Kenneth Fisher - Principal Consultant, Digital Marketing Partners work email
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Kenneth Fisher - Principal Consultant, Digital Marketing Partners personal email
Performance-Driven Digital Journey and Digital Experience Subject Matter Expert. Known for creating and growing partnerships. Specializing in driving audience engagement, customer acquisition, and conversion. Extensive background overseeing the planning, execution, deployment, and optimization of high-performing enterprise-level digital campaigns.People First!: Open and earnest leadership style, with strong relationship building and influencing skills with senior leadership and key stakeholders.Peerless Budget Ownership: Extract maximum ROI from digital marketing budget by creating repeatable systems and efficient allocation to marketing channels. 20+ Years of Management Experience: Extensive network of pro resources used to build and successfully scale cross-functional digital experience departments at Amex, RazorFish, and GSW.Rapid Results: Hard-won knowledge of digital marketing best practices and analytics-driven optimization, achieving immediate positive and measurable impact on digital acquisition strategies.Highly Regulated Industry Digital Expertise: 20+ year record creating digital experiences for Financial Services, including at Barclays, J.P. Morgan, and American Express, Pharmaceutical and more.Deep Digital Execution Expertise: Strategy-guided, technology-forward, and tactically masterful.Omnichannel Planning: Spearhead the planning and implementation across digital marketing channels including social, search, display, native, email, video, experimental, and innovative.Expansive Cross-Functional Know-How: Expert-level personal competency with digital strategy, brand expression, creative development, UX, and digital marketing technologies.***AREAS OF EXPERTISEExecutive Stakeholder Management | Digital Marketing Budget Supervision | Digital Marketing Strategy | Digital Journey | Robust & Diverse Technical Skill Set | Digital Analytics & Optimization | Strategic Problem Solving | Digital Program & Project Management | CX - Customer Experience | UX - User Experience | Digital Design Systems | SEO and SEM Optimization | Digital Acquisition Channels: Email and Display | Owned Media | Content Management Systems | Adobe Experience Manager – AEM | A/B Testing and Optimization | Agile Methodologies | Digital Project Delivery | Internal and External Resource Management
Digital Marketing Partners
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Principal ConsultantDigital Marketing Partners Jan 2024 - PresentProviding expert strategic digital marketing guidance and subject matter expertise, including strategy, planning, optimization and modernization of your digital operations and execution. Standing up first-rate turnkey digital studios to extend and augment the capabilities of clients mainly in the following industries: Financial Services, Pharmaceutical and Healthcare, Franchises, and Startups, – now including the integration of Predictive and Generative Artificial Intelligence (AI)!As always, Digital Marketing Partners hyper-specializes in email marketing excellence: Strategy, production, operations, optimization, delivery, and integration with your greater marketing plan.
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Vp, DigitalBarclays Apr 2021 - Dec 2023London, GbOversight of digital strategy, consultation, planning, and execution of long and short term digital initiatives for Rise, the Fintech Incubator of Barclays Innovation Office.Own global digital strategy roadmap, oversight and execution of Web and Email channels. Provide digital marketing consultation to stakeholders in GIO, including planning, and execution oversight. Vendor management and mentorship.Substantially boosted measurable campaign performance: Increased audience engagement metrics by optimizing the email-to-web journey, amplifying conversions by multiples of campaigns prior to my influence.Lead digital workshops and clinics, both in group environments and 1-to-1.Central role in evaluating and optimizing current digital marketing platforms, as well as evaluating the usefulness and ROI of potential digital marketing platforms. -
Digital Studio Director - Management, Strategy, Planning, Execution, Training, OversightAmerican Express May 2018 - Apr 2021New York, Ny, UsLeader of digital execution for American Express’s global marketing in-house agency – primarily focused on Email Transformation as well as overall digital transformation, specifically improving measurable outcomes of loyalty and client acquisition email campaigns, as well as efficiency, ROI and enhanced digital execution processes. -
Vp - Director Of Strategic Digital Marketing Technology, Email, Web, Mobile, Display, ExperientialGsw Advertising Apr 2016 - May 2018Columbus, Oh, UsReporting directly to the president, recruited to rebuild digital execution capabilities of the organization by implementing Design Thinking, optimizing Design Ops, and integrating Agile and Lean Frameworks. Accountable for management of over $25MM of digital business, including the Engineering, Technology, User Experience, and Marketing Automation teams. Spearheaded hiring effort to recruit, train, and integrate incoming personnel and resources positioning them to excel immediately.SELECTED HIGHLIGHTS & ACHIEVEMENTS- Rebuilt all clients’ email design systems implemented into marketing automation platforms including Salesforce, positioning the company to win more business.