- Manage the day-to-day maintenance of all social media handles for Triumph NIL- Work daily in conjunction with Virginia Tech Football’s social media team to schedule, post, and collaborate on content - Collaborate with sponsors and Virginia Tech athletes to market their brand deals- Track growth of followers and overall engagement for Triumph NIL's social media handles and highly-followed Virginia Tech athletes- Build out social media calendars and schedules weekly and for football game days- Host and producer of "Inside the Program", a weekly interview segment with Virginia Tech Head Football Coach Brent Pry- Prepare and conduct interviews with football, men's basketball, and women's basketball athletes at Virginia Tech

- Interview Virginia Tech athletes and coaches to use as creative content on social platforms- Produce and edit short-form and long-form videos using Adobe Premiere - Assist in the maintenance of social media handles

- Participate in monthly meetings to ideate creative content ideas for Virginia Tech Softball- Conduct interviews and segments with Virginia Tech softball athletes to share on the team’s social media platforms- Assist in the set up and breakdown of "Tech Talk Live!", the weekly live show segment presented by the Virginia Tech Sports Network

- Share relevant reports and stories on live and digital television broadcasts- Interview athletes and coaches during halftime and post-game- Serve as a broadcast analyst for select lacrosse games in the region- Participate in video conference calls with coaches prior to games in order to ask questions and execute proper preparation

Entertain and engage the Virginia Tech fanbase by hosting planned game segments, presenting sponsors, and assisting in the overall enjoyment of fan experience at select Virginia Tech Athletics events

- Executed the social media strategy of the Hokie Sports social media handles by posting content daily to all platforms- Assisted in the creation of content and copy- Tracked the trends, statistics, and overall performance of posts on various platforms through generated reports- Assisted in the creation of promotional emails for email subscribers of Virginia Tech Athletics

- Conduct interviews and segments with Virginia Tech softball athletes to share on their social media platforms- Assist in the set up and breakdown of "Tech Talk Live!", the weekly live show segment presented by the Virginia Tech Sports Network

- Developed content and built systems to promote the brand of Team Carolina Lacrosse, an elite boys club lacrosse team based in North Carolina- Created and managed the social media calendar - Captured pictures and video on-site at various tournaments in the region- Created strategic and creative ways to attract new customers, retain current members, and build engagement with the lacrosse community and beyond

- Sold membership packages and upgrades to new leads and existing members- Assisted in social media through the studio's Instagram page- Reached out to leads through phone, email, and text to sign them up for classes and memberships- Checked-in members and assisted with issues in their accounts- Helped maintain the upkeep and cleanliness of the studio