Ken Quinn Email and Phone Number
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I've had the good fortune to accumulate a solid, yet diverse background in the world of brand strategy and design. I thrive on brand challenges and genuinely love what I do. I intend to push the boundaries of brand development as long as the work pays dividends for clients and partners.For over 20 years, I’ve provided companies cultural direction, marketing synchronization and brand clarity. I'm proud to have worked with stellar brands such as Coca-Cola, Amazon, AT&T, Sony, Harley Davidson, Caterpillar, Samsung, Bell Canada, Microsoft, FedEx, SmartWool, REI, and GE. I'm equally proud having worked with incredible agencies as well as helping start-ups discover their brand footing.In 2002, I co-founded a boutique strategy/design firm that focused on web design and digital video. Our success was evident when we were profitable in our first year and referred to as a "company packed with creative thinking" by the local newspaper. This experience provided me with invaluable managerial skills.Following my time at the boutique firm, I joined VSA Partners as a brand strategist, where I led brand assignments for both Fortune 500 companies and start-ups. My contributions helped elevate VSA’s reputation as a world-class brand/design firm, providing me with the opportunity to test my skills on a global stage for five years.In 2012, I moved to Seattle and became a founding strategist at POSSIBLE, WPP's global digital agency. There, I grew a Fortune 20 client to nearly $10 million in annual billings and expanded the team to 12 within the first year. Subsequently, I became the Brand Strategy Director at 50,000 Feet, where I spearheaded the implementation of the firm’s strategic philosophy, serving as the representative of the firm’s strategy arm for heritage and growth accounts.In 2017, I joined REI’s brand lab to build their in-house brand strategy capabilities and led the strategic framing for REI’s full price and sale event go-to-market campaigns, which drove $1.2B+ in sales, leading to record brand equity and sales event performance.I’ve served as advisory board member for Active Transportation Alliance where I led a re-branding campaign. I also guest lecture at the university level. My work has earned golden and silver Addys, ARC Awards, Graphis Awards and has been listed in AR 100.Outside my practice, I value spending time with my wife and 100lb Golden Doodle (Charlie) - particularly outdoors: snowboarding, backpacking, or cycling. I currently have an educational pursuit to be a French Wine Scholar.
Pacific Northwest National Laboratory
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Brand Strategy LeadPacific Northwest National Laboratory Sep 2024 - PresentRichland, Wa, UsLead Brand Strategist for PNNL’s Grid Lab, Supercomputing, Center for AI, and Phenomics initiatives—driving cohesive brand strategy, market differentiation, and impactful storytelling for one of the Department of Energy’s premier National Laboratory research programs. -
Executive Brand ConsultantKen Quinn Consulting Feb 2023 - Sep 2024Directed high-impact brand initiatives for top agencies and companies, building cohesive brand platforms, crafting strategic messaging frameworks, and executing long-term campaign strategies. Expertise in multi-year narrative development and brand storytelling that elevates market presence, sharpens organizational purpose, drives against established KPIs, and connects with target audiences.* Spearheaded brand strategy and multi-year planning for Utah’s Office of Tourism (Visit Utah)* Authored the messaging framework for Amazon’s Climate Pledge* Developed brand platforms for multiple B2B, B2C, and non-profit organizations
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Sr. Brand Strategist, Marketing CommunicationsRei Nov 2017 - Feb 2023Seattle, UsLed REI’s strategic framing for all seasonal and sale event go-to-market campaigns, driving $1.2B+ in sales annually.• Directed REI’s strategic point of view (POV) for its 9 activity categories, revolutionizing the Co-op’s marketing approach with more relevant customer messaging and insight-led product assortments.• Created the strategic positions and creative briefs that launched REI’s rentals and used gear businesses nationwide, selling 1M+ used items in its first year and exceeding non-member conversion goals. • Developed REI’s brand narratives, contributing to record-setting brand awareness and consideration scores, subsequently ranked #1 by Forbes Magazine as the 2023 'Best American brand for social impact'.• Established GTM campaign postures that consistently beat growth targets, increased market share, while implementing marketing process efficiencies that resulted in hundreds of hours in operational time savings. • Initiated the ‘North Star’ collaborative charge for endemic and non-endemic partnerships (REI x Airstream). -
Brand StrategistKen Quinn Consulting May 2009 - Jan 2018Clients: Razorfish, VSA Partners, Aon, Hornall Anderson, CMG Partners, Brand Labs, Avenue, ZAAZ, 50,000 Feet.Projects: Papa John’s, AT&T, School of Rock, SmartWool, Microsoft, Clearwire, Boeing, PerfectServe, Aon & Manchester United.• Activated Aon’s $23M sponsorship of Manchester United with brand guidelines and internal rollout campaign.• Co-authored a comprehensive brand book for SmartWool to facilitate successful global expansion, ensuring consistent brand messaging and identity across markets.• Formed the strategic playbook for Microsoft’s “Art of Touch” experiential campaign, inspiring the global art community to develop ‘the world’s largest digital art piece’ and Microsoft store events that were at full capacity.• Educated U.S and New Zealand university students with lectures on brand strategy and related techniques.
