• Promoted from Vice President of Marketing in 2019 and Director of Marketing in 2018 to direct all corporate strategic marketing, communications, and market research efforts • Lead branding, advertising, media relations, events, research & analysis, and digital & email marketing • Hire, train, and manage marketing and research staff; manage 5 FTEs and 3 interns • Collaborate with principals on new business acquisition strategies, lead generation, pitches, and nurturing campaigns• Procure and manage third-party vendors to produce property identity and build out marketing collateral• Led corporate re-branding; established brand standards and ensured application throughout the organization • Navigated trademark dispute trial and negotiated coexistence agreement with opponent• Drove redesign and launch of new corporate website, resulting in 1,429% increase in monthly organic views• Launched content marketing efforts that fueled $3MM+ in direct-from-web revenue• Oversaw production of 250+ blog posts, 230+ videos, capturing 100K+ views on YouTube• Reduced marketing budget by 50% ($750K) while generating equal inbound leads as the previous year

• Directed all corporate marketing and communications; developed strategic marketing plans and budgets • Hired, trained, and managed marketing staff at corporate headquarters and three satellite offices • Spearheaded design, development, copywriting, and launch of new corporate website • Led corporate brand refresh, establishing and implementing corporate brand guidelines • Collaborated with principals on new business acquisition strategies; prepared client pitches • Managed corporate events, including involvement in industry association events and annual charitable events • Organized a 3-day conference for 300+ national retail brokers: managed $200K budget, negotiated with and contracted 30+ vendors, coordinated logistics, and executed event branding

• Promoted from Social Media Marketing Associate in 2011 to lead corporate marketing strategy• Created and executed marketing plans and budgets; led corporate brand refresh project • Published 800+ posts on DallasDesignDistrict.com, a blog dedicated to art, interior design, events, and lifestyle • Planned blog and social media content; tracked, analyzed, and reported traffic and social engagement statistics • Developed and implemented SEO and SEM strategies, including managing social and search engine ad campaigns • Identified and executed print advertising campaigns in local and national publications

• Promoted from Economic Development Coordinator to manage business development initiatives abroad, including promotion and outreach• Assisted in the coordination of the International Inland Port of Dallas (IIPOD) project• Spearheaded re-design of the award-winning Office of Economic Development website• Developed print and web-based marketing materials to promote OED programs• Wrote international business briefings and budget documents for consideration by City Manager and City Council• Assisted with international business inquiries, including research, hosting inbound/outbound delegations, special events planning, and developing targeted PowerPoint presentations