Ken Barber Email & Phone Number

Mariposa, California, Us

Wildhaven® Glamping makes it easier to explore the outdoors by blending everything you love about camping with the comfort, ease, and amenities of a cozy hotel experience. Our two locations were chosen for their exquisite natural beauty. Wildhaven Sonoma is surrounded by vineyards and on the Russian River in Sonoma County. Wildhaven Yosemite is in the charming small town of Mariposa with stunning views, just outside Yosemite National Park.The accommodations are just part of the experience, as guests are treated to nature views, outdoor activities on our property (swimming, boating, hiking, etc.), events (wine tasting, music, yoga), and exceptional customer service. Learn more at WildhavenSonoma.com, WildhavenYosemite.com or Instagram.com/WildhavenGlamping

San Francisco, California, Us

The CCC makes it easier and more enjoyable for California residents to experience the beauty of our amazing natural resources. Our properties provide an elevated outdoors experience for today's more demanding nature seekers. Whether they're new to the activity, or venture outdoors regularly, we want to make it as easy as possible to spend a comfortable & memorable night outdoors, and disconnect from their work, commute, and daily stresses. Check out two of our properties at WildhavenSonoma.com and WildhavenYosemite.com.The CCC's founders started their business by leading higher-end hiking and camping experiences in New England, then Colorado, and currently in California.

Helping companies with marketing strategy projects, including acquisition, website optimization, app downloads, martech implementation, analytics optimization, and new channel/partner development. The experience I bring to clients:• Marketing Strategy Consultant for Lumosity and Crunchbase• VP Marketing at a 25-person adtech company (The Search Monitor) • VP Marketing and #1 employee at a 20-person mobile commerce start-up (mShopper)• Director of Digital Marketing for largest ad agency in Colorado (Integer)• Manager of Strategy & Analysis for nation’s leading digital agency (Digitas)• MBA from nation’s leading entrepreneurship program (Babson College)• International economist with Standard & Poor’s• Professor of Digital Marketing at the University of Colorado

Remote First, Us

• Hired to design and implement a new strategy to quickly ramp-up paid leads for Crunchbase’s B2B product and subscriptions for the B2C product• Within first 2 weeks, re-allocated budget to most effective channels, scaled to new personas & countries, optimized ad copy for conversion, designed new best-practice landing pages, and set up reporting and operations to facilitate faster optimization. Doubled lead volume by Day 30

San Francisco, Ca, Us

Hired on a short-term contract to help Lumosity with high-profile, company-wide marketing initiatives to acquire new users, increase installs and engagement, and drive renewals. Used my experience as head of marketing at previous three companies to audit current marketing efforts and provide (and execute) plans to increase marketing-attributed revenue. Projects fell into two main areas:1) NEW STRATEGIC GROWTH CHANNELSResearched, quantified, and presented the following opportunities:1) Adding an outsourced digital gifting platform (identified by my user flow research)2) Getting added to a nationwide employee perks program (identified by my competitive research)3) Identifying good-fit targets for co-marketing partnerships (identified by Google Analytics)4) Adjusting emerging market pricing to boost under-performing geographies5) Getting featured in app stores (secured App of The Day for Apple & Play homepage feature!)6) Launching a new homepage to improve below-average bounce rates7) Identified 5 new in-product surfaces to improve current email and pop-up campaigns 8) Researched other new channels (e.g., coupon sites, Groupon)2) IMPROVED MARTECH & PROCESS1) Helped select and launch company's first marketing automation platform (Braze). This was Lumosity's largest marketing initiative, which finally integrated email, in-app, and push, and improved capabilities in targeting, triggering, personalization, and testing. Acted as Marketing lead, working closely with Developers, Data Scientists, Lifecycle Marketers, and CEO to integrate Braze into a home-grown martech environment2) Re-built department's Marketing Plan, Marketing Roadmap, and Campaign Prioritization strategies from scratch using past company experience and industry best practices 3) Implemented Google Analytics and trained teams on limitations and capabilities. Launched UTM-based campaign tracking to integrate all previously-siloed channels

