Ken Blake

Ken Blake Email and Phone Number

Senior Analytics, Marketing & Strategy Executive, Data-Driven Marketer, Client Consultant, Team Builder @ Iris
Ken Blake's Location
Greater Boston, United States, United States
Ken Blake's Contact Details
About Ken Blake

I have over 20 years of experience leading, designing and executing advanced analytic and research solutions for organizations across all industries, working both on the client and agency sides.As a client consultant I have sold and developed outcome-based data and analytic solutions for Fortune 500 companies, with a focus on analytic rigor while ensuring both actionability and operational feasibility.I have built and led large and small analytics and consulting teams supporting corporate and client needs utilizing expertise across:Data Science & Predictive ModelingMarketing AnalyticsPrimary ResearchMedia Mix Modeling & AttributionDigital / Web AnalyticsCustomer SegmentationExperimental DesignBI Design & DevelopmentLoyalty / CRM MarketingB2B / B2C Marketing

Ken Blake's Current Company Details
Iris

Iris

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Senior Analytics, Marketing & Strategy Executive, Data-Driven Marketer, Client Consultant, Team Builder
Ken Blake Work Experience Details
  • Iris
    Vp Of Analytics
    Iris Apr 2022 - Present
    London, Gb
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  • Amp Agency
    Vp, Analytics
    Amp Agency Jun 2020 - Apr 2022
    Boston, Massachusetts, Us
    • Oversees media analytics and data science practice across strategic consulting and solution delivery services.• Owns analytics product development strategy and vision roadmap.• Leads RFP response approach across media analytics, data science and data strategy opportunities.• Leads data automation and standardization efforts.
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  • Staples
    Sr. Director Customer Analytics
    Staples Jan 2018 - Sep 2019
    Framingham, Ma, Us
    Led team of 45 statisticians, analysts, consultants and BI developers responsible for Data Science, Data Mining, Customer Segmentation, Marketing Analytics, Media Optimization, Web Analytics and Primary Research.Delivered analytic solutions for Staples’ three core business units – B2B, eCommerce and Retail – and across functional areas including Marketing, Sales, Merchandising and Pricing.
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  • Harte Hanks
    Head Of Analytic Innovation
    Harte Hanks Jan 2015 - Dec 2017
    Chelmsford, Ma, Us
    Was responsible for product vision, development and positioning. Led the design and development of integrated analytic solutions. Provided consulting services to clients in consumer goods, retail, financial services, insurance, automotive and pharmaceutical industries. Assessed and negotiated partnership opportunities with analytic services and data enrichment firms. Directed RFP response strategy and execution.
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  • Harte Hanks
    Vp Of Analytics
    Harte Hanks Jan 2011 - Dec 2014
    Chelmsford, Ma, Us
    Led cross-functional team of 40 analysts, statisticians and consultants providing advanced analytic and strategic services to clients. Provided consulting services to clients in consumer goods, retail, financial services, insurance, automotive and pharmaceutical industries. Directed RFP response strategy and execution. Held full P&L responsibility.
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  • Targetbase
    Senior Director, Strategic Business Analysis
    Targetbase Apr 2007 - Jan 2011
    Irving, Texas, Us
    Served as analytic consulting lead for clients in the consumer goods, retail and pharmaceutical industries, including multiple Fortune 500 companies. Utilized primary research, data mining, predictive modeling, customer segmentation and financial impact scenarios to help clients forge stronger, more profitable customer-brand relationships. Designed online and offline testing strategies aimed at optimizing customer acquisition, retention and engagement. Managed team of business analysts and statisticians.
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Ken Blake Skills

Analytics Email Marketing Database Marketing Direct Marketing Business Analysis Digital Marketing Interactive Marketing Marketing Strategy Integrated Marketing Crm Business Intelligence Customer Acquisition Multi Channel Marketing Lead Generation Online Advertising Marketing Strategy Market Analysis Segmentation Ppc

Ken Blake Education Details

  • Syracuse University
    Syracuse University
    Finance And Communication

Frequently Asked Questions about Ken Blake

What company does Ken Blake work for?

Ken Blake works for Iris

What is Ken Blake's role at the current company?

Ken Blake's current role is Senior Analytics, Marketing & Strategy Executive, Data-Driven Marketer, Client Consultant, Team Builder.

What is Ken Blake's email address?

Ken Blake's email address is kb****@****ncy.com

What is Ken Blake's direct phone number?

Ken Blake's direct phone number is +133655*****

What schools did Ken Blake attend?

Ken Blake attended Syracuse University.

What skills is Ken Blake known for?

Ken Blake has skills like Analytics, Email Marketing, Database Marketing, Direct Marketing, Business Analysis, Digital Marketing, Interactive Marketing, Marketing Strategy, Integrated Marketing, Crm, Business Intelligence, Customer Acquisition.

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