Ken Bartholomew Email & Phone Number

El Segundo, California

Greater Los Angeles Area

- Oversee Nielsen Content Solutions Dept's Operations team with staff of Field Directors, Survey Programmers, and Coding.- Supervise fielding of all research projects, totaling multi-million dollars in annual revenue.- Serve as the methodology specialist for Client Service and Operations to ensure feasibility and successful fielding of studies throughout their life-cycle.- Manage Operation expenses, vendors and sample suppliers management, request bids, obtain feasibility, negotiate project pricing and CPIs, and supervise their project managers. - Specialize in Pilot and Episode Testing, Promo Testing, Advertising Effectiveness, and Brand Health Studies for Broadcast and Cable Networks.

Greater Los Angeles Area

- Project director of custom research projects for entertainment clients, including advertising effectiveness, segmentation studies, digital research, and tracking studies.- Pilot and Episode Testing for Broadcast and Cable Networks, including methodology, survey development, data delivery, reports, and insights.

Most recently consulted at Nielsen Entertainment Television, assisting with primary custom research projects and program testing in the entertainment and advertising fields.Consulted at Disney ABC Cable Networks in the Research Dept, assisting with primary research projects for Disney Channel properties. Also consulted at former employer 20th Television for six months analyzing Nielsen ratings data and creating sales pitches for their syndicated programs (see 20th description below).KJB Market Research is my DBA that I set up for freelance and consulting positions in the marketing/media research fields.

- Provided marketing/sales research services on a consulting basis.- Created PowerPoint sales presentations for 20th Television’s broadcast and cable off-net and first-run television programming, including programs such as Burn Notice, Are You Smarter Than a Fifth Grader, Don't Forget the Lyrics, Family Guy and American Dad (Animation Domination). - Provided custom research analyses, based on Nielsen ratings and other vendors' data, for new syndicated first-run (original) TV programs in development, as well as ad-hoc research requests for programming and other department executives.

- Account representative for a wide range of clients, including clients ranging from entertainment content and service providers, broadcast and cable networks, Internet social websites, professional sports leagues, and more.- Conducted full project management of custom primary surveys, including advertising, brand, and product-testing, consisting of mostly quantitative online research.- Presented reports and findings to clients both in person and via conference, usually through PowerPoint presentations.- Managed OTX’s TV Dailies syndicated product (which tracked television program awareness and viewing intention) for most major broadcast networks and cable networks.- Conducted in-person training for clients on online data reporting software.

- Developed research analyses and executive summaries based on analyzing secondary data, such as Nielsen audience ratings and data from other suppliers.- Created PowerPoint sales presentations for 20th Television’s broadcast and cable off-net and first-run television programming, including programs such as Are You Smarter Than a Fifth Grader, Don't Forget the Lyrics, Family Guy, American Dad, The Simpsons, The Bernie Mac Show, and Judge Alex.

- Produced sales presentations for Warner Bros. syndication and cable off-net and first-run television programming.- Analyzed data and provided summaries and analyses on the performances of Warner Bros. syndicated television programs.

- Attended focus groups and audience screenings of Columbia TriStar Television pilots and series, such as The King of Queens, Dawson’s Creek, Party of Five and Just Shoot Me, preparing moderator guides and respondent questionnaires.- Analyzed and wrote reports and executive summaries on focus groups and qualitative survey results and findings.- Produced daily performance summaries and analyses of all broadcast network television programs by analyzing Nielsen audience data (secondary quantitative research).

- Contributed analyses and reports to the management team that helped turn around CBS from fourth place to the top rated network that it is today.- Attended focus groups and audience screenings of CBS’ pilots and series, including Everybody Loves Raymond and other CBS primetime programs.- Analyzed and wrote reports and executive summaries on focus groups and qualitative results and findings for distribution to CBS’ programming executives.- Produced daily analyses and highlights of CBS’ and the competitive broadcast networks’ primetime performances using secondary Nielsen audience research data.