Primary job responsibility: Maximize the financial support from the Danish population and businesses through a wide range of fundraising activities (e.g. campaigns, communication, membership programs, CRM/dialogue based marketing, digital channels, telemarketing and corporate partnerships). P&L and managerial responsibility for approx. 150 employees.Key achievements: A wide range of major activities (e.g. Knæk Cancer and Støt Brysterne campaigns), involving more than 1 million donors and volonteers, have contributed to a significant increase in net income during 2015-2023, high market shares and strong results in annual image surveys (trustworthiness, willingness to donate, etc.). In addition the innovation capabilities have been strengthened (organisational setup, competencies, processes, etc.).Description of the organisation: The Danish Cancer Society is the largest NGO in Denmark with an annual gross income of approx. 900 MDKK, 400,000 members, 35,000+ volunteers and 688 employees. With its widespread support from the Danish population and the expertise achieved through cancer research, prevention activities and patient support, the organisation fights to reduce the number of cancer cases, increase the cancer survival rate and optimise conditions for cancer patients and their relatives. https://www.cancer.dk/international/about-the-danish-cancer-society/

Company description: DoGood makes it possible to reuse things and make an important difference at the same time. Via the DoGood app you can easily sell your items and give the money to the charity organization of your choice. https://politiken.dk/forbrugogliv/digitalt/internet/article5655533.eceMajor board tasks: Help define the business strategy and advice the company on how to execute commercial plans, ensuring profitable growth mainly through digital sales channels.

Company description: Since 1990, Billetkontoret has specialized in contract administration, contract negotiation and airline/hotel ticket issuing. Billetkontoret A/S is Denmark's largest consolidator with an annual turnover of 600 MDKK and agreements with more than 25 carriers, including all major scheduled airlines in the Danish market http://www.billetkontoret.dk/enMajor board tasks: Help defining the new growth strategy that could address the challenges from new aggressive competitors (Momondo.dk, Supersaver.dk, Flybillet.dk, etc.)

Company description: MIT Tele was founded under the name DLG Tele in November 2000 and has been growing heavily since the foundation. It is today a solid player in the Danish telecommunications market and is offering a full range of services and solutions within telephony, broadband and TV to its 180,000 customers. - https://mittele.dk/privat/Major board tasks: Ensure sustainable profit growth by strengthening sales though digital channels and by introducing new services (within telephony, broadband and television).

2012 - 2014: CEO, Telia Broadband Services in DenmarkOverall responsible for the Danish Broadband Services business unit, including full P&L accountability for B2C/B2B/Wholesale customer segments and direct responsibility for all core functional areas (sales, marketing, communication & PR, finance, business strategy, call center / customer service operations, etc.). Managerial responsibility for 200+ employees. Key achievements: Leading major turn around, moving the company from significant profit loss to a positive EBIT - this mainly driven by improving customer satisfaction (leading to strong sales increase and significant churn reduction) and extensive cost reduction initiatives.2014: Vice President, Head of Group Commercial Excellence - ConsumerAccountable for developing strategies and programs to improve customer centricity and commercial excellence across the countries within the TelisSonera Group. Focus on optimizing mobile data monetization (e.g. global pricing strategies), Customer Value Management (CVM/CRM) and Digital Strategy.2010 - 2012: Vice President, Head of Business Unit "B2C Broadband Services, Denmark"Overall responsible for B2C/Consumer and B2B/SoHo customer segments at Telia Broadband Services (broadband, telephony and TV) in Denmark, including responsibility for P&L, product management, marketing, call center/customer service operations and sales (online, outbound telesales, inbound calls and retail). Managerial responsibility for 65-70 employees. Key achievements: Strengthen financial performance, mainly driven by strong increase in customer base (more than doubled), significant sales increase (hereof a dramatic increase in the online channel of +250%), optimized sales & marketing investments and implementation of several profit improvement initiatives.Company: TeliaSonera is the 5th largest provider of network access & telecommunication services (broadband, telephony and TV) in Europe. Approx. 27,000 employees and €18b in net sales

Primary responsibility: Sales and marketing in TDC Fixnet Division, including channel management (retail stores, tele marketing, call centre and online) and all commercial disciplines, such as CRM/direct marketing, mass communication, sales (online, telesales, shops, etc.), product launches, distribution, PR, etc. Managerial responsibility for 30-35 employees.Company description: TDC Fixnet Nordic Division was offering a wide selection of communications solutions within telephony, broadband and various internet offerings (IPTV, TDC PLAY music downloads, etc.). TDC is the leading Danish provider of communications solutions and Pay-TV.

