Led demand gen strategy, paid media, email lifecycle, e-com growth and analytics for LoopNet, the #1 commercial real estate marketplace.• Led and mentored marketing team, Oversaw marketing budget and directed agency and internal resources responsible for media activation. Maximized sales leads, e-commerce transactions and ROI. • Increased web leads 268% YoY and total leads from all channels by 70%, doubling the organizational goal.• Activated data-driven campaigns and introduced innovative channels achieving an all-time high in leads (Feb’ 24) and revenue from leads. • Collaborated cross-functionally with product team to identify and optimize conversion of e-commerce sales channel, growing marketing sourced e-commerce revenue by 45% YoY.• Published a co-branded study with Google and launched an integrated marketing campaign that drove over 1,500 leads.• Partnered with data analyst and built a lead conversion dashboard used to optimize marketing strategy resulting in improved lead quality. • Analyzed customer focus groups and improved campaign messaging resulting in 10% lift on content engagement rates. • Recognized as top performer and graduated from Management Accelerator Program at University of Virginia’s Darden School of Business.

Established the first B2B demand generation strategy for the Institutional Investors division (IIG) of Vanguard.• Developed lead scoring methodology to surface the most highly engaged, sales-ready prospects and hand off to sales via CRM. • Increased web leads by 107% YOY and decreased form abandonment rate over 20% through web form optimization and UI enhancements. • Directed third party lead generation agency and launched multiple prospect generation and SDR outreach campaigns. • Partnered with Gartner, a leading B2B consultancy, to design and deliver several marketing staff upskilling workshops on the topics of Demand Generation, Account Based Marketing and crafting High Value Offers.• Selected by CMO to present at the Vanguard Marketing Summit. Session was attended by more than 160 marketing colleagues.

Head of Marketing for a hotel data analytics startup focused on helping hotels fine tune their revenue strategy and increase net revenue.• Published and distributed several acclaimed hotel industry studies that drove awareness for the startup company’s proprietary hotel database. • Partnered with sales to implement marketing automation campaigns to nurture Marketing Qualified Leads (MQLs) driving more sales demos.• Planned, produced and executed demand generation program that increased leads 250%. Grew email database (+80%).• Wrote press releases and designed product marketing sales collateral for print, web, video, email and sales presentations.• Increased SEO traffic 40% YoY and doubled (+100%) website sessions 2019 vs. 2017 - all growth via earned media.• In final quarter, achieved the single highest sales revenue month in the company’s history having maximized earned media coverage with 25+ press clippings in 6 weeks and +85% increase in website traffic YoY following the introduction of a new demand generation campaign.

Capped off a 10 year run at Sabre Hospitality with 3 promotions gaining experience on both the digital agency and in-house marketing teams. As Director of Digital Media, I ran the paid media team at Sabre's digital agency serving hundreds of hotel clients globally.• Built, mentored and coached a high-performing team of 12 media planners and ad-operation specialists to achieve client ROI goals and customer success. • Responsible for managing hotel clients’ performance marketing plans in excess of $13M and grew department revenue by 25-40% annually.• Directed the strategy and operations of the agency’s performance marketing department serving hundreds of hotel & resort clients globally.• Served as thought leader for display, retargeting, video, and paid social advertising (Facebook, Linkedin, Youtube, etc.). • Co-presented a session with Tripadvisor titled Best Practices in Online Reputation Management at Sabre’s Customer Forum in Las Vegas.

• Provided the vision for development of a series of highly visible product line videos featuring our technology in a more modern and engaging fashion.• Served as client-side producer, collaborating with the video agency including scripting, storyboarding, voiceover selection and multiple rounds of edits to deliver the final motion graphic or live shot video asset. • Wrote, edited and managed company website content, as well as oversaw the search engine marketing team’s efforts to ensure optimal visibility.• Designed and developed digital advertising creative working with internal and contractor design resources• Partnered with external agency to perform a Brand Perception Study resulting in the new company vision statement and base for future core messaging.• Worked with internal research department to execute our annual Customer Satisfaction Survey. • Created a library of internal and external sales assets such as sales slicks, presentations and white papers. • Appointed by VP as head of Employee Advocacy Committee responsible for driving positive office culture and working with management to implement changes to increase employee satisfaction and retention. • Organized Bethesda office volunteer and philanthropic efforts to local charities.

• Oversaw the digital media department consisting of eight full-time resources.• Pitched online media plans and creative to clients in-person or virtually.• Partnered with the design team to develop creative and messaging for media campaigns.• Researched new media channels adopted by the client base, as well as the implementation of new industry tools needed by the department to maintain growth trajectory. • Developed departmental processes, as well as the day-to-day management of staff including hiring, performance reviews, training, etc.• Presented at our Hong Kong Customer Event as the media subject matter expert.

• Researched, evaluated online media opportunities, and formed relationships with viable media partners.• Negotiated favorable pricing adding value to clients’ online media programs.• Developed concept and copy for online advertising campaigns including display media, eNewsletters, and text ads.