gifts. Over $580,000 has been spent to date on capital improvements and enhanced quality of life programming for residents. Aquatic Capital Campaign raised $700,000 toward $2.3 million project. Show less

Kalamazoo, Michigan Area

Elected position (term ends December 2022). Provide oversight and governance to Michigan’s 13th largest public school district with over 13,000 students. $149 Million Budget. Board Treasurer. Chair of Operations Committee. Member of Policy Committee.

Kalamazoo, Michigan Area

Recruit financial gifts to support the mission and vision of Senior Services of Southwest Michigan. In addition to Fund Development (which included marketing and marketing communications responsibilities), managed four other departments: In-Home Care, Home Repair, Navigator (information and assistance) and Volunteer Services. $1.75 million annual budget.

Hired, trained and managed income and program staff. Directed staff to goals through the development of community strategies and tactics and the successful implementation of best practices regarding income and program events. Served as lead staff for three events, including $300,000-plus gala. Cultivated and recruited volunteers to leadership positions.Recruited and cultivated major sponsors.Responsible for administrative operation and budget of office… Show more Hired, trained and managed income and program staff. Directed staff to goals through the development of community strategies and tactics and the successful implementation of best practices regarding income and program events. Served as lead staff for three events, including $300,000-plus gala. Cultivated and recruited volunteers to leadership positions.Recruited and cultivated major sponsors.Responsible for administrative operation and budget of office. Served as media spokesperson for Society programs and advocacy efforts.Highly proficient at providing and interpreting financial and program impact reports. Show less

Hired, trained and managed sales teams.Negotiated sales terms with customers.Effectively dealt with customer complaints.Selected and merchandised two-plus million dollar product mix. Developed and maintained dealer websites. Created weekly advertising plans. Facilitated customer focus groups. Managed customer data base. Developed direct marketing and relationship marketing programs. Planned and hosted sales events. Promoted from Sales Consultant.

Supported nation's largest grassroots network of environmental and consumer political activists with communications materials (newsletters, advertisements, flyers, issues papers, videos, op-eds).Developed member recruitment and retention materials.Created fund development strategy and materialsFacilitated focus groups and discussion groups relating to organization's communications strategies.Assisted with Internet site planning and development.

Provided marketing, advertising and public relations strategies and materials for clients, including: Whirlpool Brand Home Appliances, Kellogg (Cereal Division), Lakeland Regional Health System, and National Association of Diaper Services.

Provided marketing communications materials (flyers, advertisements, direct mail) for 100-plus retail stores across nation. Wrote and directed company capabilities video. Initiated, designed and maintained employee and manager newsletter program. Researched and wrote executive speeches.

Researched, wrote and edited news and feature articles for weekly newspaper. Key lined paper for printing.

Researched, wrote and edited news, feature and opinion articles. Managed news staff. Designed and key lined the newspaper.

Ba, Psychology + English

Activities and Societies: Guatemala Foreign Study Semester through Honors College, Winter Semester, 1980. Researched and wrote thesis.

Bachelor'S Degree, Psychology And English