Marketing Intern
Indianapolis, Indiana, United States
Collaborated with two Core Lab Marketing interns to create a gSite for the entire Core Lab Marketing team which included 16 extensive sections filled with marketing materials reducing time spent searching for resources and enhancing efficiency by providing a centralized databaseIndependently developed a custom Systems Team Hub with 9 sections showcasing the team missions, current and future portfolio, key KPIs and goals, team contact information and role descriptions, and annual strategic prioritiesDeveloped a lead management process flow chart and conducted an investigative report, interacting with the internal and field sales team to gather insights and provide actionable recommendations for process enhancementsConsolidated six 1000+ page user manuals to develop maintenance checklists and battle-cards, organized by procedure, time interval, and technique, for the Sales team to accurately convey maintenance times to customers and enhance effectiveness in countering competitor claimsWorked closely with the marketing, sales, and product development teams, enhancing my understanding of cross-functional dynamics within a global healthcare company