Tule was acquired by CropX in December 2022.Helped manage post-merger integration.Simultaneously deployed communications for both Tule and CropX North America.Managed the product marketing of Actual ET sensor launch.Focused on sales enablement, creating content tailored to the CropX business in North America, including emails, digital advertising, organic social media, printed materials, and videos.

Built a one-person marketing department for an Ag Tech company from scratch, collaborating with executive and sales teams to establish strategies that supported annual goal achievement.Led successful demand generation programs, resulting in increased email open rates by 83% and click-through rates by 82% in 2022.Oversaw the development and introduction of the new tule.ag website and built a YouTube channel with over 5,000 views in 2022 for self-led learning.Decreased website bounce rate by 37% and grew LinkedIn followers by 181% since January 2021, improving brand engagement by 42% and generating 36% more inbound marketing impressions in 2022 compared to 2021.

Reported to the National Marketing Leader for a global B2B2C ag chemical manufacturer, leading annual regional marketing campaigns and managing cross-functional teams.Created campaign pitches to earn engagement from senior staff and sales team, supported sales team through internal communication and training materials, and created content for external digital communication and advertising.Planned and facilitated internal and external meetings and events, managed agencies on select initiatives, and expanded brand management to 2 geographical regions in 2015.Launched first formal social media strategy in 2020, drove the execution of 3 new product introductions since 2017, and exceeded 2019 lead generation goal by 100%.Completed US's first 2 strictly digital campaigns in 2019, increased regional web traffic by 149% YoY in 2019, and pivoted with a successful COVID campaign resulting in a 95% monthly web traffic increase YoY.

Reported to Director of Industry Services of federal marketing order. Generated buy-in & nurtured industry relationships through events & communications.• Determined topics & wrote articles for “The Handle” and “CA Almonds Outlook”• Facilitated grower meetings for the California Almond Sustainability Program• Managed inaugural Almond Sustainability Report, working with senior staff• Assisted in planning and management of the annual Almond Conference• Managed the Almond Leadership Program, working with senior staff• Regularly presented activity objectives & outcomes to various Committees

Reported to Area Sales Manager for world’s largest family-owned winery. • Serviced territory of grocery and drug stores in Central Valley of CA• Worked as a consultative sales representative with account’s decision maker• Overcame objections in sales presentations

• Responsible for experimental blocks from Sonoma to Arvin, CA• Took physiology measurements in experimental blocks• Created Excel output to show trends based on physiological measurements and harvest data• Acted as team lead during some group work days