During most of the period with the company I had two jobs at the same time:CEO / Managing Director of Cadbury Sweden AB: Overall responsible for the Swedish subsidiary P&L performance and operational management, including strategies and execution within sales, marketing, communication/PR, HR, logistics and finance. Managerial responsibility for 50+ employees.Marketing & Commercial Director for Northern & Eastern Europe region: Responsible for Marketing and overall sales development activities in Northern & Eastern Europe (17 countries) with $600 million in sales and $50 million in operating profit. Responsibility for the Stimorol and V6 chewing gum brands (growth plans, new product innovations, market communication, etc.). In the sales/commercial area key responsibilities included development of overall regional sales strategy, cross country sharing of best practices, as well as harmonization of pricing towards large cross country retailers. 5 direct reports and indirect managerial responsibility for approximately 25 subsidiary employees.Company description: Cadbury Schweppes Ltd. was a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. Operated in more than 60 countries and employed around 50,000 people. Company was aquired by Kraft Foods Inc. and is now part of Mondelez International. http://en.wikipedia.org/wiki/Cadbury

Primary responsibilty: Marketing and product develoment in Denmark for entire product portfolio (Carlsberg, Tuborg and a range of soft drink products). Focus on growth strategies, strategic brand development, product portfolio strategies, innovation/product development, brand PR, advertising development, media-buying (3rd largest media budget in the country), sponsor & event marketing, trade and consumer promotions, market research and leading a team of 50+ employees. Also responsible for Jacobsen House Brewery and Carlsberg's visitor center. $75 million in EBIT. Board member at Coca-Cola Tapperierne A/S.Company description: The 4th largest brewery group in the world with approximately 41,000 employees and 70 billion DKK in net revenue. http://www.carlsberggroup.com/Pages/Default.aspx. Carlsberg Denmark is one of the largest subsidiaries within the Carlsberg group with approx. 3000 employees, 65% share of the beer market, 50% share of the soft drinks market and $75 million in EBIT. https://carlsberggroup.com/who-we-are/about-the-carlsberg-group/global-presence/denmark/

Primiray responsibility: Marketing and business planning in "Business Innovation Services", being a key divisional unit within IBM Global Services, offering business consulting, e-commerce consulting and IT services related to software solutions within ERP, CRM, Supply Chain Management and Business Intelligence. Responsiblity mainly focused on developing global growth strategies, business planning, product portfolio strategies and market research. Divsion Net Sales $5 billion. Managerial responsibility for a global team of 7 employees mainly located in USA + several cross functional teams.

Primary responsibility: Marketing, business and product development in the “Personal Care Product Division” (shampoo, soap, deodorants, etc.) in France, including total Profit & Loss (P&L) responsibility (95 $m in annual turnover and 15 $m in marketing budget). Also European responsibility for NPD (new products development) on Palmolive Shampoo. Managerial responsibility for 11 employees.Company description: Colgate-Palmolive is a $17.1 billion consumer products company that serves people around the world with well-known brands within oral care, personal care, home care and pet nutrition. https://www.colgatepalmolive.com/en-us/about

Primary responsibility: Maximise the impact of Colgate Palmolive's global Consumer & Sales Promotion spending of annual $500 million (discounts, loyalty programs, consumer contests/sweepstakes, sampling programs, events, pricing, etc.). Key Tasks: Created a web based tool/database, giving all marketing and sales employees across the globe online access to 200+ proven Colgate consumer promotions, merchandising materials and best practices within consumer promotion managment. Handled CP’s Global “Best of the Best Consumer Promotion Award Program”, i.e. annual selection of the 10 best consumer promotions from company subsidiaries. Helped developing CP's Global Key Account Management training course and trained marketing and sales employees worldwide in promotion management.

Primary responsibility: Further develop the Key Account Management function and other central sales functions with focus on best practices and tools within Trade marketing (sales promotions, customer planning, trade partnerships, space/category management, trade spending/discounts, IT tools for field sales force, new incentive & bonus programs, campaign planning, etc.). In addition responsible for customer service department, and overall accountabe for sales & profit for Iceland and Faeroe Islands. Leading 9 employees.

Primary responsibility: Sales and marketing of oral care products in Denmark, including total P&L responsibility (annual turnover: $ 24 million, annual advertising spending: $6 million). In addition Nordic Oral Care Team Leader with focus on coordinating all Nordic marketing initiatives in Oral Care product division. Responsibilities included developing and executing product strategies. i.e. launching new products, mass communication (TV, PR, print magazines, creative advertising development, etc.), consumer promotions, pricing strategies, distribution strategies, etc.

Primary responsibility: Develop and execute sales & marketing plans (promotion, media, etc), adapted to each major segment (Hotel & Restaurants, Retail and Duty Free) for the product portfolio: Mateus wines, Ferreira Port wines, Tanqueray Gin, Cutty Sark Whiskey, Bols Liqueurs and Deinhard Wines. Responsibility included sales budgeting, production forecasts and performance reporting (market and product performance, effect of commercial initiatives, etc.).