Orlando, Fl, Us

The Search Monitor uses advanced web monitoring technology to help advertisers and their agencies optimize their ad performance and identify new online ad revenue opportunities.RESPONSIBILITIESHead of marketing in charge of driving customers to sign-up on the website, increasing upsells and retention, lowering the customer acquisition cost (CAC), and increasing lifetime value (LTV). ACTIONS• Customer Acquisition: Drove qualified leads to the website using the following tactics, in order of effectiveness: PPC, SEO (on-site and content marketing efforts such as 350 blog posts and 21 guides), Facebook ads, Display (GDN), segmented emails, social media, webinars, co-marketing with partners, guest blogging, press releases & outreach, and 14 different industry conferences• Client Marketing: Increased upsells and retention through targeted email and in-app campaigns focused on new features, tips for platform usage, and referrals• Campaign Optimization: Tracked and optimized marketing efforts to reduce the customer acquisition cost (CAC), increase lifetime value (LTV), enhance source attribution, and shorten time-to-conversion. What gets measured gets managed!RESULTS• Modernized marketing dept.: Built marketing tech stack from scratch. Implemented marketing automation, lead prospecting tools, UI messaging platform (Intercom), and live chat. Integrated with Salesforce, AdWords, Wordpress, Facebook Ad Manager, GDN, Google Analytics, and more to increase efficiency and attribution• Optimizations to AdWords keywords, copy, landing pages, and targeting lowered the CPC by more than 30%• New campaigns using hyper-targeted Facebook Ads and Google Display retargeting helped increase PPC-driven traffic by 57%, at a lower CPA then from AdWords • New marketing tactics combined with optimized marketing tech stack boosted monthly web traffic by 27%, increased annual leads by 40%, and lowered the overall customer acquisition cost by 38%

Boulder, Colorado, Us

As a fun, part-time job in the evenings, I taught the University of Colorado's only digital marketing class for 3 years. After first teaching undergrads, I was promoted to teaching MBA students (an honor typically reserved for PhDs only). Classes were taught while I had my full-time job at The Search Monitor.I created the syllabus from scratch, choosing the topics, projects, grading system, and class assignments to match up with my real-world experience with digital marketing. Topics included Websites, Emails, Search (Paid & SEO), Social Media, Analytics (including Google Analytics and Marketing Automation), Online Ads, Mobile Marketing, and Content Marketing. I concluded the class by discussing digital marketing careers and helping students prepare their LinkedIn profiles and resumes for networking, internships, and jobs at agencies and marketing departments.

Boulder, Co, Us

mShopper is a platform that allows e-commerce retailers to easily make a mobile-optimized, high-converting version of their store, complete with mobile marketing tools.RESPONSIBILITIESEmployee #1. Worked alongside mShopper’s founder to build a tech start-up from scratch. This included building the product, marketing it to retailers, encouraging client retention, driving feature usage by shoppers, hiring and managing employees, and setting up marketing operations.ACTIONS • Built mShopper brand and acquired new customers using Adwords, Google Display campaigns, emails, co-marketing webinars, SEO, content marketing (including m-commerce infographics, and YouTube videos), conferences, blogger outreach, Facebook/Twitter/LI communities, and Internet Retailer articles• Designed world-class mobile-commerce software using market research, shopper focus groups, and tools such as UserTesting.com. Served as lead Project Marketer to co-ordinate team of designers, marketers, and engineers to deliver on-time, market-ready releases • Created and ran Client Services department. Grew revenue per client, introduced new services, and improved client satisfaction and retention • Established marketing operations, including managing relationships with our data feed partners, SMS gateway, and business processing center in the Philippines. Hired & managed 15 employeesRESULTS• Marketing efforts led to 25K monthly site visits, articles in Internet Retailer and Entrepreneur, a TV recommendation by MSNBC, a PPC cost-per-lead of <$100, and a highly targeted lead database of 10K retailers• Developed strategic marketing integrations with leading e-commerce players such as PayPal, Magento, Amazon, and Singlefeed• Grew client roster from 0 to 100 clients in 18 months, including marquee brands such as Jelly Belly, Woolrich, Rawlings, and Beretta• Grew revenue by 300% in 2013 to surpass annual revenue of $1 million

