• Worked on client accounts in tourism and hospitality industries (Visit Nebraska, Visit Albuquerque, Visit Bardstown, The Ritz-Carlton Lake Tahoe, Park Hyatt Beaver Creek) • Developed an understanding of pitching cycles and media landscapes through creating long-lead pitch angles from editorial calendar listings, tracking coverage in Cision, sending hit announcements to clients• Gained media relations experience by drafting pitches for national publications (Forbes, Condé Nast, Outside Magazine, Reader’s Digest), developing itineraries for journalists, building targeted media lists in Muck Rack for national and regional publications• Supported influencer campaigns through vetting, benchmarking and evaluating inbound partnership requests using CreatorIQ• Designed slides for new business presentations, client calls and internal meetings

• Created informational graphics for CU's PRSSA social media channels that aligned with the chapter's branding and long-term goals

• Attended biweekly meetings interacting with PR professionals across various industries

• Applied my understanding of public relations to create a press release, secure media coverage for the TEDxCU event and communicate with stakeholders • Managed an Instagram takeover of the official @cuboulder and @tedxcu accounts

• Improved leadership skills by supervising more than 200 volunteers, receiving feedback, recruiting members and implementing program changes• Managed program communications by sending weekly e-newsletters, updating social media platforms and designing marketing materials• Organized and handled the budget for 50 events for students

• Applied event planning skills by integrating research, communication and promotional methods for the organization’s Winter Market, which helped boost event attendance by 10% compared to last year’s event, equivalent to 1,000 people• Built on the creative direction and prior strategies of the nonprofit’s Take 5 campaign to connect with target audiences and increase engagement at the event

• Increased sales and customer engagement by doing creative work for the brand, including building displays, painting signs and taking photos for the company’s digital platforms• Improved my productivity and teamworking skills by collaborating with coworkers to successfully manage all aspects of the market, including operating the register, assisting customers and problem-solving

• Strengthened my customer service skills by communicating with shoppers, answering questions and recommending products and services based on customer needs

• Wrote articles for a campus magazine as a culmination of pitching story ideas, researching, conducting interviews and editing in AP Style • Captured images for publication in print and online