Kenneth Killian Email & Phone Number

Philadelphia, Pa, Us

Irving, Texas, Us

As a Manager, I work on projects that test my critical thinking in a variety of complex situations. As a result, I've developed concepts & philosophies that span across accounts & industries. I work to activate omnichannel data in a strategic, thoughtful way. I've been trusted with owning high-importance deliverables & requests around data, managing relationships with key client stakeholders around enterprise initiatives, & regularly raise my hand to assist in adding value to our business or our employee's initiatives when possible. 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:𝐉𝐚𝐜𝐤 𝐎𝐟 𝐀𝐥𝐥 𝐓𝐫𝐚𝐝𝐞𝐬 - 𝐀 𝐒𝐞𝐫𝐢𝐚𝐥 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 𝐒𝐨𝐥𝐯𝐞𝐫Regularly deployed as a problem-solver & deadline-driven specialist. Direct both strategy & analytics operations across separate high-level accounts. Manage diverse teams & high stake projects, both domestic & international, ensuring timely delivery. Lead improvements to data storytelling & reporting processes throughout accounts. Ability to see where clients may lack value in a report & develop solutions that solve those gaps.𝐏𝐨𝐰𝐞𝐫 𝐁𝐈 & 𝐃𝐚𝐭𝐚 𝐌𝐨𝐝𝐞𝐥𝐢𝐧𝐠Utilized Power BI & Data Modeling to develop solutions for reporting that automate processes & enhance the level of understanding that strategists can obtain from data. Created an experience data model around channels & activation, as well as omnichannel website reporting data models using GA4 & media data. 𝐀 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐭𝐨 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐌𝐚𝐭𝐮𝐫𝐢𝐭𝐲Spearheaded the development of a consistent methodology & standardized process around data collection & measurement on the company's largest healthcare account. Utilized a mass audit of marketing channels, creative & messaging to document all historical & active initiatives & aligned them to a standardized framework around user experience. Established a holistic analytics practice, improving reporting efficiency & data accessibility for deeper insights.

Irving, Texas, Us

In my role as a Senior Strategic Consultant, I had the opportunity to dive deep into high-level projects that boosted my professional development and enhanced my perspective of what it's like to work in an agency environment. I learned how to work side-by-side with key stakeholders internally and on the client side, I was recognized as a serial problem-solver and tested in a variety of situations, and I established myself as a SME for data storytelling, omni-channel measurement and reporting optimization. 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:𝐂𝐨𝐦𝐩𝐚𝐧𝐲-𝐖𝐢𝐝𝐞 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬Led development and rollout of automated Looker Studio dashboards for a major healthcare client. Standardized measurement across 25+ global websites, created unified templates, trained analysts, and managed implementation. Produced tutorials and served as primary project contact.𝐔𝐭𝐢𝐥𝐢𝐳𝐢𝐧𝐠 𝐒𝐄𝐎 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐒𝐤𝐢𝐥𝐥𝐬 𝐓𝐨 𝐖𝐢𝐧 𝐀𝐧 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐏𝐢𝐭𝐜𝐡Single-handedly conducted an analysis of over 10,000 keywords to develop a story around first-party data that sparked a new approach to messaging. Established three layers of intent within keywords to develop a deeper understanding of user search behavior that defied previous assumptions within the audience. This analysis was used to win the pitch.𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐀𝐭 𝐓𝐡𝐞 𝐇𝐢𝐠𝐡𝐞𝐬𝐭 𝐋𝐞𝐯𝐞𝐥Managed a monthly report for the client's CEO that required cross-agency and cross-team collaboration. Developed the report from scratch with client direction & approval and enhanced the report continuously over time.𝐁𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐀 𝐃𝐚𝐭𝐚 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭Worked with strategists internally across multiple accounts and reports to elevate insights and storytelling within reporting to create more digestible and actionable presentations for clients.

