Ken I. Email & Phone Number

Los Angeles, California, US

Atlanta, Georgia, US

• Responsible for all NAPA automotive catalog data development, implementation and delivery in North America including 4 operating units with over 7k locations in the US, Canada, Mexico and the Caribbean with retail.
• Consistently exceeded departmental annual goals by doubling income at 106% to budget, and doubling profit at 120% to budget, at an annual average of 46% net profit.
• Directed and united a department of 40+ direct reports, 20+ on shore and 60+ offshore contractors resulting in increased annual publications from 24 to 1.1K for B2B, B2C and point of sale, in multiple languages.
• Developed key business relationships and negotiated unique license arrangements with Oracle, Adobe, PROS, Stibo Systems, IHS Market, Experian, MOTOR, Epicor, MAM, WHI, PartsTech, Part Detect and Solara.
• Implemented 1st generation suggested sales utilizing existing technology resulting in 40% uplift of related items.
• Initiated analytics of user behavior and consumer demand resulting in a reduction of no results found pages (NRF) from 24% to 8% and created an actionable Save the Sales report with a $3M annualized sales uplift.

Atlanta, Georgia, US

• Recruited to re-energize a demoralized, inefficient Catalog team and produce “Best in Class” cataloging, and to build a Pricing team for consistent pricing strategy across all product categories and responsible for all.
• Led creation of 2nd generation “product discovery catalog” partnering with CX firms creating ergonomic UX work flows utilizing broader search capabilities now in use in B2B, B2C, and all store locations allowing a 2k%.
• Led the “Receiver’s Task Force” to guide the Auto Care Association’s Technology Standards Committee in creating data deliverable standards adopted by the majority Automotive Aftermarket data providers and receivers.
• Created and implemented the first web-based automotive product discovery catalog allowing “search and selection” by product attributes and performance characteristics.
• Created a “First to Market” Multinational automotive database by networking with strategic data partners, and industry experts, utilizing market research, and recognized in the industry as the most complete.
• Initiated Proof of Concept and led teams to develop a gap analysis comparison tool utilizing industry data to assist suppliers research efforts increasing data by 20%.