Research and present influencers, athletes, and celebrities for strategic partnerships, endorsement deals, and branding opportunitiesWork with talent helping them develop their ideas and serve as their main point of contact throughout the creative process

Work with Triller team to establish product needs for global marketing and promotional use, as well as assist with any retail opportunities

Initiated and led meetings with fashion industry professionals in New York and Los Angeles to develop a fast fashion concept for students that is affordable and fills a niche missing in the marketLaunched my own clothing line in September 2013 after recognizing the need for updated school uniform options for girls that were lacking at retailHosted biannual trunk shows for high school students in Milwaukee

Collected and analyzed campaign metrics for email marketing, affiliates, influencers, and editorial stories via Google AnalyticsCompiled competitor research for both e-commerce and wholesale business developmentScouted locations for and assisted during events for Collection, as well as The Zoe Report and Box of Style Assisted with editorial photo shoots in house

Assisted event managers throughout the brainstorming and planning processes for events at the 59th Street storePitched ideas for new events in biweekly meetings Conceptualized a private label to advance one of the company’s strategic initiatives and presented to the Executive Committee

Conducted social media research and compiled information into PowerPoint presentations and look books for celebrity clients

Tracked metrics for all social media accounts, including Instagram, Facebook, and TwitterCurated content for the company’s owned and operated channels, including Instagram and Facebook Assisted with production of Facebook Live sessions, both on and off camera

Read scripts and screened films for potential acquisition Wrote 2-3 pages of coverage for each script or film and provided feedback as to which ones the company should turn away or consider