- Analyzed prior performance and executed a single optimization to increase CTR more than 197% on a high-value campaign.- Successfully owned delivery – Released 100+ new digital products YOY and decreased release cycle time 40%.- Introduced new parameters and processes to the creative team for designing digital products, enhancing KPI performance dramatically, including increasing CTR by an average of 45%.- Worked closely with clients, becoming a trusted partner who guided their projects from inception through completion.- Secured buy-in for agency personnel to “think digital”, educating the entire agency on digital product design processes and data-driven optimization.- Saved 33% on vendor fees by decreasing the company’s reliance on external consulting, reversing losses to achieve key margin targets.- Returned key accounts to profitability by cross-training teams on efficiency in digital operations; eliminated write-offs stemming from overbilling.- Represented the company and was twice featured in Pharmacy Times Magazine, speaking on Internet of Things (IoT) integration in the medical field. -
Director Of Digital Experience Technology - Email, Web, Mobile, Display, Experiential, InnovationRazorfish Health Mar 2015 - Apr 2016Philadelphia, Pa, UsEstablished the product strategy and benchmarking to improve metrics for digital technology initiatives. Oversight of product roadmap standards, process improvement, and growth initiatives, all technology teams in New York, New Jersey, and Pennsylvania offices. Held additional accountability for all vendors, retained services, operations, and technology consultation.SELECTED HIGHLIGHTS & ACHIEVEMENTS- Introduced new processes and best practices aimed at digital efficiency, resulting in a 20% cost savings and 25% time savings.- Shattered expectations for a digital product, capturing substantial new revenue, as well as the opportunity to pitch additional work.- Sourced and retained freelancers and vendors on different billing schedules, resulting in a 25% cost savings. -
Digital Marketing Technology Consultant ★ Email Specialist, Digital Execution & InnovationJ.P. Morgan 2014 - 2015New York, Ny, UsI was recruited to J.P. Morgan Private Bank in 2014 as a Digital Technology and UX Lead, where I served as the primary internal consultant for all digital experience efforts.In order to achieve seamless execution of digital communication initiatives, I championed increased levels of collaboration and communication between developers, consultants, creative, sales, and strategy team.SELECTED HIGHLIGHTS & ACHIEVEMENTS- Delivered a significant cost savings on a high-profile project within the first week of joining the company.- Took over and completed a struggling project in less than 4 weeks, hitting all KPI and goals.- Increased open rates 20% and CTR by 15%, dramatically improving ROI from display advertising and email campaigns. -
Principal ★ Growth Strategist - Digital Experience & Email Marketing SmeFisher Creative Services 2001 - 2014In 2001, I founded Fisher Creative Services as a full-service digital experience development firm. Over the next 12 years, I grew the firm into a highly respected and coveted digital agency aiding large enterprise clients with digital product initiatives, from planning, architecture, visual design through development, all the way to deployment.SELECTED HIGHLIGHTS & ACHIEVEMENTS- Sourced, closed, and expanded relationships with multiple Fortune 100 companies, including Amazon, The Hartford, American Express, and ROCHE.- Delivered a six-figure YOY savings for ROCHE by providing architecture, visual design, and technical development for a multi-language document management software product.- Increased CTR 22% and Conversions 10% for The Hartford by optimizing a consumer-facing email campaign.- Selected and retained by American Express OnBrand to serve as a go-to shop in their transition of email communications from desktop-only to mobile responsive.
Kenneth Fisher - Principal Consultant, Digital Marketing Partners Skills
Kenneth Fisher - Principal Consultant, Digital Marketing Partners Education Details
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New York Institute Of TechnologyJournalism
Frequently Asked Questions about Kenneth Fisher - Principal Consultant, Digital Marketing Partners
What company does Kenneth Fisher - Principal Consultant, Digital Marketing Partners work for?
Kenneth Fisher - Principal Consultant, Digital Marketing Partners works for Digital Marketing Partners
What is Kenneth Fisher - Principal Consultant, Digital Marketing Partners's role at the current company?
Kenneth Fisher - Principal Consultant, Digital Marketing Partners's current role is Director of Digital Marketing Strategy, Operations, Experience, Product, and Journeys.
What is Kenneth Fisher - Principal Consultant, Digital Marketing Partners's email address?
Kenneth Fisher - Principal Consultant, Digital Marketing Partners's email address is ke****@****ess.com
What schools did Kenneth Fisher - Principal Consultant, Digital Marketing Partners attend?
Kenneth Fisher - Principal Consultant, Digital Marketing Partners attended New York Institute Of Technology.
What skills is Kenneth Fisher - Principal Consultant, Digital Marketing Partners known for?
Kenneth Fisher - Principal Consultant, Digital Marketing Partners has skills like Leadership, Data Integration, Responsive Email Design And Coding, Requirements Analysis, Agency And Internal Team Leadership, Digital Transformation, Complex Problem Solving, Online Marketing, Digital Strategy, Digital Experience, P&l Management And Financials, User Experience.
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