Kendall Murphy Email & Phone Number

New York, New York, United States

New York, New York, United States

• Designed the Go-To-Market Blueprint and operational plan, inclusive of a technology roadmap, for the US Patient Experience capabilities
• Implemented the US Marketing & Medical model transformation, including activating omnichannel strategy and Agile content creation and delivery

New York, New York, United States

• Defined the initial vision and value proposition of Pfizer’s future HCP engagement experience, which resulted in leadership sponsoring the global pilots
• Led the IM pilot; worked cross-functionally to create enabling resources and direct feedback loops to learn from and improve the experience of 100 Reps and 10 Managers in new roles, which drove execution pivots
• Represented IM to the Global PMO, which fostered the sharing of pilot evolution and optimization opportunities
• Drove field strategy and enablement for IM’s partnership brands; brought data-driven insights and actionable recommendations to I&I, Oncology, and Rare Disease marketing and sales leads, which aligned focus on change.
• Provided IM’s Regional President with forecasting models, scenario planning, and evolving virtual engagement trends for an external co-promote brand, which facilitated contract negotiations

New York, NY

• Manager, Applied Innovation, Healthcare
• Designed a payer’s 1- and 3-year roadmap of designing, building, and deploying clinical products for patient cohorts; delivered the MVP designs of 2 clinical products, specifying needed features, enabling capabilities.
• Developed 5 wellness concepts to address 5 unmet corporate credit card customer needs, visualized in 5 prototypes with 5 plans to market in 5 weeks; yielded the development of wellness-themed hotel care packages.
• Ran a hackathon for 150+ cross-functional leaders of a payer organization to ideate propositions for potential new clinical products Manager, Applied Innovation, Financial Services
• Conducted customer research across ASEAN and designed a FinTech Research Platform offering reliable and transparent FinTech data and discovery, evaluation, workflow management, and regulatory tools for investment and.
• Prototyped an AI-driven insights engine, online community, and multi-sided marketplace platform to help small business owners grow and scale

New York, New York, United States

New York, NY

• Senior Consultant, Life Sciences
• Created an engagement model “playbook” and sized the opportunity for Key Account Managers to engage with emerging prescribers, such as Contract Management Group emergency medicine physicians and Free-Standing Emergency.
• Designed the workflow and compliant screens for a mobile application for facilitating shared decision making between physicians and patients
• Developed a value proposition and engagement strategy for persuading insurers to include a new HealthTech innovation in formularies
• Identified and prioritized growth opportunities for a cancer drug and evaluated the potential of each opportunity, including market repositioning, sales account re-targeting, indication expansion, and delivery method.
• Built a commercialization and digital customer engagement strategy for the launch of a new epilepsy treatment in Europe, along with a market scan of the latest HealthTech applications for the potential future state.

New York, NY

• Representative project work includes the following:
• Negotiated contracts for and managed a supply chain business and IT transformation project for an Aerospace & Defense corporation
• Built business cases for cost reduction, new business capture, and organizational redesign opportunities
• Managed 7 work streams across more than 30 countries on a global Oracle Finance system implementation; led configuration, testing, and training for Fixed Assets and General Ledger modules
• Developed data architecture and integration strategies by analyzing business intelligence reports

New York, NY

Representative project work includes the following:Consulting, Technology, and Outsourcing - Program Management- Supported managing 7 work streams across more than 30 countries on a global Oracle Finance system upgrade project- Configured, tested, resolved defects, and supported instance cutovers for the Fixed Assets, General Ledger and Accounts Payable.

New York, NY

- Assessed new business opportunities by sizing the markets of different industries and geographic regions, evaluating growth and profitability metrics, and prioritizing the competitive landscapes to pursue based on strategic fit with TR products and services- Produced a bi-monthly accountability and progress report for the President of Financial & Risk on.

Medellín, Colombia

- Filmed, edited, produced, and presented 3 bilingual (Spanish-English) documentary films by partnering with Medellín Solidaria, a government services program, to reach, interview, and record the oral histories of displaced guerilla warfare refugee families and to improve Colombia’s image globally

- Promoted Proctor & Gamble brands through monthly online social media advertising campaigns and 3 interactive events- Distributed hundreds of product samples to increase trial, brand awareness, and purchasing decision-making and drove thousands of clicks to the ReadyU website

Bachelor Of Arts (Ba), Sociology, History, Markets And Management Studies

Activities and Societies: Duke Association for Business Oriented Women, Duke University Union Marketing, Duke Women's Club Lacrosse.

Education record