Ken Barber Email & Phone Number

Mariposa, California, US

Wildhaven® Glamping makes it easier to explore the outdoors by blending everything you love about camping with the comfort, ease, and amenities of a cozy hotel experience. Our two locations were chosen for their exquisite natural beauty. Wildhaven Sonoma is surrounded by vineyards and on the Russian River in Sonoma County. Wildhaven Yosemite is in the.

San Francisco, California, US

The CCC makes it easier and more enjoyable for California residents to experience the beauty of our amazing natural resources. Our properties provide an elevated outdoors experience for today's more demanding nature seekers. Whether they're new to the activity, or venture outdoors regularly, we want to make it as easy as possible to spend a comfortable &.

• Helping companies with marketing strategy projects, including acquisition, website optimization, app downloads, martech implementation, analytics optimization, and new channel/partner development. The experience I.
• Marketing Strategy Consultant for Lumosity and Crunchbase
• VP Marketing at a 25-person adtech company (The Search Monitor)
• VP Marketing and #1 employee at a 20-person mobile commerce start-up (mShopper)
• Director of Digital Marketing for largest ad agency in Colorado (Integer)
• Manager of Strategy & Analysis for nation’s leading digital agency (Digitas)

Remote First, US

• Hired to design and implement a new strategy to quickly ramp-up paid leads for Crunchbase’s B2B product and subscriptions for the B2C product
• Within first 2 weeks, re-allocated budget to most effective channels, scaled to new personas & countries, optimized ad copy for conversion, designed new best-practice landing pages, and set up reporting and operations.

San Francisco, CA, US

Hired on a short-term contract to help Lumosity with high-profile, company-wide marketing initiatives to acquire new users, increase installs and engagement, and drive renewals. Used my experience as head of marketing at previous three companies to audit current marketing efforts and provide (and execute) plans to increase marketing-attributed revenue..

Orlando, FL, US

• The Search Monitor uses advanced web monitoring technology to help advertisers and their agencies optimize their ad performance and identify new online ad revenue opportunities.RESPONSIBILITIESHead of marketing in.
• Customer Acquisition: Drove qualified leads to the website using the following tactics, in order of effectiveness: PPC, SEO (on-site and content marketing efforts such as 350 blog posts and 21 guides), Facebook ads.
• Client Marketing: Increased upsells and retention through targeted email and in-app campaigns focused on new features, tips for platform usage, and referrals
• Campaign Optimization: Tracked and optimized marketing efforts to reduce the customer acquisition cost (CAC), increase lifetime value (LTV), enhance source attribution, and shorten time-to-conversion. What gets.
• Modernized marketing dept.: Built marketing tech stack from scratch. Implemented marketing automation, lead prospecting tools, UI messaging platform (Intercom), and live chat. Integrated with Salesforce, AdWords.
• Optimizations to AdWords keywords, copy, landing pages, and targeting lowered the CPC by more than 30%

Boulder, Colorado, US

As a fun, part-time job in the evenings, I taught the University of Colorado's only digital marketing class for 3 years. After first teaching undergrads, I was promoted to teaching MBA students (an honor typically reserved for PhDs only). Classes were taught while I had my full-time job at The Search Monitor.I created the syllabus from scratch, choosing.

Boulder, CO, US

• mShopper is a platform that allows e-commerce retailers to easily make a mobile-optimized, high-converting version of their store, complete with mobile marketing tools.RESPONSIBILITIESEmployee #1. Worked alongside.
• Built mShopper brand and acquired new customers using Adwords, Google Display campaigns, emails, co-marketing webinars, SEO, content marketing (including m-commerce infographics, and YouTube videos), conferences.
• Designed world-class mobile-commerce software using market research, shopper focus groups, and tools such as UserTesting.com. Served as lead Project Marketer to co-ordinate team of designers, marketers, and engineers.
• Created and ran Client Services department. Grew revenue per client, introduced new services, and improved client satisfaction and retention
• Established marketing operations, including managing relationships with our data feed partners, SMS gateway, and business processing center in the Philippines. Hired & managed 15 employeesRESULTS
• Marketing efforts led to 25K monthly site visits, articles in Internet Retailer and Entrepreneur, a TV recommendation by MSNBC, a PPC cost-per-lead of <$100, and a highly targeted lead database of 10K retailers

Denver, CO, US

I published more than 25 articles during my 6 years as the DBJ's sole Digital Marketing columnist. Topics included: email marketing, search marketing, websites, analytics, social media, Pinterest, user experience, digital strategy, mobile commerce and marketing, marketing automation, and competitive ad intelligence. Before this role, the DBJ was not.

