We’re a creative and strategic communications agency, helping brands nurture a following. Confidant merges PR, advertising and influencer marketing, building a long-term approach to inform day-in, day-out storytelling and content creation.Visit Confidant.co to see a range of selected works from Sony, Amazon, Birchbox, Shake Shack, Pathwater and more.

Guided the integration of Sony Electronics products under a centralized marketing strategy, leading to a three-fold increase in marketing return on investment. - Led ongoing planning, creation and production of Sony cross-product, integrated marketing campaigns, including TV's, computers, tablets, audio products and cameras- Drove a three-fold increase in marketing return on investment during key campaign seasons- Initiated integration of Brand Management and Retail Merchandising teams merging together to create a unified Brand Experience team- Conducted quarterly forums with all Sony Electronics marketing personnel (80+ people) to driveadoption of brand strategy- Handled the set-up and day-to-day management of key celebrity relationships, including entertainment talent and professional athletes- Partnered with Sony Music, Sony Pictures and PlayStation to execute co-marketing initiatives- Managed marketing partner initiatives with Google, Intel, Microsoft, and Verizon- Partnered directly with key retail partners such as Sony Store, Best Buy and Amazon to drivebest-in-class merchandising- Managed lead advertising agency, lead graphic design and video agencies to deliver array of broadcast, print and interactive advertising campaign themes into all consumer touch-points

Oversaw creation of global marketing campaigns for Fortune 500 clients such as Motorola, Ford, Morgan Stanley, DuPont and Miller Brewing.- Drove integrated global broadcast, print and interactive advertising campaigns, including high profile launch of the then iconic Motorola RAZR, PEBL and SLVR phones- Led marketing planning and delivery of services for full 360 degree campaign efforts including brand identity development, advertising, web design, PR, email, direct mail and media- Managed dissemination of global strategy and creative to regional hub offices to maintain campaign creative quality throughout local adaptation- Wrote marketing strategy and briefs to ensure creative achieves the desired outcome- Initiated ideation and strategy sessions to present new project opportunities to clients- Created staffing plans and scopes of work for projects. Managed profitability of projects ongoing- Managed employees providing guidance and support for long-term career development- Generated comprehensive competitive studies and research stimuli, providing ongoing industry insights to inform marketing program development