Director Of Marketing
Indianapolis, Indiana, United States
• Managed seven peers for Design, Content, Social Media, Analytics, Photo & Video, Merchandise, and Podcast coordination• Upheld brand guidelines to create all fellowship-wide marketing materials, including recruitment and event signage, presentations, informational documents, and social media content• Wrote and published monthly blog content for Orr Fellowship's News & Updates page and coordinated Sprint to refresh existing blog content prior to launch of new Orr Fellowship website• Continually created and shared content for Instagram and LinkedIn platforms, aligned with Orr Fellowship messaging pillars: Community, Development, and Impact• Launched five month digital ad campaign to build brand awareness and target prospective candidates with recruitment messaging• Documented all fellowship-wide events via photo and video for social media, website, and recruitment content• Curated selection of Orr Fellowship merchandise for launch of pop-up store, finalist and partner company representative gifts for Finalist Day, and annual fellow gift• Initiated rebrand and relaunch of Orr Fellowship's College to Corporate podcast• Developed and executed recruitment marketing strategy, resulting in 40% increase in applicants from 2022• Oversaw 2024 TechPoint Mira Award nomination and PR launch for Evansville Region chapter announcement