Kendall R. Email & Phone Number

Greater Salt Lake City Area

- Creative Director of Utah Women's Basketball social media content, utahwomenshoops.com and recruiting material- Raised overall game attendance 337%:-Inherited program averaging 654 in 2014-2015, increased to 3,030 in 2018-19-Organically increased Facebook 263% (1,104 to 4,017) * Instagram 268% (1,324 to 4,886) * Twitter: 222% (1,209 to 3,904) - Created “Future Scholars Field Trip Day”: an annual field trip providing Greater Salt Lake Elementary Schools with the opportunity to expose students to a University campus and attend Utah Women’s Basketball home opener (2016: 2,032 students * 2017: 2,760 students * 2018: 3,238 students )- Created “Fall Skills Clinic”: an annual free basketball clinic open to the Greater Salt Lake Community to connect local youth and families to the team and promote season and single-game ticket sales (2015: 59 attendees * 2018: 176 attendees) - Increased Crimson Craze membership by 91% ( 2015-16: 23 * 2018-19: 44 )-Expanded single-game group attendance by 610% through extensive community outreach efforts, creation of “Team of the Game” and Ball-Girl Program - Oversaw season ticket sales increase of 606% (2015-16: 172 * 2018-19: 1,216)-Women’s Basketball Ambassador for the Pac-12 Global Initiative 2016, 2017, 2018 -Created and taught curriculum for a three-month basketball immersion program in partnership with the Federation of University Sport in China for 25 Chinese coaches. Administered 3-day orientation for 100 basketball coaches in Guangzhou, China for two summers

Melbourne, Australia

-Competed in 18 games in the BigV conference representing Melbourne, Australia-Coached an Under14 girls club basketball team with practices running three times a week, and competitive games once a week-Personally led five youth shooting and ball-handling clinics with 15-45 campers attending each session -Camp Counselor at 10 youth basketball camps with over 100 campers-Assisted practices with the local Special Olympic basketball team on bi-monthly basis-Attended community outreach functions with local banks, elementary schools and NPO's.

Irvine, California

•Support Sales during RFP stage to fulfill inquiries regarding available inventory and targeting •Maintain internal reporting system user setups and permissions•Maintain Tableau reporting by downloading reports, fixing queries, make visualization optimizations, and republishing existing reports•Assist Campaign Managers and Product with behavior creation and setup •Compile data, format, and present Post Campaign reports for Campaign Managers and Sales•Assist Sales and Advance Media Strategy teams with Television & Digital media insights•Data mine, query, and build powerful business insights utilizing SQL, Netezza, Excel, and Tableau•Compile data and analysis from 3rd party vendors including comScore and Nielsen •Ad hoc analysis

Irvine, Ca

•Compare client numbers to Specific Media’s numbers, checking for discrepancies. •Create manipulated data reports for Campaign Managers.•Communicate with Campaign Managers on daily basis about trending discrepancies and behavior to ensure proper pacing and meet campaign delivery goals. •Maintain an organized pipeline to manage adjustments of over 100 running campaigns daily.•Provide screen shots of live creatives to Account Managers to present to potential and current clients.

Osnabrück Area, Germany

•Competed in 22 games in the first division of the Damen Basketball League (DBBL)•Attended fan meet-n-greets on a monthly basis and team autograph events after home games.•Coached three elementary school co-ed basketball teams on weekly basis in participation with the organization’s community outreach initiative. •Attended sponsor luncheons and dinners. •Appeared on bi-monthly Osnabruck Sports News Wrap-Up as well as guest DJ’ed Osnabruck 105.1’s morning radio show.

Stockton, California Area

•Created informational marketing brochure and business flyers to sell company’s services. •Edited photos via Adobe Photoshop and wrote blurbs for client portfolios.•Maintained relationships with previous clients through follow-ups and testimonial retrievals to ensure positive experience. •Updated website with new pages through WordPress html platform and implemented graphic visuals to provide a more engaging experience for browsers.•Assisted Project Manager with administrative tasks, overseeing project proposals, and ensuring client satisfaction from start to finish of a project.

Stockton, California Area

•Helped President facilitate and create itinerary for weekly member meetings. -Generated and updated brackets on a bi-weekly basis for annual Power Cup Competition between all 16 varsity teams. •Served as community commissioner for ‘Read to Win’ Program; scheduled monthly time and dates, in accordance with Stockton elementary schools, for teams to participate in. •Assisted in fundraising for annual Big-West Coin Drive by distributing flyers and donation barrels around campus to help Pacific win the title for the third-consecutive year with $3485.24 to donate to St.Joseph’s Breast Cancer Research.

-Assisted in creating entire marketing plan, for a non-profit, international organization headquartered in Namibia, Africa to distribute and promote new product in France. -Researched foreign competitors, price conversions, demographics and psychographics of target audience to develop SWOT analysis, GOSTM, Budget Analysis, Competitor Analysis, and strategic product implementation strategy. -Delegated tasks and deadlines to team members, maintained communications with CCF representative, and created a powerpoint to present the team's recommended market entry strategy.

-Participated in discussion and strategy of developing projects to build community awareness. -Assisted in event planning for first-ever community brunch fundraiser by creating invitations, calling, emailing, and meeting with members of city council to publicize event, the event raised over $3000. -Created informational, volunteer, and donation brochures to further community outreach. -Prepared minutes for the CEO as the corresponding secretary at bi-monthly board of director meetings.

Brea, Ca

Coached a team of 17 girls consisting of practices 5 times a week, night games 2 times a week, and participation in multiple tournaments throughout the summer. Assisted the girls with personal player development, an understanding of teamwork, and communication skills that allowed them to have a successful summer season.

Master Of Business Administration - Mba, Marketing/Marketing Management, General, Year 1

B.A. Degree, Business Adiminstration; Marketing

Activities and Societies: Women's Basketball Team, Pacific Student-Athletic Council, Eberhart School of Business Student Association.