Denver, Co, Us

I published more than 25 articles during my 6 years as the DBJ's sole Digital Marketing columnist. Topics included: email marketing, search marketing, websites, analytics, social media, Pinterest, user experience, digital strategy, mobile commerce and marketing, marketing automation, and competitive ad intelligence. Before this role, the DBJ was not providing digital marketing advice to its readers. I met with the DBJ's editors in late-2007 and convinced them they needed a Digital Marketing column and I was the person to do it.

Denver, Colorado, Us

Integer is part of the TBWA/Omnicom network and is one of the largest sales-promotion agencies in the world with 27 offices and 1000+ employees. RESPONSIBILITIESI was hired to run the 9-person digital marketing department and help acquire new shoppers for my main account, Coors. ACTIONS• User Acquisition Campaigns: Managed the strategy and execution of marketing campaigns for 6 Coors brands (Coors Light, Coors Banquet, Keystone, Molson, Killian's, and Blue Moon), Silk Soy Milk, and Royal Caribbean. Created acquisition-focused promotional websites and drove traffic using targeted CRM emails, display ads, partner marketing channels, in-store signage, social media, and text messaging• Department Management: Managed a 9-person department (3 account managers, 3 designers, 3 developers), promotional partners, and clients. Added new services to Integer, including segmentation, pro-forma analysis, campaign measurement & industry benchmarking• Digital Marketing Education: Educated internal Account & Creative teams and Brand Managers on importance of digital marketing for their brands and consumers. Organized monthly education seminars for a 100-person group of the company's digital experts, including guest speakers, best practices presentations, and homework assignmentsRESULTS• Created 12 promotional websites for my brands, driving a combined 585,000 Coors enthusiasts, Silk Soy milk fans, and Royal Caribbean potential cruisers to our websites• Promotional efforts mentioned above, combined with engagement and lead-generation tactics built into our websites, allowed us to triple Coors’ sweepstakes consumer database in 12 months• Created first-ever CRM e-newsletter program for Blue Moon Beer, gathering 15K qualified consumers in first 3 months. Segmented them by their likelihood to purchase Blue Moon

Created a digital marketing consultancy and provided consulting to the following companies:* OSMOTICS (B2C beauty retailer): Helped Osmotics with recommendations and a plan of attack for how to improve their e-commerce efforts. Analyzed their website, social media, mobile strategy, affiliate marketing efforts, and search campaigns, and provided budgets, roll-out schedule, suggested vendors, and strategic prioritization. Executed campaigns and analyzed results.• VIRGIN MONEY (B2C micro-finance company): Helped Virgin Money analyze their web traffic and make recommendations ahead of a complete website design. Used everything I learned from usability training sessions by Forrester on best-practices in web design and by Omniture in user flow analysis and web analytics.• GCEL (B2B non-profit focus on global supply chains): Helped GCEL develop a new digital marketing service offering and pitch it to the right audience. As the service was to be spun off to a new company, I created a new business plan with financial projections, competitive analysis, and the software specifics of how the new service would function. Worked on-site in KL, Malaysia

