Ken Parsons

Ken Parsons Email and Phone Number

Head of Product @ iM Media Labs
Bryn Mawr, PA, US
Ken Parsons's Location
Bryn Mawr, Pennsylvania, United States, United States
Ken Parsons's Contact Details
About Ken Parsons

I’m an experienced senior executive in the fast-paced media & technology industry, who's spent over 20 years spearheading innovation at SiriusXM, resulting in massive corporate growth from new product verticals, new technological solutions to core business challenges, and elegant new experiences that delight customers. My specialty is delivering results at the intersection of new product development, business strategy, and digital user-experience design, all done by managing and motivating diverse and geographically remote work groups and myriad OEM / software partners. I've delivered patent-pending, award-winning, cutting-edge platforms for entertainment in vehicles, as well as founded and grew the SiriusXM mobile streaming apps business to over a billion dollars of revenue per year, earning #1 app store rankings (and 5 star reviews) along the way.If you are looking for innovative, market-aligned, profitable solutions to your business challenges, contact me and let's work something out. I'm always up for digging in and doing something big.

Ken Parsons's Current Company Details
iM Media Labs

Im Media Labs

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Head of Product
Bryn Mawr, PA, US
Website:
immedialabs.com
Employees:
4
Ken Parsons Work Experience Details
  • Im Media Labs
    Head Of Product
    Im Media Labs
    Bryn Mawr, Pa, Us
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  • Siriusxm
    Vice President - Automotive Experience Design
    Siriusxm Aug 2019 - May 2024
    New York, United States
    Following the successful acquisition of Pandora Media in 2019, and a corporate restructuring, I was asked to lead the Experience Design Organization for our core Automotive Products & Integrations business (representing 7 of our 8 billion dollars of annual revenue), across both companies, SiriusXM and Pandora. Responsible for cross-partner strategy/consistency, new feature-definition, visual design, product research, market-alignment, user-satisfaction, and strategic partner management ensuring seamless software performance across disparate hardware platforms.Successfully managed the COVID crisis, both from a team management / culture / process perspective, and from a core-business operations standpoint, successfully rolling-out our new 360L Hybrid (Sat+IP) Connected Car Product across nearly all major automotive manufacturers, resulting in improved CSAT and subscription rate (ensuring no net loss of subscribers during the pandemic despite the covid-related macro-downturn in the automotive sector overall).
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  • Siriusxm
    Sr.Director, User-Experience Group
    Siriusxm Feb 2017 - Aug 2019
    Trenton, Nj
    Improved our best in class star rating to 4.7 with another comprehensive re-design and re-launch of SiriusXM's streaming service that added Live Streamed Video, On Demand Video, and Personalized Artist Stations to our apps (along with improved Search & Recommendations capabilities), while also expanding access by adding the streaming service to our standard/mid-tier ("SXM Select") subscription. Successfully launched our 360L Hybrid (Sat+IP) Connected Car Product into the RAM 1500 Pickup to positive reviews, earning a Wards 10 Best User Experiences award in the process.
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  • Siriusxm
    Director, User-Experience Group
    Siriusxm Apr 2015 - Feb 2017
    Trenton, Nj
    Founded, rapidly-expanded, and led the User-Experience, Design, & Research teams responsible for all SiriusXM audio & infotainment products across all SiriusXM platforms (Web, Tablet, Mobile, Smart TVs/Speakers, & Automotive). Responsible for cross-platform strategy/consistency, new feature-definition, visual design, product research, market-alignment, and user-satisfaction. Spearheaded the design/definition of the company’s 360L Hybrid (Sat+IP) Connected Car initiative.
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  • Siriusxm
    Director - Streaming Products & Services
    Siriusxm Jan 2014 - Apr 2015
    Trenton, Nj
    Led the product management team responsible for product definition, user experience/design and full lifecycle management of SiriusXM's streaming audio apps for iOS, Android, and Web. Directly responsible for product/segment strategy & roadmap, new feature definition, competitive positioning, user-satisfaction, and cross-functional coordination on streaming product initiatives. Achieved a best in class 4.5 star quality rating with a comprehensive re-design and re-launch of SiriusXM's streaming service. Transformed this streaming products vertical into a billion-dollar-per-year revenue-contributor.
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  • Siriusxm
    Sr. Manager - Mobile Products
    Siriusxm Jan 2011 - Jan 2014
    Trenton, Nj
    Dramatically scaled SiriusXM's mobile business from inception to a major revenue stream, reflecting a deep understanding of market dynamics and consumer behavior. Enhanced & expanded our mobile streaming product portfolio by delivering ever more intricate features including: live broadcast timeshifting functionality, a robust streamed on demand content catalog with season pass, a download/caching functionality allowing for offline consumption, and a personalized music feature dubbed MySXM; growing the mobile products’ paying subscriber base into the millions.
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  • Xm Satellite Radio
    Manager - Mobile Products
    Xm Satellite Radio Oct 2008 - Jan 2011
    Washington D.C. Metro Area
    Personally conceived and developed an HTML prototype for an XM Radio streaming app for iPhone, securing SVP sponsorship to create this role. Spearheaded the cross-functional teams to design, develop, and (following the SiriusXM Merger) successfully launch the company’s first iPhone app, which became the #1 music app on the Apple App Store with over a million downloads in the first 10 days. Managed product strategy, financial goals, and operational execution for all SiriusXM mobile products across multiple platforms thereafter, from ideation to market launch.
  • Xm Satellite Radio
    Automotive Marketing Analyst
    Xm Satellite Radio Sep 2005 - Oct 2008
    Washington D.C. Metro Area
    Managed marketing communications for our General Motors & Car-Rental partnerships, enhancing brand visibility and partnership value with positive, accurate, and consistent XM integration across a variety of channels including Web, DM, POP, & others, while also overseeing the department's multi-million dollar budget as finance liaison fully ensuring departmental GAAP and SOX compliance, demonstrating adept financial oversight and strategic partnership management.
  • Xm Satellite Radio
    Programming Assistant
    Xm Satellite Radio Sep 2001 - May 2005
    Washington D.C. Metro Area
    Worked the night-shift importing music, mixing playlists, and producing on-air audio content for several niche XM Satellite Radio channels, including: The Loft, On Broadway, and XM Liquid Metal (frequently writing & producing audio-dramas for The Coolguy Show), all while pursuing a Business Management Degree during the day.
  • Xm Satellite Radio
    Marketing Intern
    Xm Satellite Radio Jun 2001 - Sep 2001
    Washington D.C. Metro Area
    Designed & conducted the pre-launch Satellite Radio beta-test; synthesizing feedback and strategic themes for executive review. Compiled market information to determine an optimal list of secondary cities for the phase 2 repeater roll-out.