Denver, Colorado, US

• Integer is part of the TBWA/Omnicom network and is one of the largest sales-promotion agencies in the world with 27 offices and 1000+ employees. RESPONSIBILITIESI was hired to run the 9-person digital marketing.
• User Acquisition Campaigns: Managed the strategy and execution of marketing campaigns for 6 Coors brands (Coors Light, Coors Banquet, Keystone, Molson, Killian's, and Blue Moon), Silk Soy Milk, and Royal Caribbean..
• Department Management: Managed a 9-person department (3 account managers, 3 designers, 3 developers), promotional partners, and clients. Added new services to Integer, including segmentation, pro-forma analysis.
• Digital Marketing Education: Educated internal Account & Creative teams and Brand Managers on importance of digital marketing for their brands and consumers. Organized monthly education seminars for a 100-person group.
• Created 12 promotional websites for my brands, driving a combined 585,000 Coors enthusiasts, Silk Soy milk fans, and Royal Caribbean potential cruisers to our websites
• Promotional efforts mentioned above, combined with engagement and lead-generation tactics built into our websites, allowed us to triple Coors’ sweepstakes consumer database in 12 months

• Created a digital marketing consultancy and provided consulting to the following companies:* OSMOTICS (B2C beauty retailer): Helped Osmotics with recommendations and a plan of attack for how to improve their e-commerce.
• VIRGIN MONEY (B2C micro-finance company): Helped Virgin Money analyze their web traffic and make recommendations ahead of a complete website design. Used everything I learned from usability training sessions by.
• GCEL (B2B non-profit focus on global supply chains): Helped GCEL develop a new digital marketing service offering and pitch it to the right audience. As the service was to be spun off to a new company, I created a new.

Denver, CO, US

• Pure is a boutique advertising, brand strategy, and public relations agency.RESPONSIBILITIESI joined Pure as the #1 digital marketing hire to develop a new digital marketing practice and promote it to new and existing.
• Developed a digital services offering of six relevant tactics for our clients and promoted the new practice via a new blog, a paid search campaign, and business development meetings with clients
• Created a new digital production process for the agency by educating internal resources and negotiating vendor relationships for web development, mobile, and search
• Managed the development of Pure's digital campaigns, including those involving websites, online product demos, e-newsletters, search, and social mediaRESULTS
• Sold in and built agency's first 6 digital campaigns involving websites, email newsletters, product demo videos, blogger outreach, and Facebook business pages. Clients included oil exploration hardware, a natural gas.

Boston, Massachusetts, US

• Digitas is one of the nation's top digital agencies focusing on marquee clients, marketing strategy and analytics, and intense employee training.I worked with the sharpest minds in advertising on advanced campaigns for.
• Acquisition & Engagement Campaigns: Provided research, strategy, and measurement to support production of websites for my brands. Promoted websites with emails, display ads, and SMS, and optimized performance using A/B.
• Website Re-designs: Managed semi-annual re-designs for GMC.com & GMFleet.com. Worked with UI experts and developers to build wireframes, prepare tracking plans, and manage tests
• Strategic Partnerships: Researched and executed marketing alliances to gain access to coveted audiences and marketing channels for GM (HGTV, Lowe's, CBS) and Holiday Inn (MLB & NASCAR). Used web analysis and surveys to.
• Created first-ever web traffic dashboards for GMC.com (1MM monthly users) and Pontiac.com (1.5MM monthly users). Integrated multi-vendor data on acquisition, engagement, lead capture, sign-ups, and email
• Planned, analyzed, and optimized monthly display ad budget of $10MM+ on car shopping sites. Ad buy drove 2.8MM targeted users to GMC, Pontiac, and Holiday Inn sites, leading to 220K test drive requests, and 65K hotel.

New York, NY, US

Company Description: My division of Standard & Poor's was responsible for the U.S. and international research and forecasting for the rest of the company. Our scope was to research anything that impacted the economic, business, and financial conditions of the countries we covered.This job taught me the importance of understanding a client's complete.

Mba, Marketing & Entrepreneurship (Magna Cum Laude)

Ba, Double Major In Economics & Spanish

Semester Abroad, Spanish Language & Culture