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Director Of Brand Strategy50,000Feet Oct 2014 - Sep 2016Chicago, Il, UsSpearheaded the implementation of the firm’s strategic philosophy while serving as the strategy arm for both the firm’s heritage and growth accounts.• Strengthened client relationships and drove account growth by leading brand strategy assignments, including the re-brand for Haier, Sony Sound re-positioning and developing MasterCard’s mobile payments messaging.• Orchestrated brand workshops and spearheaded the creation of FedEx’s brand architecture for their reverse logistics business, resulting in elevated client satisfaction, account growth and C-suite endorsement. -
Associate Director Of StrategyPossible Apr 2012 - Dec 2014Seattle, Washington, UsServed as lead strategist for the agency’s top tier, Fortune 50 accounts, which included Samsung, Coca-Cola, AT&T, Amazon, Intercontinental Hotel Group, and Microsoft.• Headed the AT&T account, making it the agency’s largest, highest satisfaction, most profitable account globally ($10M+), resulting in 12 account team hires in the first year. • Led strategy, creative briefing for Samsung premium monitor account, resulting in YouTube and Addy awards.• Inspired and managed a team of 4 junior and senior strategists that consistently won new business.• Authored thought leadership papers and social media frameworks that boosted the agency’s reputation. -
Brand StrategistVsa Partners Sep 2004 - Apr 2009Chicago, Il, UsCreated transformative brand strategies for organizations, such as Avery Dennison, Bell Canada, Caterpillar, GE, Harley Davidson, Sappi, and Tishman Speyer. Interacted with C-suite decision makers worldwide in the process. -
Co-FounderWmq Strategic Studio May 2002 - May 2004Co-founded a boutique strategy/design firm specializing in web design and digital video. Noted by local media as 'a company packed with creative thinking'.
Ken Quinn Skills
Ken Quinn Education Details
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University Of MontanaEmphasis In Brand Management -
Northern Arizona UniversityAdvertising & Organizational Communication -
HanzeInternational Communications And Design
Frequently Asked Questions about Ken Quinn
What company does Ken Quinn work for?
Ken Quinn works for Pacific Northwest National Laboratory
What is Ken Quinn's role at the current company?
Ken Quinn's current role is Brand Strategy Leader | Driver of Brand Clarity | Problem-Solver | Inspired Storyteller | Mentor.
What is Ken Quinn's email address?
Ken Quinn's email address is kq****@****rei.com
What schools did Ken Quinn attend?
Ken Quinn attended University Of Montana, Northern Arizona University, Hanze.
What are some of Ken Quinn's interests?
Ken Quinn has interest in Environment, Health.
What skills is Ken Quinn known for?
Ken Quinn has skills like Creative Direction, Marketing, Strategy, Video, Brand Architecture, Corporate Identity, Web Design, Brand Management, Integrated Marketing, Digital Marketing, Brand Development, Interactive Marketing.
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