Senior Social Media Strategist
CurrentSocial Media Strategy and Auditing: Led in-depth social media audits to uncover strengths, improvement areas, and growth opportunities. Presented actionable insights to clients to refine their digital marketing strategies.Creative Production – Copywriting, Graphic Design, and Video Editing: Produced still and video content and wrote engaging copy for posts and captions. Focused on storytelling and visual impact to strengthen brand identity and drive engagement across platforms.Content Planning and Scheduling: Managed a strategic content calendar aligned with business goals. Created and scheduled engaging posts for platforms like LinkedIn, Instagram, Threads, and Twitter, with attention to brand voice and audience engagement.Trend Analysis: Researched industry and social media trends, translating insights into content ideas that keep the brand relevant and engaging.Cross-Team Collaboration: Worked with teams across the organization to manage social media content needs, ensuring timely, cohesive posts with aligned messaging and visuals.