Kendra Book Wright Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

Austin, Texas, United States

• Activate sponsorships, events and strategic planning as the day-to-day Client Services and Experiential Marketing lead for AT&T generating nearly 300% growth in activation funds • Create, allocate, and manage budgets and resourcing for $5M+ in client marketing dollars• Direct large-scale campaigns from conceptual development through execution and measurement• Manage relationships and activation operations process; connecting Clients, Brand Sponsorships, Production and Creative… Show more • Activate sponsorships, events and strategic planning as the day-to-day Client Services and Experiential Marketing lead for AT&T generating nearly 300% growth in activation funds • Create, allocate, and manage budgets and resourcing for $5M+ in client marketing dollars• Direct large-scale campaigns from conceptual development through execution and measurement• Manage relationships and activation operations process; connecting Clients, Brand Sponsorships, Production and Creative teams for an integrated campaign approach • Oversee and design fan engagement initiatives at marquee sports and entertainment events including AT&T Byron Nelson, College Football Playoff, Hudson Yards (Wells Fargo)• Innovate digital/livestream events including Gender & Equality initiatives, e.g. game developer showcase garnering an average of 40% increase in brand perception and purchase intent • Design and execute brand-owned and operated gaming tournaments leading to 443% ROI • Develop tech-forward onsite and digital activations, e.g. Augmented / Virtual / Mixed Reality, including a custom-built meta-verse world designed to educate and entertain consumers• Supervise and mentor managers and associates with oversight of over 25 employees • Specialist in sports marketing across all major leagues including NFL, MLB, NBA, NHL, MLS, PGA, NCAA, esports, etc.• Act as expert consultant for event experiences, observation, data compilation and reporting Show less

Greater New York City Area

• Directed Experiential Marketing department client relationships and $1.5M+ in budgets• Managed end-to-end projects for esports fan experience for inaugural Overwatch League Grand Finals attended by 12K+ fans and resulting in 97% fan satisfaction• Served as lead for Tri-State and Upstate Ford Motors presiding over year-round field marketing campaigns across eight sports and entertainment venues doubling client's lead and social shares• Project managed mobile activation tour… Show more • Directed Experiential Marketing department client relationships and $1.5M+ in budgets• Managed end-to-end projects for esports fan experience for inaugural Overwatch League Grand Finals attended by 12K+ fans and resulting in 97% fan satisfaction• Served as lead for Tri-State and Upstate Ford Motors presiding over year-round field marketing campaigns across eight sports and entertainment venues doubling client's lead and social shares• Project managed mobile activation tour supporting the 2017 Presidents’ Cup for Citi• Conducted fan experience at high-profile events, e.g. NBA Finals, NCAA Final Four, Super Bowl LIII• Oversaw client digital marketing strategies, campaign measurement and analysis• Drove new business opportunities through trend identification, creative development, and proposals• Coached and developed team members including 100 brand ambassadors across the US Show less

Greater New York City Area

• Directed Brand Activations team for Carnival Cruise Line with ownership of national/key market media strategy, event management, talent management, media tours, social media strategy, and annual planning• Acted as liaison for integrated agency team including media buying and marketing partners; main point of contact for vendor/campaign partners and talent management teams • Procured partnerships with NFL teams and CAA talent and launched national campaign that earned over 1.2 billion… Show more • Directed Brand Activations team for Carnival Cruise Line with ownership of national/key market media strategy, event management, talent management, media tours, social media strategy, and annual planning• Acted as liaison for integrated agency team including media buying and marketing partners; main point of contact for vendor/campaign partners and talent management teams • Procured partnerships with NFL teams and CAA talent and launched national campaign that earned over 1.2 billion impressions in under 48 hours to improve brand consideration in key markets Show less

Greater New York City Area

• Owned integrated campaign for Bank of America Credit Cards including social media, and talent; secured, coordinated and handled media interviews, celebrity/athlete meet & greets• Supported media team for Super Bowl XLVII helping to secure 276 interviews for talent and executives, resulting in 2.5 billion impressions• Led research projects, e.g. influencer research; stakeholder mapping; interview briefs • Identified new business opportunities within entertainment industry

New York, Ny

New York, Ny

• Coordinated corporate presence at White House Correspondents’ Dinner 2013 with responsibility for logistics management for 100 dinner guests including C-Suite executives and celebrity guests• Provided onsite support for Thomson Reuters CEO and four senior executives during World Economic Forum Annual Meeting in Davos, Switzerland 2013; assisted in managing Thomson Reuters all day Ski Event for 120 C-Suite executives

- Vetted potential vendors and created proposals for an executive retreat.- Developed a new learning and development strategy and generated presentations working with a virtual diverse team.- Contributed to the HR Extended Leadership Team Blog by procuring articles and researching relevant topics.

- Conceived experiment involving Dual-Task Attention while working with a team of three people.- Studied effects of helping behaviors on individual’s moods or daily experiences.- Administered multiple psychological tests including surveys of subjects’ moods.

Master Of Science, Education And Human Development, Applied Psychology And Human Development

Bachelor Of Arts, Psychology

Activities and Societies: Kappa Alpha Theta Sorority, Blue Key Society, Mentoring, Sirens All-Female A Cappella, Research Assistant.