- Executive committee member providing strategic direction and management of company initiatives- Overseeing growth, impact, and execution of sales & marketing programs- Developing product procurement strategies to maximize inventory efficiency- Setting business unit goals with consistent focus on market share growth and profitability

- Department head responsible for all branding, program, and pricing initiatives- Negotiated supplier pricing and purchase opportunities with tactical analysis - Established a comprehensive incentive program with emphasis on industry leading technology tools - Launched market leading solutions to further build customer loyalty and supplier partnerships

- Managed national dealer marketing programs to maximize value to customers, vendors, and stakeholders- Created national promotions, co-op advertising programs, and an industry leading B2B portal- Executed industry trade media buys and managed guidance of creative agencies - Supervised and mentored a team of corporate and field marketing personnel

- Managed all sales & marketing activities within market territory- Surpassed unit and profit objectives by 109% and 107% respectively- Developed regional marketing tools and dealer specific promotions to increase market share - Uncovered and implemented new business opportunities and maintained share in existing dealer base

- Spearheaded a new sales channel for Diplomat & Expatriate customer groups- Responsible for national marketing campaigns, events, and advertising activities within this channel - Managed channel development and provided training programs to internal and retailer personnel- Cultivated integral business partnerships with retailers as well as influential Government Embassies

- Established new product pricing and profit potential based on competitive market analysis- Created and implemented dealer sales program incentives - Managed national sales forecasts and production capacity to optimize product availability- Collaborated with field staff on dealer sales and marketing events

- Managed and distributed all national sales and volume forecasts- Drafted sales trends and business plan revisions with a direct impact on volume and profit - Developed analytical ad-hoc tools to identify ROI opportunities- Implemented best practices to improve strategic planning

- Managed 175 US retailers for the Overseas Delivery program with $52MM in annual revenue - Spearheaded campaigns focused on sales growth and exceeded sales objectives by 118% - Marketed program at consumer trade shows and retailer development events- Revised internal processes to earn ISO and GAO certifications

- Launched a global incentive sales program from vehicle production to final customer delivery - Managed pilot program to generate $7MM of incremental revenue- Developed marketing activities to promote program awareness- Identified synergies with internal business partners and PAG Retailers worldwide

- Managed customer and logistical issues with retailers worldwide- Revamped department revenue flow to minimize expenses and maximize profit - Conducted focus groups with national retailers to streamline process and communication- Implemented innovative sales order tracking system