Kendall Murphy Email & Phone Number

New York, New York, United States

New York, New York, United States

• Designed the Go-To-Market Blueprint and operational plan, inclusive of a technology roadmap, for the US Patient Experience capabilities• Implemented the US Marketing & Medical model transformation, including activating omnichannel strategy and Agile content creation and delivery

New York, New York, United States

• Defined the initial vision and value proposition of Pfizer’s future HCP engagement experience, which resulted in leadership sponsoring the global pilots• Led the IM pilot; worked cross-functionally to create enabling resources and direct feedback loops to learn from and improve the experience of 100 Reps and 10 Managers in new roles, which drove execution pivots• Represented IM to the Global PMO, which fostered the sharing of pilot evolution and optimization opportunities• Drove field strategy and enablement for IM’s partnership brands; brought data-driven insights and actionable recommendations to I&I, Oncology, and Rare Disease marketing and sales leads, which aligned focus on change impact• Provided IM’s Regional President with forecasting models, scenario planning, and evolving virtual engagement trends for an external co-promote brand, which facilitated contract negotiations

New York, Ny

Manager, Applied Innovation, Healthcare • Designed a payer’s 1- and 3-year roadmap of designing, building, and deploying clinical products for patient cohorts; delivered the MVP designs of 2 clinical products, specifying needed features, enabling capabilities, delivery channels, stakeholder activation, and benefit case• Developed 5 wellness concepts to address 5 unmet corporate credit card customer needs, visualized in 5 prototypes with 5 plans to market in 5 weeks; yielded the development of wellness-themed hotel care packages, airport lounges, mobile apps, and new supplemental benefit packages• Ran a hackathon for 150+ cross-functional leaders of a payer organization to ideate propositions for potential new clinical products Manager, Applied Innovation, Financial Services• Conducted customer research across ASEAN and designed a FinTech Research Platform offering reliable and transparent FinTech data and discovery, evaluation, workflow management, and regulatory tools for investment and bank partnership decision-making; MVP is being built• Prototyped an AI-driven insights engine, online community, and multi-sided marketplace platform to help small business owners grow and scale• Crafted 3 unique rewards models for driving bank client engagement and long-term loyalty and brought each to life via web and mobile tools• Led an exploratory assessment of a new market entry opportunity for a cybersecurity business to protect insurance sales agents using mobile technologies; advised on the needed configuration of products, services, and incentives to drive adoption and change behavior; pilot is live• Developed the personas, customer journeys, prototypes, and marketing messaging for a bill pay experience powered by RTP; pilots are live• Ran customer research and iteratively prototyped an alternative data marketplace to serve hedge funds and data scientists; MVP is being built

New York, New York, United States

New York, Ny

Senior Consultant, Life Sciences• Created an engagement model “playbook” and sized the opportunity for Key Account Managers to engage with emerging prescribers, such as Contract Management Group emergency medicine physicians and Free-Standing Emergency Department and Urgent Care physicians • Designed the workflow and compliant screens for a mobile application for facilitating shared decision making between physicians and patients• Developed a value proposition and engagement strategy for persuading insurers to include a new HealthTech innovation in formularies• Identified and prioritized growth opportunities for a cancer drug and evaluated the potential of each opportunity, including market repositioning, sales account re-targeting, indication expansion, and delivery method innovation• Built a commercialization and digital customer engagement strategy for the launch of a new epilepsy treatment in Europe, along with a market scan of the latest HealthTech applications for the potential future state operating model • Piloted an innovation solution offering to teach clients how to run innovation challenges, scale initiatives from ideation to incubation to implementation with ROI trackingBusiness and Technology Innovation (BTI)• Built an Agile Program Management Organization for governing post-merger optimization projects for America’s largest flour milling company; led a team of 11 for 6 months to implement a sustainable innovation approach, from ideation to prioritization to project delivery• Conducted Agile sprints to identify operating model and IT enhancement opportunities and developed change management training content for a regional retailer• Led undergraduate and MBA recruiting, office community, diversity & inclusion initiatives (including installing a nursing room), learning & development trainings, and the national roll out of the Microsoft O365 suite

New York, Ny

Representative project work includes the following:• Negotiated contracts for and managed a supply chain business and IT transformation project for an Aerospace & Defense corporation • Built business cases for cost reduction, new business capture, and organizational redesign opportunities• Managed 7 work streams across more than 30 countries on a global Oracle Finance system implementation; led configuration, testing, and training for Fixed Assets and General Ledger modules• Developed data architecture and integration strategies by analyzing business intelligence reports

New York, Ny

Representative project work includes the following:Consulting, Technology, and Outsourcing - Program Management- Supported managing 7 work streams across more than 30 countries on a global Oracle Finance system upgrade project- Configured, tested, resolved defects, and supported instance cutovers for the Fixed Assets, General Ledger and Accounts Payable modules- Created testing and training materials (use cases, test scripts, trackers, and instructional process flow guides) to deliver end user trainingRetail – Program Management and Business Optimization- Developed a data integration strategy and analyzed business intelligence reports to design streamlined supply chain and finance processes

New York, Ny

- Assessed new business opportunities by sizing the markets of different industries and geographic regions, evaluating growth and profitability metrics, and prioritizing the competitive landscapes to pursue based on strategic fit with TR products and services- Produced a bi-monthly accountability and progress report for the President of Financial & Risk on the status of projects across 25 business units and an in-depth competitor analysis report for a Senior Leadership Team of 20 associates and vice presidents

Medellín, Colombia

- Filmed, edited, produced, and presented 3 bilingual (Spanish-English) documentary films by partnering with Medellín Solidaria, a government services program, to reach, interview, and record the oral histories of displaced guerilla warfare refugee families and to improve Colombia’s image globally

- Promoted Proctor & Gamble brands through monthly online social media advertising campaigns and 3 interactive events- Distributed hundreds of product samples to increase trial, brand awareness, and purchasing decision-making and drove thousands of clicks to the ReadyU website

Bachelor Of Arts (Ba), Sociology, History, Markets And Management Studies

Activities and Societies: Duke Association for Business Oriented Women, Duke University Union Marketing, Duke Women's Club Lacrosse.

Education record