Director Of Development And Communications
Carmi, Il
Served as a member of the senior management team. Designed and implemented the agency’s strategic financial development, marketing and communications programs to build brand recognition and further the organization’s ability to accomplish its mission. Developed and deployed strategic organizational messages targeting both internal and external audiences. Wrote and produced all agency print and digital marketing materials including newsletters, brochures, press releases, web content, direct mail, annual reports and promotional videos. Planned and implemented marketing and fundraising events.- Designed a successful 24-hour social media fundraising campaign - #GivingTuesday, and raised over $50K with a $100 budget- Wrote direct mail appeal letters and elevated the revenue by over $300K per year- Planned, scripted and produced impactful agency promotional videos- Organized and wrote the quarterly newsletter; collaborated with a graphic designer and provided visual guidance as needed- Led the committee responsible for planning and organizing the annual on-campus fall festival for 2,000 attendees and raised $25K each year through the event- Increased the annual Mother's Day Offering campaign by 23% through the creation of persuasive direct mail fundraising appeal letters and utilizing video and social media promotions- Led donor retention activities through relational and meaningful donor stewardship- Established the agency’s social media presence and through strategic audience engagement, grew the platforms into effective tools for quickly mobilizing volunteers, raising financial support and growing the client base.- Directed a team of four to plan and implement a yearly golf tournament fundraising event that raised between $50K - $80K; cultivated key partnerships with potential donors and community leaders