Kendall Duke Email & Phone Number

Orlando, Florida, Us

●Acted as Interim VP of CRM for over 12 months while leading team in over $60M in email channel revenue, increasing revenue from PY by 35%, sending over 1.5B promotional emails across 12 unique brands to a customer base of 13M●Train, lead, and motivate team of 11 email marketing professionals to plan, build, and send over 200 emails a month for 12 unique brands to promote park events, sales, customer lifecycle milestones, transactional messages, and more.●Work with BI, IT, and Marketing leadership to scope, build, and drive marketing initiatives to support CRM and customer data enhancement. Partner to develop a CRM roadmap. Work with IT teams to implement new data connections to support enhanced customer profiles. Collaborate with BI team to build reportable KPIs on audience groups to guide customer planning initiatives.●Partner with park marketing teams and creative services team to create consistency in the consumer experience in email channels including approach, tone, and content strategy. Develop strategic plans for park marketing campaigns grounded in campaign learnings, test program results, and analysis of database information●Directed the launch of communication for 12 new major attractions announcements and spearheaded a complex, hyper-targeted email campaign using intricate customer data to significantly increase revenue and visitation to the park in Q4.●Led, implemented and managed migration from Cheetah Mail to Salesforce Marketing Cloud. Created and maintained all email templates using consistent CSS and HTML for each brand working directly with Brand Creative leadership. Developed and coded all interchangeable content blocks to be used across all campaigns and brands.●Facilitated the adoption of Wrike Project Management software and developed all blueprints, defined and refined processes and created detailed request forms to deliver consistent, effective, and efficient planning and execution.

Orlando, Florida, Us

● Perform day-to-day email marketing activities including, end-to-end execution of email communications, building and coding email campaigns, database selection, scheduling, testing and deployment of one-time, recurring, triggered and dynamic content-driven campaigns through ESP platform● Troubleshoot technical issues related to HTML templates, template responsiveness, list segmentation, email opt-outs and other aspects of email execution● Provide insights, trends, and best practices to drive email performance. Execute A/B tests in ESP platform and review data insights to decipher best practices for audience segments and channel overall● Own routing and traffic of email creative for leadership approval● Pull email performance reports, analyze past and current email campaign performance, and propose ways to increase engagement and loyalty, identify trends and provide strategic recommendations through analytical learnings

Mclean, Va, Us

● Provide day-to-day execution, management and campaign strategy for a large global enterprise client’s email campaigns● Extensive experience creating highly sophisticated, personalized email campaigns utilizing SFMC AMPscript language toprovide dynamic, customer relevant content through direct data driven decisions and segmentation● Reformat, build, test, troubleshoot, and send emails using HTML/CSS- approx. 100 emails per month● Provide and implement recommendations for testing, design, creative, content, data quality improvements andutilization, automation and email marketing best practices● Design and manage ongoing tests to optimize clients' marketing investment using analytics to identify trends andprovide strategic recommendations● Track and analyze ongoing campaigns and apply learning of recommendations for future programs

Washington, Dc, Us

Provide programmatic assistance for an integrated direct mail and digital giving program that raises revenue through cost-effective new donor acquisition strategies, appeals, renewals and other campaigns that will attract, cultivate, retain and upgrade donors in support of overall Annual Giving engagement and revenue goalsCoordinate and maintain all aspects of ongoing campaigns and projects, working directly with strategic partners, managers and VPs to adhere to strict production schedule deadlines by consolidating and editing staff comments on copy and design for review, helping to traffic all materials and securing approvals as directed

Orlando, Florida, Us

• Responsible for daily operations of shops, manage 20+ team members, sales and visual displays, loss prevention, scheduling and resolution of guest and staff conflicts, provide World Class Service to thousands of guests daily, manage controllable expenses, ensure safety, provide training and discipline to team members, maintain highest level of team member satisfaction, communicate daily with upper management and team members to improve productivity, attend company leadership development courses

Newport News, Virginia, Us

-Support all business groups in targeting sales to existing customers as well as cultivating those long-term relationships-Execute email strategy of segmented campaigns to small, targeted audiences to maintain relevancy and increase open and click-through rates-Build emails using Adobe Dreamweaver through HTML coding then transfer to Email Service Provider (IBM Watson Campaign Automation) to send to customers

Newport News, Va, Us

Promote omnichannel growth through increased presence for our 170 multifamily properties on the East Coast with a primary focus on Google, Facebook and Yelp. Promote proactive stewardship of online location data by local managers, including the monitoring and responding to of online location reviews.Define optimization opportunities for local web pages.