As the Director of Merchandising, Sourcing, and Marketing, I've lead cross-functional teams of 12+ professionals in creating and delivering high-quality, trend-driven, and sustainable products for various merchandise categories, including men's and women's apparel, golf, and activewear. With over 20 years of experience in the fashion industry, I have a proven track record of building successful partnerships with major retailers, e-commerce, and global suppliers, while negotiating the best value for our products and customers.My core competencies include Sourcing, design direction, fabric and performance innovation, silhouette and fit development, trim and color selection, pre-production costing, merchandising, and marketing strategies. I am passionate about enhancing the brand identity, customer satisfaction, and market share, and thrive in a fast-paced and dynamic environment. I am always looking for new opportunities to leverage my extensive network of resources, my analytical and creative skills, and my vision and leadership to drive growth and innovation in the fashion and e-commerce industry.
Bukai
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Director Of Merchandising, Design And MarketingBukai Nov 2018 - PresentSan Francisco Bay Area
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Director – Sourcing, Merchandising & DesignKizan International 2008 - 2018San Francisco Bay AreaManaged, Directed and Designed for all merchandise categories (Men’s: Tailored, Casuals, Active & Utility Apparel. Women’s: Golf & Active) by spearheading design direction, recruited and leading a cross-functional staff of 5-12 persons, that handled design and development (fabric, performance, silhouette, fit, & trims). Partnering with major retails to design brand-specific private label needs by developing innovative fashions and help refine each merchandise mix. While continually enhancing an extensive network of resources to improve product quality, innovation and profit. In addition to leading pre-production costing and stiff negotiations, with fabric, trim sourcing and manufacturing facilities worldwide.
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Design DirectorLouis Raphael Sep 1998 - 2008San Francisco Bay AreaHeaded design and development, managing department operations and costing functions for $50M+ product line portfolio of Young Mens, Womens, & Tailored Apparel categories. Oversaw team of 3-7. Provided inspiration, conceptualization, design & development of all fabric (finish, color and performance), silhouette, trims & fit for all above categories.
Ken Petersen Education Details
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California State University-Hayward California -
Pacific Fashion Institute San Francisco
Frequently Asked Questions about Ken Petersen
What company does Ken Petersen work for?
Ken Petersen works for Bukai
What is Ken Petersen's role at the current company?
Ken Petersen's current role is Director Merchandising, Sourcing & Marketing.
What schools did Ken Petersen attend?
Ken Petersen attended California State University-Hayward California, Chabot College, Pacific Fashion Institute San Francisco.
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Ken Petersen
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