- Partner with Product to lead the strategy and development of solutions for the Global Display Ads product portfolio. - Create opportunities for investment to streamline the advertiser expertise and help businesses obtain more value from Google Display.- Partner with Product and Engineering to develop comprehensive product roadmaps and strategies that addresses key advertiser challenges.- Plan, execute, and lead go-to-market strategy and commercialization of features.- Partner cross-functionally with senior stakeholders to commercialize solutions and develop global go-to-market strategies

Lead the marketing vision and go-to-market strategy for products from the global family of apps. Drive awareness, acquisition, and engagement across multiple audience segments by utilizing new innovations. Continually push teams to leverage data to think big and to reimagine programs to identify global opportunities, refine strategies and deliver results. Lead all marketing aspects of launch strategy including strategic development, inbound investment research, traffic drivers, and continued optimization, with the goal of delighting customers and business partners. - Partner with key internal and external stakeholders, drive long-term process improvements, and cross-collaborate with product, legal and research teams across Facebook global - Work cross-functionally across global product and engineering teams to integrate content in the customer and partner experience arenas - Oversee and optimize global teams and external viewpoints to ensure an aligned and superior user experience - Continually identify additional areas of opportunity for growth, develop plans and mobilize stakeholders

Lead cross-channel marketing initiatives to drive growth, awareness, consideration, and adoption of expanding products portfolio. Partner closely with cross-functional leaders, including Product, Sales and Sales Operations, to explore and define go-to-marketing offering, sales motions, audience segments and other critical strategic initiatives. Continually defining, influencing, and driving strategy for new products, businesses and market segments. - Collaborate with campaigns and distribution teams to support sales enablement, demand generation spanning events, campaigns, social media programs, references and case studies, and press and analyst relations.-Develop, test, and iterate content and collateral to support field and account teams; partner with sales enablement to measure impact-Track the competitive landscape, understand target markets, and identify market insights to inform product strategies and go-to-market activities.

Act as a partner to the integrated team in developing marketing and communication plans that drive the client’s business unit/functional area and lead to effective communication activities. Lead account teams on brand and social strategy for clients, with an industry focus on CPG and Food/Beverage.• Strategize with and educate FP executives and other across the company on incorporating relevant social media techniques.• Develop channel strategy, develop mid- to top-tier influencer relationships, optimize social content• Devise a growth strategy and work with cross channel teams and other resources to locate key growth opportunities and prioritize optimization of resources. • Monitor online conversations for engagement opportunities, curate and create basic content, conduct prospect research, and identify influencers

Provide brand strategy to clients and support FP’s digital media initiatives. Infuse social media thinking and strategy into all media programs, manage client relationships, activate online social media programs, advance social media integration thinking amount account teams, provide thought leadership and digital direction for new business opportunities. • Oversee and manage the social strategy for FP Digital and clients on all platforms including Facebook, Twitter, Instagram, YouTube, Reddit and emerging networks.• Develop programming and creative plans with editorial leadership, sales and marketing around daily content, tentpoles, events and other high impact projects. • Create actionable plans for voice and engagement by vertical and horizontal platforms, with aggressive goals set and adhered to.