Ken Lum Email and Phone Number

I am a partnership alliance and channel marketing leader. 1) Stakeholder & Partner Management • Lead the alignment as well as drive to achieve Dell partner’s yearly KPIs which contributes to assist in Dell Segment Revenue and Margin for desktop/notebook businesses for both Commercial and Consumer and Small Business segments. • I lead the continuous executive engagement and communication for Dell and Partner and provide regular updates on quarter to date or year to date KPI attainment, funding utilization and programs to Business Unit Executives. Lead Quarterly Business Reviews (QBR). • I am the Regional APAC McAfee Business for Dell. Subject Matter Expert (SME) for McAfee related topics. Organize training and guidance to relevant teams regarding McAfee Vendor Funding process, rule and best practices. Key Achievements - 2019/20: Teamed up with Microsoft and Intel to execute successfully a Dell Commercial Marketing Campaign which saw the growth of Commercial Desktop and Notebook Unit forecast by achieving and exceed forecast which contributed an additional funding support for similar programs. - 2018/19: Grew ANZ retail share of wallet. Help grow Dell Consumer and Small Business unit growth by consistent program creation and development with partners.

I manage a the Client marketing program portfolio for Dell. These programs dollars are critical/executed via comarketing activities delivering superior ROI to Dell and Partners. I drove co-marketing programs with vendor partners by creating joint value proposition marketing for Dell + Intel | Microsoft | McAfee |AMD | Nvidia. Build a robust process, instilled consistency and confidence to Dell's Client Business Unit.1. Channel and Alliance Marketing • I manage and grow the relationship with IT Partner – Intel, Microsoft, McAfee and ALL partners to ensure strategic alignment with Dell priorities, maximization of funding and define local ANZ joint marketing/sales programs with positive return on investment. - 2017/19: Double Digit Marcom Spend Growth xYoY 2. Partner Program Leader • Worked to ensure funding stability and investment support from partners to confidently co-build marketing investments within Dell ANZ business units. - 2010/15 Created and defined what was at the time a newly created partner marketing department on the ground in Australia supporting ANZ Marketing. o Developing a Partner Rate Card o Establishing the PO and invoice system for claims o Built an on shore and off shore Dell and Agency teams3. Claims and Compliance Management • Established regular training with the Dell marketing external claims and compliance agencies on maximizing the vendor funding requirements and keep marketing teams informed on the partner requirement changes. • Work closely with all key partners on their process improvements, funding schedules and systems to maximize Dell’s funding position to assist the company’s quarterly business outcomes. • Produce and communicate monthly reports and track budgets against partner funding and campaigns successes and ROI to Dell ANZ GM on a monthly basis.

I work at DuPont Malaysia. A company that for 200+ years (1897) believes that together, we are transforming industries and improving everyday life through The Miracle of Science.1. I drive sales and marketing for DuPont Nonwoven Business Unit for Malaysia, Singapore and Indonesia (MSI) with total annual sales turnover of US$1.5million. Nonwoven Brands: Tyvek, Typar, Sontara. 2. I manage the sales and distribution of DuPont Tyvek® throughout networking in Malaysia, Singapore and Indonesia partnering and joint selling. Inclusive of onboarding/training and sales enablement to 3 strategic partners. 3. Dependable New Business Manager for executing and managing new product development and leading integrated marketing strategies to launch products in support of DuPont South Asia's business goals. - Tyvek | Typar mulch program with FELDA and Sime Darby Plantation in Sedenak, Johor, Malaysia. - Tyvek fruit pollination bag program, Bdr Aceh, Indonesia. - Launch Tyvek Nonwoven recycle bag campaign - Carrefour Malaysia. 4. I was the program over of EPPOA – Environment Protection Program for Outdoor Advertising. - Lead the recycling program and sustainability management program for DuPont Malaysia - I signed up 5 Banners producers and 4 end users for the program. - I successfully worked with recycling agency to recycle 100+ tonnes of material into new usable composite drain covers.

I work at Dell Asia Pacific Sdn based in Penang. During this time Dell Australia outsourced my role to Penang, Malaysia where I was part of a team of 10 whom produced marketing communications materials and collateral remotely for Dell Australia and New Zealand Home and Small Business segment. 1) Marcom Production - I specifically worked on daily transactional marcom (Free Standing Insertions, Newspaper and radio). We supported the accuracy of the information going out to customers via the Playbook central information system. 2) Agency Management - I worked closely with 2 types of agency partners; (1) media partners whom will take the final and approved version to market, (2) the creative agency whom supports the changes and instructions. 3) Process automation improvement - I worked on a process to improve timely delivery of the marcom out to market by monthly template approvals by the Marketing Director. This process reduced the turnaround time of above the line ads to 48hours. Saving approximately 20 man hours per week.