- Help devise, execute and lead new service as the first and only script writer- Research and acquire client specifications for video content - Establish the client's pain statement, value proposition and call-to-action structure for video and its optimal audience reach- Produce a simple, explanatory video script that meets the client’s needs and exceeds their expectations- Meet quick deadlines and turn out quality, well-written work in a short period of time

- Responsible for all fashion and home media tracking and research- Monitored multiple print and online outlets and compiled into data based on brand mentions, facilitated efforts and resulting coverage - Pitched and generated national media coverage - Maintained regular media contact for relevant account work - Used CisionPoint, BurrellsLuce & LexisNexis portals to track/create digital clips and build media lists in Excel - Established trends and brand insight from weekly competitive analysis of long-lead and short-lead media outlets

- Spearheaded the formation and the maintenance of a new EKJO Creation social media sites- Researched, wrote, fact-checked, copy-edited and translated in both English and in French- Obtained fluency in French from working on the sales floor and managing a store by myself - Sourced fashion stories for both national and, when appropriate, local markets- Integrated brand identity with social media platforms and devised overall social media strategy- Made press clip packets to keep team updated on industry trends/events- Researched and compiled all press mentioning EKJO and strategized ways to increase brand presence in the press - Assisted in organizing and styling EKJO editorials, photo shoots and Spring showroom- Worked with the designer to maintain social networks and vision of the EKJO online brand

- Oversaw all aspects of store operation: marketing, merchandising, service, sales, inventory, buying and pricing - Trained, supervised and delegated responsibilities to all sales floor employees - Assisted with the event planning and online marketing for store functions and promotions - Shot and styled photo shoots; In charge of updating the store's social media with relevant content

- Recruited, trained and led my own team of five “Marketing Advocates” on Auburn’s campus- Led weekly team meetings for the planning and the execution of guerrilla-style marketing campaigns- Aided in the creation of a sleeker interface for the company’s core product, the BranchOut Facebook App- Focused on grassroots marketing, entrepreneurship, sales and social media strategy

- Established the CollegeFashionista.com (CF) program at Auburn and was the first “Style Guru” on campus- Produced weekly online articles and shot street-style photography for “Style Advice of the Week” column- Pitched and helped start the first “Fit for Style,” a weekly niche fashion column focused on fitness - Worked on several CF brand campaigns, including Condé Nast’s “Fashion’s Night Out”, Tory Burch, LF & Steve Madden, Juicy Couture, Aerie and Victoria’s Secret- Helped run the CollegeFashionista X Madewell: Get Styled Tour in Atlanta with founder Amy Levin

- Upheld Neiman Marcus standards and impeccable customer service as a personal stylist- Accommodated individual client needs, while still attending to other customers- Networked with customers to provide a personalized experience- Developed strong product knowledge across all categories- Consistently met and exceed monthly commission goals- Worked well with the other stylists and actively participated as a team member