Kendal Plume Email & Phone Number

West Palm Beach, Florida, United States

Media DirectorAs Media Director at Strategic Marketing, my primary responsibilities involve leading the development and implementation of advertising campaigns for clients. This includes designing and executing strategies, determining the best media mix and outlets, negotiating and managing media buys, and conducting analysis and reporting on campaign performance. I am also responsible for ensuring a cohesive advertising message across all campaigns, building relationships with media influencers, and overseeing promotional projects to support new product launches. My role is critical in shaping our clients' marketing strategies and achieving their business goals through effective media planning and execution.Headquartered in West Palm Beach, Florida, Strategic Marketing has provided expert marketing solutions to an array of clients since 1992. Heralded for its strategic approach, the company has been honored with numerous accolades, including 11 Gold Addy Awards and 23 Silver Addy Awards. The agency is a two-time recipient of both the Pinnacle and Telly awards, and has been named among the Top 25 South Florida agencies for the last decade. Under the leadership of President Terry Murphy, the agency continues its charge to innovate and adapt to the ever-changing advertising landscape as it enters its 30th year in operation

West Palm Beach, Florida, United States

Senior Marketing ExecutiveProspected and sold advertising for top-ranked radio stations in South Florida. Reviewed existing campaigns and marketing mix including advertising copy, keywords, SEO optimization and events with clients. Hubbard Broadcasting, a pioneer in radio since 1925. Operating over 50 radio stations nationwide. South Florida division comprised of 6 Radio Stations and 2060 Digital, a full-service digital marketing agency; a premier Google Partner, Facebook Marketing Partner and a top digital agency.

Stamford, Connecticut

INDEED | Stamford, CT 2017 – 2019The leading job site in the world, connecting employers with job seekers. Account ManagerManages a client portfolio of 347 diverse corporate and small business accounts around the country, 156 actively hiring. Product line includes Pay-Per-Click, Indeed Hired, Targeted Ads, Premium Company Pages and Hiring Events, each capable of being customized to a client’s needs. SALES ACCOMPLISHMENTS: •Grew sales by 26%, ($71K) between Q1 and Q2, and exceeded sales goals. Achieved sales of $370K in Q4, a 34% increase over sales revenue in Q1. •Upsold a healthcare account from an annual spend of $5K to $60K by cultivating a relationship, analyzing data and recommending specific product strategies. •Within a few months systematically grew many accounts that had been dormant into $10K annual accounts. •Grew a nursing staffing agency account from generating zero revenue to $2K per month. •Upsold a transit company from a $3K to a $5K per month account, by conducting an account analysis that determined significant potential to increase spending to achieve the company’s hiring goals. Recommended additional products that solved other underlying challenges and added value. Persisted to resolve previous technical problems. UPSELL and ACCOUNT MANAGEMENT STRATEGIES: •Maintains relationships and earns client’s trust through monthly status calls to analyze clicks, number of applicants and assess the quality of the applicants. A trusted expert at interpreting data to advise clients on strategic decisions. •Conducts live product demonstrations via webinars (Go To Meeting or Zoom). •Provides ongoing support through proactive status update calls. Ensures the client is satisfied with the service. •Prepares quarterly and year-end reports for clients to demonstrate the campaign’s ROI, provide transparency and recommend new strategies. •Skilled at writing persuasive, accurate job descriptions that attract the client’s target applicants.

Bridgeport, Connecticut

The third largest owner of AM and FM radio stations in the U.S.Senior Account ExecutiveProspected and sold advertising for top-ranked radio stations in Fairfield and New Haven counties in Connecticut, WEBE 108 and WICC 600.SALES ACCOMPLISHMENTS and STRATEGIES: •Sold an “Ask the Expert” campaign to Milford Hospital which increased patient acquisition. Campaign included broadcast, community events, lectures by doctors and exclusive sponsorship's. •Overcame an account’s significant objections to sell a radio-based brand strategy and targeted marketing campaign. Fusion Academy had previously never used radio advertising. Developed the marketing campaign that incorporated success stories to increase relevance with parents. •Designed and sold a campaign of broadcast, events and promotions to launch the opening of new Advanced Radiology Associate locations. •Crafted and sold an innovative marketing strategy to a Nissan dealership that incorporated digital, on-air, online content as well as a co-promotion with Habitat for Humanity. •Strategically added value to client’s campaigns by planning and executing high profile events and a career fair. Identified engaging speakers and entertainment. Coordinated promotional efforts and motivated the advertising sales team to solicit sponsors.

1751 Hanshaw Road Ithaca Ny

Comprised of nine radio stations that are leaders in the Finger Lakes market.Senior Account Executive, Advertising and Marketing CommunicationLed the marketing communications and advertising strategy for local, regional and national accounts including McDonald’s, NY State Lottery and Kinney Drugs. •Developed 10-12 service line marketing campaigns annually to highlight the breadth of a hospital’s services. Designed and facilitated the production of video, audio, web content, photos and brochures to align with the campaign. Developed budgets and clarified the target market. •Grew station revenue by encouraging an internal culture of sales prospecting and identifying opportunities to add value versus competitors. •Successfully positioned the station against TV, outdoor, digital, direct mail, social media and print vendors to win new business. •Secured corporate sponsorship revenue and led a community outreach initiative to promote a 9-station collaboration behind the Women’s Expo – 20 Outstanding Women You Should Know.

Abroad Study Program, Philosophy And Russian History

Bachelor'S Degree, Public Relations/ Marketing And Advertising, Minor: Philosophy Of Moral And Ethics