Kenneth Killian Email & Phone Number

Philadelphia, PA, US

Irving, Texas, US

As a Manager, I work on projects that test my critical thinking in a variety of complex situations. As a result, I've developed concepts & philosophies that span across accounts & industries. I work to activate omnichannel data in a strategic, thoughtful way. I've been trusted with owning high-importance deliverables & requests around data, managing.

Irving, Texas, US

In my role as a Senior Strategic Consultant, I had the opportunity to dive deep into high-level projects that boosted my professional development and enhanced my perspective of what it's like to work in an agency environment. I learned how to work side-by-side with key stakeholders internally and on the client side, I was recognized as a serial.

Now We Market is a portfolio website that is utilized to practice marketing for various industries while gaining an understanding of website development using Wordpress & DIVI. This passion project has given me a chance to learn about areas of digital marketing that I don't have access to normally, like website development & graphic design, while giving me.

Paoli, PA, US

• At Turn5, I was the sole front-end developer for our marketing team. I worked with the back-end development team to bring data to life in Tableau in all of the reports used by the marketing team. I had to solve.
• Responsible for managing all data and reporting for the marketing team.
• Analyzed marketing channel performance and user behavior through all Turn5 websites using a variety of analytic tools.
• Assisted marketing channel managers with data related questions and requests, from developing reports to quality assurance of data. 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐃𝐚𝐭𝐚 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧
• Create and optimize data sources combining web and customer data to obtain unique insights in Tableau, Looker Studio, and Excel.
• Resolve all data quality issues with marketing reports and data sources𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 𝐌𝐨𝐝𝐞𝐥𝐢𝐧𝐠 & 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

Pennsauken Township, New Jersey, US

• BAYADA was my first job straight out of college, and it was an amazing experience working on a smaller digital marketing team with a huge amount of passion. In my role, I started as an SEO associate but grew into.
• Oversaw all reporting, analytics, testing and local SEO efforts for over 200 local homecare offices.
• Managed all reporting data, dashboards, and performance analytics for key stakeholders.
• Responsible for weekly, monthly, quarterly and annual KPI reports that provide strategic insights and analysis with actionable recommendations for stakeholders
• Responsible for all ad hoc reporting for campaign performances and other requests𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐢𝐧𝐠 𝐚 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦
• Managed a structured testing program through Optimizely to help strategize and optimize the customer journey for increased lead generation𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎

• Analyzed Paid Search & Display data on a daily basis to provide insights for the marketing team.
• Managed Google Analytics accounts for multiple clients.
• Conducted analytical and tagging audits on new and old web pages to enhance the quality of data being captured and improve the overall functionality of the site for users.
• Created and managed monthly and weekly reports for a handful of clients including data from Google Analytics, Google AdWords, Marin, The Trade Desk, Conductor, and other data platforms using Excel, Tableau, PowerPoint.
• Created tags through Google Tag Manager to capture essential steps of the user’s path to conversion.
• Conducted A/B tests, multivariate tests, and more in VWO until reaching a statistically significant outcome.

Bachelor’S Degree, Marketing

High School