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- Drives development of the “why, what, and when” of the vision and strategy, with the executive team, for the entire organization (Series B fintech scale-up)- Designs and runs strategic planning process at executive level; provide support and frameworks organization-wide for additional cycles and layers of planning- Drives decision-making for medium- and long-term impact and growth of the overall enterprise- Ensures enterprise strategy is clearly articulated across all layers of the organization- Leads a team of cross-functional experts and functions in Enterprise Marketing, Strategic Initiatives, People/HR, and Risk & Compliance- Helps launch high-impact initiatives in partnership with Strategic Initiatives and other appropriate teams; facilitates resource identification and allocation at inception and ensures smooth transition to operational teams- Works closely with CFO and other stakeholders to develop investment plan and ensure measurement of enterprise value and ROI on large-scale projects and initiatives- Anticipates and analyzes market trends and changes and appropriately adjusts strategy in responseIdentifies potential deals, partnerships, and opportunities that align with overall strategy- Acts as Chief of Staff for CEO to allocate resources, communicate with downlines, and lead project management and planning processes- Identifies risks to overall company strategy and large-scale initiatives at each stage; proactively offers mitigation solutions and/or articulates appropriate level of risk tolerance

- Oversees the development and execution of the organization's marketing and communication objectives- With executive leadership team (ELT), ensures marketing plan alignment to overall company strategy and growth trajectory- Drives overall topline growth for three business units (B2B, B2C, SaaS, and Service-led) through mix of demand/performance marketing and brand marketing- Builds processes, programs, and projects to implement and manage the overall marketing strategy for optional performance and results- Plans $2.5mm marketing budget and ensures alignment with overall organizational budget- Drives analysis of market trends and research to inform crossfunctional strategies, GTM plans, pricing, and campaigns

- Drove user and customer acquisition by developing, implementing, and managing the overall demand generation and brand marketing plan- Owned execution of its associated plan, including scope, target outcomes, key metrics and measures, and required inputs and resources to deliver, including $1.5mm marketing budget- Launched 5 new products across two different customer segments, resulting in revenue growth from <$1mm to >$15mm- Scaled team to 8 marketers- Built processes, programs, and projects to implement and manage the overall marketing strategy for optional performance and results

- Hired by CEO as first marketer in 15-person seed round start-up- Built marketing program from scratch, implementing bootstrapped demand generation programs and content marketing to help scale customer base by 1000%, drive down CAC by 50%, and increase LTV by 200%

• Serve as marketing lead on all acquisitions, product launches, upgrades and releases in investment management solution suite, including two new product launches and one acquisition since 2016• Develop marketing launch plan with relevant team members and project manage launch activities• Create and maintain differentiated positioning, business benefits and messaging for investment product and solution lines, focusing on REIT and Private Equity industry segments• Design, execute and implement sales tools, including brochures, data sheets, competitive intelligence and training materials, serving as lead project manager on new content management platform• Develop and maintain repository of industry trends, competitor capabilities and customer needs• Design and execute strategies for market penetration according to industry trends and competitive intel• Responsible for $1MM marketing budget supporting investment business channel, including multichannel advertising, industry shows, sales enablement, multiformat content and client engagement • Create thought leadership content to support campaigns, including white papers, eBooks, blogs, webinars, SEO, website content and more• Marketing lead for APAC business segment, including strategy developing value propositions and tactical execution of webinars, trade shows, user summits, data sheets and more

- Selected by senior leadership as architect responsible for implementing proprietary, international outreach and engagement strategy, NineSmart- Created and managed strategy for global digital marketing campaigns in email, social media, web, display advertising and other channels across multiple industries- Analyzed and reported effectiveness of each campaign to cross-departmental stakeholders, including senior leadership, sales, operations, marketing, delivery and client success- Aided in designing new SQL database, SFDC integration and in-house taxonomy structure for client data- Vetted and implemented best-in-class email marketing system (IBM Marketing Cloud) across marketing, operations and client success teams- Provided insights and best practices for channel development to cross-functional teams in B2B, business-to-government and business-to-university environment

• Taught daily university-level elementary Russian courses, including basic grammar, writing, speaking, and reading to 16-student class• Created lesson plans, compositional assignments, and interactive homework for students• Designed and maintained Blackboard Learn course management system for daily use by students, including quizzes, online dictionaries, grading roster, and all course documents

• Received fellowship to live abroad and teach English classes at Irkutsk State Linguistic University and Siberian-American Faculty of Irkutsk State University• Taught English at high-ranked division of the Organization for Cultural Events for students of management learning English• Created syllabi and lesson plans for more than 10 classes and over 100 students• Invited to speak regularly on American culture, history, politics, and education• Organized interactive events and “round-table” discussions in English for secondary language learners

• Led full Russian language lessons in first-year classes of 7-10 students• Created study materials to assist students in learning Russian, including interactive homework and essay assignments in the target language

• Taught full English lessons to Russian university students by leading interactive, small group discussions in English with 8-12 students in St. Petersburg, Russia• Assisted in preparation for the TOLES Legal English examination

• Contributed several editorials and advertisements for future issue of National Geographic Traveler magazine• Designed, updated, and created content for magazine's online blog• Assisted in selecting featured article topics and locations for future issue