Ken Parsons Skills

Digital Media Product Management Mobile Devices Radio Product Development Strategy Product Marketing Mobile Applications Cross Functional Team Leadership Consumer Electronics Broadcast Integrated Marketing Marketing Competitive Analysis Social Media Marketing Web Applications Strategic Partnerships Streaming Media

Ken Parsons Education Details

  • The Catholic University Of America
    The Catholic University Of America
    Business Administration And Management, General
  • The Bullis High School
    The Bullis High School
    College Prep / General Studies

Frequently Asked Questions about Ken Parsons

What company does Ken Parsons work for?

Ken Parsons works for Im Media Labs

What is Ken Parsons's role at the current company?

Ken Parsons's current role is Head of Product.

What is Ken Parsons's email address?

Ken Parsons's email address is ke****@****dio.com

What is Ken Parsons's direct phone number?

Ken Parsons's direct phone number is +160951*****

What schools did Ken Parsons attend?

Ken Parsons attended The Catholic University Of America, The Bullis High School.

What skills is Ken Parsons known for?

Ken Parsons has skills like Digital Media, Product Management, Mobile Devices, Radio, Product Development, Strategy, Product Marketing, Mobile Applications, Cross Functional Team Leadership, Consumer Electronics, Broadcast, Integrated Marketing.

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