Wild Captives is an outdoor lifestyle brand inspired by the art of archery. We create premium gear and experiences for urban adventurers, empowering everyone to fearlessly discover new hands-on skills and embrace a world of wonder.🔹 Doing everything and anything needed to make this dream come true. :)

Entrepreneur-in-Residence | Startup Accelerator at UCLA, Anderson🔹 Provides guidance, mentorship, and strategic support to emerging entrepreneurs and early-stage startups in building targeted audiences and scaling their ventures.🔹 Delivers marketing presentations and one-on-ones with founders to enhance their current marketing plans.🔹 Helps recruit and select passionate founders for the cohorts🔹 Fosters a collaborative and supportive environment, nurturing the entrepreneurial spirit and empowering founders to unlock their full potential.🔹 Staying up-to-date with the latest trends, market insights, and emerging technologies, keeping startups in the accelerator at the forefront of storytelling innovation.🔹 Committed to driving the success and growth of the startup community at UCLA, contributing to the vibrant entrepreneurial ecosystem in Los Angeles and beyond.Let's connect and discuss how I can help you take your startup to the next level. Reach out to explore exciting opportunities in the UCLA startup ecosystem.

Content Strategy Expert | Empowering Creative Real Estate Projects + Startups with Compelling Storytelling and Rapid Growth🔹 Expert in crafting compelling content strategies, driving audience growth, and executing successful brand and product launches.🔹 Trusted advisor specializing in content strategy (aka good storytelling) for real estate projects and startups.🔹 Proven track record of helping businesses achieve rapid, authentic online growth.🔹 Empowers in-house teams to unlock their creative potential and align their content strategies with their target audience, resulting in increased engagement and brand recognition.🔹 Strategic partner dedicated to understanding the unique needs and vision of each startup, tailoring marketing solutions for maximum impact.🔹 Provides invaluable, personalized guidance and practical techniques to enhance content creation skills and deliver impactful results.🔹 Utilizes a data-driven approach to optimize marketing efforts and deliver measurable ROI.🔹 Known for fostering long-term relationships and recognized as a top consultant for startups, leveraging industry expertise to drive sustainable success.

Head of Marketing at Industry City | Focusing on Content, Audience Growth, and Experience Design.🔹 Led the launch + digital transformation of Industry City, a 6 million SF industrial campus with over 500 collaborating businesses.🔹 Created Industry City's digital presence, resulting in an engaged following of 100k on Instagram, with a 90% New York-based audience.🔹 Founded and curated The Collision Project (www.collisionproject.com), an open platform arts initiative, overseeing the production of 30+ cutting-edge immersive art installations across the IC campus.🔹 Developed and executed a comprehensive digital marketing strategy, ensuring brand consistency and engaging messaging across all channels.🔹 Successfully built and managed a team of creative professionals, fostering a collaborative and high-performing work environment.🔹 Developed and executed weekly/monthly email campaigns, reaching over 1 million active subscribers🔹 Activated the campus with creative events and programming, fostering a vibrant and collaborative environment.🔹 Designed and executed influencer campaigns to generate buzz and awareness around new initiatives at Industry City.🔹 Implemented targeted digital campaigns to drive new leads for leasing, optimizing conversion rates and increasing occupancy.🔹 Initiated and cultivated innovative brand partnerships, driving growth and expanding Industry City's reach.🔹 Produced and directed the IC video program, delivering compelling visual content that showcased the unique aspects of the campus and its community.🔹 Launched and architectured The Industry City App (internal social network), facilitating connections among entrepreneurs and fostering a supportive community.

Senior Digital Marketing Strategist l Driving Growth for Adaptive Reuse Industrial Projects 🔹 Oversaw digital marketing strategy for Jamestown, a leading investment and management company specializing in adaptive reuse industrial projects with over $11 billion of assets under management.🔹Guided and implemented strategic digital marketing initiatives for prominent Jamestown properties, including Industry City, Ponce City Market, I Chelsea Market, and others, driving brand awareness and maximizing online presence.🔹 Launched and grew the Jamestown corporate brand on digital platforms.🔹 Executed content strategy production and development.🔹 Played a key role in guiding the corporate rebrand initiative.

Marketing Director at Mana Contemporary | Launching + Driving Brand Growth for an Art Center🔹 Launched and conceptualized Mana Contemporary’s digital presence, a 2 million SF art center converted from a once abandoned tobacco factory.🔹Led the hiring and management of the Mana marketing team, expanding it from 1 to 10 employees.🔹 Developed original content for digital media platforms.🔹 Created and executed partnerships with renowned brands and art organizations.🔹 Crafted targeted campaigns and events for the NYC arts community.🔹 Created compelling narratives for Mana Contemporary’s exhibition and artists.🔹 Produced exhibition materials, including wall vinyl, press materials, and pamphlets, ensuring a cohesive and impactful presentation of art exhibitions.🔹 Expanded the brand presence to Chicago and Miami, establishing a strong footprint in these vibrant art scenes.

+Developed original stories + managed press relations, inquiries and features in NYtimes, TimeOut, WSJ, Vogue, + more.

VEIC is a leader in energy efficiency, renewable energy, and transportation efficiency for the public and private sectors.+Developed + executed programs for youth focusing on urban planning + energy efficiency.