Denver, Co, Us

Pure is a boutique advertising, brand strategy, and public relations agency.RESPONSIBILITIESI joined Pure as the #1 digital marketing hire to develop a new digital marketing practice and promote it to new and existing clients.ACTIONS• Developed a digital services offering of six relevant tactics for our clients and promoted the new practice via a new blog, a paid search campaign, and business development meetings with clients• Created a new digital production process for the agency by educating internal resources and negotiating vendor relationships for web development, mobile, and search• Managed the development of Pure's digital campaigns, including those involving websites, online product demos, e-newsletters, search, and social mediaRESULTS• Sold in and built agency's first 6 digital campaigns involving websites, email newsletters, product demo videos, blogger outreach, and Facebook business pages . Clients included oil exploration hardware, a natural gas alliance, a movie theater chain, and a youth non-profit

Boston, Massachusetts, Us

Digitas is one of the nation's top digital agencies focusing on marquee clients, marketing strategy and analytics, and intense employee training.I worked with the sharpest minds in advertising on advanced campaigns for world-class brands, and was quickly promoted to Manager, where I hired and managed a team of 3 analysts. RESPONSIBILITIESLead analyst in charge of customer acquisition and engagement campaigns for GM account (GMC, Pontiac, GM Fleet) and Intercontinental Hotels Group account (Holiday Inn & Crowne Plaza)ACTIONS• Acquisition & Engagement Campaigns: Provided research, strategy, and measurement to support production of websites for my brands. Promoted websites with emails, display ads, and SMS, and optimized performance using A/B testing of message and offers. Created measurement plan, presented to clients, and executed recommendations to lower cost-per-lead• Website Re-designs: Managed semi-annual re-designs for GMC.com & GMFleet.com. Worked with UI experts and developers to build wireframes, prepare tracking plans, and manage tests• Strategic Partnerships: Researched and executed marketing alliances to gain access to coveted audiences and marketing channels for GM (HGTV, Lowe's, CBS) and Holiday Inn (MLB & NASCAR). Used web analysis and surveys to evaluate sales impact and audience quality.RESULTS• Created first-ever web traffic dashboards for GMC.com (1MM monthly users) and Pontiac.com (1.5MM monthly users). Integrated multi-vendor data on acquisition, engagement, lead capture, sign-ups, and email• Planned, analyzed, and optimized monthly display ad budget of $10MM+ on car shopping sites. Ad buy drove 2.8MM targeted users to GMC, Pontiac, and Holiday Inn sites, leading to 220K test drive requests, and 65K hotel bookings• Designed and executed monthly email tests to 3MM GM owners and 25MM IHG loyalty program members. Increased open rates (by 62%) and click rates (by 34%) from demographic, psychographic, and loyalty segmentations

New York, Ny, Us

Company Description: My division of Standard & Poor's was responsible for the U.S. and international research and forecasting for the rest of the company. Our scope was to research anything that impacted the economic, business, and financial conditions of the countries we covered.This job taught me the importance of understanding a client's complete macroeconomic situation when providing them with strategic business advice. I was responsible for producing economic forecasts and investment risk assessments for 12 countries in the Americas. Economic forecasting used complex econometric models that were constantly tweaked based on new data, world events, and the forecasts of surrounding countries. Investment risk analysis was conducted using statistical probabilities and calibrated weekly with other countries' analyses to produce one cohesive business risk assessment for each region.My responsibility did not end with the research. I used market research briefs, teleconferences, and phone conversations to communicate regularly with my clients about the business risks and opportunities in the countries I covered. After two years of covering smaller Latin countries, I was promoted to covering the two most high-profile for our clients: Mexico and Brazil. Shortly after, I was promoted to Acting Chief Latin America Economist for the company while they conducted an 8-month-long search for that position's replacement.My forecasting team received kudos for its accuracy when it was designated #1 in USA Today's 2004 ranking of top economic forecasters, and in Reuters' 2004 survey of major currency exchange rate forecastersThis was an amazing first job out of college with tremendous responsibility for someone in their early 20's. I quickly fine-tuned my analytic, forecasting, and writing skills along with my comfort level advising senior-level clients on high-profile business issues.

Mba, Marketing & Entrepreneurship (Magna Cum Laude)

Ba, Double Major In Economics & Spanish

Semester Abroad, Spanish Language & Culture