Designed a visual-audio matchmaking-based content creation product through a collaboration with the tech/data team.Delivered KPI’s and data analysis models of 40+ releases into cohesive reports to the executive, management, and A&R teams.Operated an overall marketing budget of over $950,000 for 45+ releases and 17+ artists.Spearheaded creative marketing duties using Adobe After Effects, Final Cut Pro, andPhotoshop.Analyzed current music, internet, and social media trends to formulate high-reach onlinecampaigns.Management of social media using Facebook Business Suite, Instagram, Twitter, Tik Tok, andLater.

Initiated, planned, and coordinated marketing campaigns for 13 releases across 10 different artists with a budget of over $200,000 using Submithub, manual outreach, 3rd party playlisting, and social media.Increased social media followers across 10 artists by more than 10% via end-to-end social media strategy, brand content strategy and scheduling, asset creation with Adobe Photoshop and Final Cut Pro, and ad coordination with the data team. Ran 20 TikTok campaigns, totaling over 800,000 views. Developed post-release campaign analysis, data reports based on Chartmetric for the A&R and executive team