Kenneth Campbell Email and Phone Number

Ken joined Alerta Family in September 2015 and has led several product developments, including the Alerta Patch & Wedge. His career spans 40 years, with experiences in engineering, manufacturing, and general management. He was formerly Vice President of Xerox Printing Division and CEO of two start-up companies. Ken was a consultant in the medical equipment industry for over ten years, working on the introduction of new technologies with multinational firms, such as Panasonic Healthcare of Japan.

Founded and built from startup a niche marketing consulting firm providing product marketing, marketplace research, product promotion and launch, event and conference management in the global health products marketplace for clients such as: Panasonic Healthcare both USA and Japan, MD Anderson Cancer Center, Panasonics Corp R&D, GE Healthcare, and Toyota Institute for International Economic Studies.Identified, initiated, and developed relationships, cultivated partnerships, alliances and new customers, and performed market analysis and development initiatives to access and grow business with major pharmacies, hospitals, and healthcare providers nationally and internationally such as: Walgreens, CVS, Wake Forest Baptist Medical Center, Kaiser Permanente, NYU Cancer Center, Yale Cancer Center, Kroeger, Albertsons, Safeway, Sharp Hospital, University of Pittsburg Medical Ctr, Hoag Memorial Hospital, Advocate Lutheran Hospital, University of San Francisco Medical Center, UC Irvine. BUSINESS DEVELOPMENT AND EVENT MANAGEMENT• Organize, set up and manage several exhibitions • Provided advice and industry expertise to support a new startup venture (NewCo.) • Investigated the market potential • Managed and oversaw exhibitions MARKET RESEARCH / PRODUCT FIELD STUDIES• Conducted a survey to determine and understand the trend • Constructed and conducted a robot marketability survey to provide market direction • Designed and implements product concept Direct Marketing research • Organized a field trial for the client • A voice of the customer study • Initiated and promoted a product introduction PRODUCT DEVELOPMENT AND LAUNCHES• Authored document to articulate the fundamental product requirements • Established and managed the joint development MERGER AND ACQUISITION ANALYSIS• Performed multiple M&A analysis • Performed strategic partnership assessment

Joined this startup company as consultant then CEO. Organized the compay, recurited key staff and strategic industry partners to commericalize technology aquired from CAL. Raised venture and strategic partner investments. Completed product samples and technology disclosures. Sold the company to LSI logic in 2004.

Prior to 2004, a proven track record of invention development and marketing of patentable products resulting in international market expansion, revenue growth, and successful company acquisitions.President Pinnacle Micro Inc., CaliforniaExecutive VP & GM Conner Peripherals, CaliforniaPresident ARDAT Corp., CaliforniaVice President & GM Archive Corp., California VP R&D and Engineering Xerox Printing Systems, CaliforniaStrategic Business Manager, EMEA Rank Xerox, London England Technical Program Manager Xerox Office Products, Dallas TX