Develop and deliver weekly trend and competitive analysis reports, highlighting market opportunities and emerging creative trends. Ideate and implement innovative marketing activations to enhance brand awareness and drive sales among new target audiences.

Lead all chapter marketing initiatives, manage social media accounts, create content, and coordinate strategic partnerships to enhance visibility and engagement. Spearhead committees to strategically plan and budget for significant philanthropic initiatives aimed at fundraising for CASA (Court Appointed Special Advocates). Coordinate alumni relations to cultivate a lasting sense of community

Collaborated with fellow officers to actively develop and implement strategies to foster a more inclusive and equitable sorority experience for all members.

Curated high-quality content across various social media platforms each month, effectively promoting the NARS brand and fostering engagement among target audience. Successfully executed experiential marketing events each semester, drawing in audiences of 30+ students each time to enhance brand awareness and engage with potential consumers.

Collaborate with a diverse team to deliver strategic business solutions to reputable companies, driving brand visibility among Gen Z and revenue growth.

Acted as liaison between studio and production contacts, engaging in project planning meetings to identify necessary agreements for new projects. Designed and implemented a new organizational system for insurance verification and compliance, maintaining detailed documentation tracking.

Attended bi-weekly 1-hour virtual education sessions throughout the semester hosted by leaders on the JP Morgan Chase Campus Recruiting Team and Business Resource Group to learn about the various sectors of the firm (Finance, Strategy, Marketing, Human Resources, etc.).

Conducted marketing outreach efforts to target students and campus organizations, resulting in a significant increase in the number of tutors for StepUp tutoring program.

Effectively led high performing innovative team responsible for brainstorming unique ways to introduce underrepresented students to the Science Technology Engineering and Mathematics (STEM) field. Implemented leadership tactics, delivered engaging presentations and participated in hands on activities during STEM workshops.