Ken Lund Email and Phone Number

Manager of Marketing AutomationMarketo System Administrator responsible for:- Current and historical system knowledge and capabilities of Marketo to support all go-to market strategies across CIEE business lines.- Data integrity to ensure the following are accurate and thorough as possible:- Online advertising channel tracking metrics used for dashboard reporting via CIEE Data Warehouse, SFDC and DOMO.- Source attribution field values synched across the tech stack for Marketing and Sales targeting & reporting.- Lead affinity data obtained via Marketo forms or via our integrated web personalization engine (Evergage) to support lead profiling and segmentation.- Lead scoring methodology for sales outreach prioritization.- All objects and fields synched between all system integrations (SFDC, Evergage, DOMO)- CIEE’s engagement program queue and project prioritization.- Ongoing collaboration with Digital Marketing and LOB Marketing Managers to ideate on strategy, recommend solutions, document requirements, liaisonwith IT for SFDC / Marketo integration needs and deliver on projects.- Maintaining Marketo’s launch point integrations and optimization.Marketing Automation Team Manager:Managed a team of 1 brought on to support the architecture of digital marketing tracking and various housekeeping tasks.

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Marketing Operations Manager - Primary role is to implement and execute systems and processes to support quarterly marketing programs within IDEXX's Companion Animal Group (CAG).IDEXX is a leader in pet healthcare innovation, serving practicing veterinarians around the world with a broad range of diagnostic and information technology-based products and services.

As Marketing Operations Manager, my primary role consisted of CRM and Marketing Automation administration as well as management of other technologies in place to improve lead conversion and enhance online aquistion. Responsibilities included data management and hygene, segmentation, lead nurturing campaigns, scoring and assignment flow. Additional responsibilities also included, identifying marketing trends, metrics analysis using reporting and dashboards as well as training for sales / marketing.iRise is an enterprise grade application definition platform used to quickly assemble working previews of business software that mimic the exact look, feel and behavior of the final product. iRise empowers stakeholders to test drive and fully interact with proposed business software before any coding which eliminates confusion about what to build, cuts project cost and accelerates delivery.

Consultant Vertical Focus of - Property Management and general B2B companies.On its own platform, Heartland Payment Services offers:Express Funds - Remote Capture Check Management Services with AutoRecoveryPayroll Services - SMBDirect Credit Card Processing - SMB

• Negotiated with and closed key target accounts while working with multiple C Level contacts across various verticals and horizontals.• Planned and implemented all phases of business processes and strategies for a sales team consisting of 4 Inside Sales Reps and 9 Lead Generation Reps. Strategies and coaching led to the development of more qualified leads, increased deal size, faster sales cycles, and better closing ratios. In 2007, the number of sales increased by 37%.• Processes include: quota and compensation plan development, target market and vertical identification, CRM (SalesForce) sales process development and implementation, lead generation and sales team guidelines and structure, sales stage definitions / objectives and pitch.• Assisted in the development and maintained the Sales Guide Book which was a catalyst to organize all sales data for accurate metrics within our CRM. This data was integral for marketing initiatives and opened up new vertical penetration.

• Sold over 200 Better Business Bureau memberships annually.• Constantly made over 100 calls a day reaching out to my own individual harvested leads.• Consistently obtained quota of 20 memberships a month while managing a team of 6 sales representatives.• Commission only sales position.

• Consistently obtained quota of 10 saunas sold per month.• Managed a national territory.• Documented all sales activity information within company CRM.• Commission only sales position