Media Analyst & Strategist
• Selected for competitive cohort to develop and pitch media plans, marketing campaigns, and brand strategies for top companies such as Nike and REI; developed and pitched strategic presentation decks to strengthen brand positioning• Budgeted $500,000 to create a comprehensive, seasonal SEO campaign, incorporating a 3-part flighting strategy, 4 consumer touchpoints, & 2 target demographics; conducted SWOT analyses to understand the market & brand’s strengths/weaknesses• Utilized market research, data analytics, media planning, media budgeting, competitor analysis, and creative brand insights to deliver a client presentation for Nike; analyzed different digital channels for campaign execution