Brought in to lead product development for expanded assortment. Successfully launched four new SKUs on schedule, while building product roadmap for next five years. Scope expanded to leading marketing team, driving event strategy, strategic partnerships, and all social campaigns. - Launched 4 Candle SKUs on time: drove all packaging concepting, manufacturing, and 3PL for first new product in 2+ years. - Developed Product Roadmap for Expansion: sourced manufacturing partners for extended product lines and built 5 Year Product Roadmap to lead company into whole home expansion.- Led Marketing Team: role expanded to include overseeing Y&D marketing and partnerships team, driving strategy for event activations, pop up retail experiences, influencer partnerships, and new business partnerships. - Creative & Brand: planned and led two important photo shoots, for holiday brand campaign, and new product launch. Concepted, location scouted, and styled shoots.

Promoted to Senior Product Developer position after start as a buyer, then product developer. Trained and oversaw team in all phases of the private label process, from concept through to launch and performance monitoring. Partnered with design team on product scope, conducting ROI analysis to determine potential. Led team through flavor sampling, design rounds, quotes, packaging production and sampling, cost negotiations, photoshoots, store communication, and introduction of items. Drove efficiency and adherence to schedule throughout each step to achieve goals.Following launch, ensured product condition, placement, vendor support, and monitoring. Analyzed each week’s sales figures against yearly goals and consulted with buyers and planners to determine success. Planned yearly seasonal sets—for 2018, developed assortment and worked on fulfillment. Partnered with operations on visual merchandising plans. Negotiated costs and managed inventory for supplies. Met regularly with cross-functional teams, including buyers and planners.

Develop and implement new brand identity through all media outlets, including in- store, print, web, and social media. Manage all marketing efforts and act as liaison with PR firm to coordinate features on the Food Network and in publications such as San Francisco Magazine, San Francisco Chronicle, C California Style, and Travel + Leisure. Responsible for sourcing and purchasing over 200 specialty, houseware and grocery items for both Oakville Grocery locations. Oversee the analytical and merchandising aspects of the grocery such as budgeting, forecasting, upholding product quality, managing inventory, and negotiating buying opportunities to maximize sales and margins. Collaborate with IT team to redesign website and develop e-commerce site to increase national brand reach and overall sales.

Enhanced hospitality program to increase exclusivity and quality.Coordinated special events, led daily private tours of winery and seated tastings, processed orders, and created marketing materials to increase brand recognition.Developed brand image through re-designing packaging, label and website. Managed consumer direct wine program and biannual wine releases.

Helped manage 10 custom websites and printed materials for 25 art galleries, hotels, and wineries.Edited images for websites, photographed images, updated websites, and met with clients.