Lead sales efforts to increase overall company revenue and margin dollars. Managed basic bedding licensing relationships. Created customized sales and marketing materials. Attended customer meetings to give the sales pitch. Created and implemented brand and product strategies for the basic bedding line. • Championed rep team to bring new customers into the company • Secured licensing deals with NFL for furniture protectors and Panama Jack and Waterford for basic bedding lines• Managed 10 external sales reps

Championed the Merchandising and Creative Design teams to grow the overall business and exceed sales goals. Responsible for strategic planning, new business development, licensing, branding, pricing, competitive analysis, sales presentations, product assortment, budgets and team development.Selected Contributions:• Responsible for revenue and margin in the over the counter fabric and craft business• Managed and directed a team of 22• Extensive training and development with the merchandising staff

Formulate and execute product development strategy and marketing efforts for all accounts such as Walmart, Target, Kmart, BBB, JCPenney, and Kohls. Maintain ongoing in-line programs. Develop and create an open line to offer to smaller accounts. Create relationships with new vendors to broaden product assortment beyond the current scope of PFI. Provide the sales team with resources to secure new business including presentations, samples and product pitches to customers. Manage licensee relationship with Serta. Facilitate communications between planning, distribution center, sales and management to ensure on time delivery of goods. Extensive competitive research to determine strategic plans by retailer. Responsible for cost strategy.Selected Contributions:• Account Executive for Walmart, Sam’s Clubs, and Home Shopping Network• Responsible for $60M annual business of pillows, mattress pads and warming• Secured business with specialty retailers Brookstone, Select Comfort and Sharper Image• Differentiate product lines between online retailers to eliminate direct competition• Create relationships with new retailers • Strategically price goods to fit on the retail floor in a way that financially benefits everyone involved, consumer included

Develop, create and buy all uniform, apparel, and accessories for BSA’s 160 Scout Shops across the country. Create promotions and plans to reduce excess inventory and to kick start slow movers. Communicate all new product launches and changes to the Boy Scout community. Create layouts for in-store merchandising to best display apparel and accessories.

Define strategy for and develop, execute, and manage comprehensive merchandising plan. Communicate with customers, management, internal departments, and vendors to coordinate overall merchandising effort in accordance with corporate goals. Negotiate finished product pricing with vendors to hit FOB targets that meet internal and retailer goals. Strategically price products to be competitive in the marketplace. Manage new product rollouts to ensure on time and on quality delivery for the retailer.

Coordinated strategic line planning to reach internal sales targets and customer mark up goals. Managed development of new products from concept to shipment. Responsible for managing the team in calendar adherence and work flow priorities. Accountable for final fitting of products. Extensive cost negotiating for raw materials and finished product. Constant awareness of industry and retailer trends by benchmarking competitive product and pricing, and working with key trend services in teh industry to help determine the strategic direction for Vanity Fair Brand.