Kendall Shadley Email & Phone Number

Led content and product marketing strategy to drive demand and increase awareness. Aligned messaging and deliverables with target personas and key value propositions. Increased short-form and long-form content creation by 100% and 350% respectively within the first 12 months.

Analyzed department and division-level processes and identified areas of opportunity to improve the patient experience, quality of care delivery, and operational efficiency. Used methodologies such as Lean, Six Sigma, and IHI’s Model for Improvement.

Led patient experience improvement initiatives for 11 clinical areas, both inpatient and ambulatory. Analyzed patient, employee, and physician engagement data at the unit, division, and organizational levels. Coached clinicians and clinical staff to utilize evidence-based best practices.

Greater Chicago Area

Developed and executed a strategic content marketing plan, rooted in target personas and key value propositions, to drive brand awareness, lead generation, and revenue. Content and collateral, both digital and print, supported the importance of utilizing technology, in tandem with clinical expertise, to improve patient engagement.

Greater Chicago Area

Acted as lead strategist for the client experience, technology and business development departments to explain the value of patient engagement to their respective target audiences.

Contributed to the organizational communication strategy by developing collateral for key target audiences and establishing a social media presence.

Greater Chicago Area

Consulted state elected officials on the potential financial, quality, and clinical implications of the then Patient Protection and Affordable Care Act. Wrote policy analyses, participated in television and radio interviews, and testified before state congressional committees.