Now We Market is a portfolio website that is utilized to practice marketing for various industries while gaining an understanding of website development using Wordpress & DIVI. This passion project has given me a chance to learn about areas of digital marketing that I don't have access to normally, like website development & graphic design, while giving me tangible experience and practice towards things I encounter every day as a digital marketing strategist.Additionally, I've had the opportunity to help some small businesses with initiatives towards digital marketing that have given me incredibly valuable experiences in website development & Shopify management. 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:𝐍𝐨𝐰 𝐖𝐞 𝐌𝐚𝐫𝐤𝐞𝐭- Developed site architecture & linking strategy for NowWeMarket.com- Lead development initiatives & build webpages for the website- Lead content creation & ideation around future blog topics- Continuously learning DIVI and WordPress to expand capabilities & knowledge around website creation- Develop all graphics utilized for the website & marketing initiatives via Canva𝐃𝐮𝐭𝐤𝐨 𝐁𝐫𝐨𝐭𝐡𝐞𝐫𝐬 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐢𝐧𝐠- Created & manage the new website & work alongside the owner to develop synergistic, contextual marketing initiatives that resonate with the target audience in the times and places that make the most sense- Developed all graphics for the website via Canva and Adobe Stock- Developed page structure & linking architecture for the website𝐋𝐨𝐦𝐛𝐚𝐫𝐝𝐢 𝐆𝐨𝐥𝐟- Manage all updates on the Shopify page for new products, inventory, & website content (images, copy)- Developed a custom page for Custom Putter process that include extra customization options that pull through the entire order. - Developed custom SKU codes used for all custom putters & regularly manage/update with new putters as they come in- Created & uploaded more than 1,000 custom images using a template created in Canva

Paoli, Pa, Us

At Turn5, I was the sole front-end developer for our marketing team. I worked with the back-end development team to bring data to life in Tableau in all of the reports used by the marketing team. I had to solve problems with incomplete datasets remotely and the experience helped me understand the intricacies of data and data modeling. 𝐊𝐞𝐲 𝐓𝐚𝐬𝐤𝐬 𝐖𝐢𝐭𝐡𝐢𝐧 𝐑𝐨𝐥𝐞𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Responsible for managing all data and reporting for the marketing team. • Analyzed marketing channel performance and user behavior through all Turn5 websites using a variety of analytic tools. • Assisted marketing channel managers with data related questions and requests, from developing reports to quality assurance of data. 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐃𝐚𝐭𝐚 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧• Create and optimize data sources combining web and customer data to obtain unique insights in Tableau, Looker Studio, and Excel.• Resolve all data quality issues with marketing reports and data sources𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝐌𝐨𝐝𝐞𝐥𝐢𝐧𝐠 & 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲• Assist in the research and strategy of a multi-million-dollar catalog program. • Conduct in-depth analysis on customers and marketing campaigns to understand ROI, lead gen capture rate, LTV, and other critical business metrics which are reported to leadership.𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐃𝐚𝐭𝐚 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞• Organized all previously built marketing reports and created a folder categorization system for future reporting in Tableau server.

Pennsauken Township, New Jersey, Us

BAYADA was my first job straight out of college, and it was an amazing experience working on a smaller digital marketing team with a huge amount of passion. In my role, I started as an SEO associate but grew into managing all of marketing analytics and reporting. I developed monthly and quarterly reporting that went to senior leadership, worked with all of our internal teams to develop cohesive marketing presentations and reports, and ultimately founded a testing program through Optimizely that helped us continuously improve our program. I was the only person handling marketing analytics on the team, and it gave me valuable experience in responsibility of data management. I learned a lot in this role and I am forever grateful to the team I worked with while there!𝐊𝐞𝐲 𝐓𝐚𝐬𝐤𝐬 𝐖𝐢𝐭𝐡𝐢𝐧 𝐑𝐨𝐥𝐞𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭• Oversaw all reporting, analytics, testing and local SEO efforts for over 200 local homecare offices. • Managed all reporting data, dashboards, and performance analytics for key stakeholders.• Responsible for weekly, monthly, quarterly and annual KPI reports that provide strategic insights and analysis with actionable recommendations for stakeholders• Responsible for all ad hoc reporting for campaign performances and other requests𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐚 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦• Managed a structured testing program through Optimizely to help strategize and optimize the customer journey for increased lead generation𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎• Responsible for keyword optimization, listing management, and execution of other Local SEO initiatives which were managed through Yext and Google My Business• Researched keywords using Brightedge and SEMRush to optimize web content

• Analyzed Paid Search & Display data on a daily basis to provide insights for the marketing team.• Managed Google Analytics accounts for multiple clients.• Conducted analytical and tagging audits on new and old web pages to enhance the quality of data being captured and improve the overall functionality of the site for users.• Created and managed monthly and weekly reports for a handful of clients including data from Google Analytics, Google AdWords, Marin, The Trade Desk, Conductor, and other data platforms using Excel, Tableau, PowerPoint, Swydo and Data Studio. • Created tags through Google Tag Manager to capture essential steps of the user’s path to conversion. • Conducted A/B tests, multivariate tests, and more in VWO until reaching a statistically significant outcome. • Worked within our team to create a SQL database consisting of data from all of our clients. • SEO: Created Rich Cards using sitecore, conducted keyword research to optimize search result rankings, and crawled websites using Screaming Frog to find broken pages and missing tags.• Paid Search: Formulated metadata for ad copy on a large scale (500+).

Bachelor’S Degree, Marketing

High School