Ken Klapproth Email & Phone Number

Fractional CMO services specializing in bringing technologically complex products to the market and driving commercial success. Establish go-to-market and operational strategies empowering tech startups to navigate the complexities of marketing technical and scientific offerings, effectively communicate their value proposition, and achieve sustainable.

• Bootstrap an entrepreneurial venture into a profitable, multi-channel B2C business including all sales, marketing, operations, and construction of the factory.
• Established business plan achieving profitability from day one
• Created digital presence boosting traffic 35% online & 75% in store
• Targeted self-funding capital investments increasing AOV 80%

Troy, Michigan, US

• Led business transformation through innovation, scalable infrastructure, and best-in-class marketing and business development strategies. Enabled sales success through consistent messaging, demand generation.
• Increased demand generation through multichannel content strategy utilizing digital, social, and influencer channels.
• Introduced HubSpot and Salesforce Cloud platforms, providing sales teams with a common methodology and adding hundreds of prospects to the pipeline.

Canton, MA, US

• Defined and executed marketing strategies to help the advanced nano materials company transition from service to innovative product offerings.
• Identified, pursued, and closed the largest commercial product sale and the largest OEM deal in company history.
• Devised demand generation and customer acquisition strategy with supporting technology stack that delivered triple-digit growth YoY.

• Accelerated profitability through introduction of a scalable direct sales model that included inbound and outbound demand generation.
• Delivered significant sales pipeline growth within 8-months of introducing ABM strategy.
• Generated 7.5X growth in pipeline year one of building a formal inside sates strategy and organization.

Amsterdam, North Holland, NL

• Formulated and led execution of growth strategy while driving product development based on in-depth market and customer analysis.
• Architect of high margin growth strategy for STM product line instrumental to revitalizing business.
• Increased pipeline velocity 15% through introduction of tool that helped sales teams offer the best solution.

Lexington, MA, US

• Developed new product line and go-to-market strategy to ensure realization of M&A synergies. Managed and marketed product portfolio. Member of Corporate Steering Committee.
• Rationalized 3-year product roadmap, maximizing revenue from existing products while identifying new offerings.
• Achieved record double-digit organic growth with compelling messaging on new and existing products.

• Oversaw corporate and product marketing, including development of strategy, sales enablement initiatives, PR and AR programs.
• Recast product strategy and positioned company for acquisition by IHS.

Marlborough, Massachusetts, US

• Directed corporate, product, and channel marketing, go-to-market strategies and demand generation to distinguish company product line within a highly competitive market.
• Introduced branded partner program enabling transition from direct to an indirect sales channel model.
• Boosted website traffic 50% and press release capture by 400%+ with launch of new media strategy that included social-media, viral videos, Twitter, and blog seeding.

Milford, OH, US

• Transform an early-stage R&D focused technology start-up into the leading application provider in a new market space.
• Created the company’s first sales vertical, Aerospace and Defense (A&D) and made it the most profitable company department within the first year. Achieved 5X growth in average deal size.
• Designed 12+ ROI models, giving sales the tools and proof needed to justify million-dollar investments.

• Established vision and direction for a new business unit addressing emerging market opportunities.
• Created vision and direction for new collaborative products in emerging markets
• Managed Technical Marketing growing company from $40M to $400M
• Opened and managed technical sales for one of the company’s most productive sales offices

East Hartford, CT, US

• Completed product development and new product introduction projects for next generation commercial gas turbine propulsion systems.
• Design responsible for $1M+ inventory of 100+ gas turbine parts
• Lead development of divisional PDM system used by 600+ users.
• Modernized CAX methodologies increasing engineering productivity