Kendra Clarke, Mba Email & Phone Number

The Professional Chapters Council (PCC) comprises of 12-13 past presidents from award-winning AMA chapters. Our vision is to create thriving, diverse, and inclusive communities essential to the growth and progression of marketers and the marketing profession. Our mission is to support and advocate for professional chapter leaders, increasing their effectiveness in leading volunteer boards in order to meet their chapter goals and thrive through change.My role as a member of the PCC is to provide a safe space for chapter leaders to express concerns, ask advice, celebrate wins, and share ideas. I am a liaison for chapters and the national organization and help to advocate for their needs. I help facilitate conversations between the national organization and chapter representatives.I am also the co-chair for the PCC DEI Committee, which is a subcommittee of the PCC with a mission to guide and advise the Support Center, PCC, and Chapter Leaders on how to integrate and develop sustainable and measurable change with regard to diversity, equity, and inclusion both within AMA’s chapter network and the communities which those chapters serve.---------------------Role: Professional Chapters Council Advisor/PCC DEI Committee Co-chairJune 2023-July 2024

Newark, New Jersey, United States

Newark, New Jersey

My goal is to create effective web content strategies with a focus on the user's experience. The Business School has multiple websites and microsites, each with a different audience and goal. I help to define the messaging, tone and infrastructural architecture of the website to ensure the content fits the users' needs. I also help with project management and strategic decision making for overall website-related activities. Currently, I have helped to oversee two new website development projects. I also conduct market research on our audiences and develop user-personas for stronger and more targeted messaging.

DEI is a critical function of any organization and is often not considered a priority. AMA New Jersey decided to make it a priority, and as a non-profit, volunteer organization, we added a VP role to our Board. I helped to redefine the role and incorporated volunteer recruitment into the DEI function so that incoming volunteers understand our commitment to DEI and the fact that it is a part of our culture.In my role, I helped to create documentation for best practices in each function of our team through a DEI lens. The team also curated DEI resources and speakers, and provided guidance around DEI issues.

As President of AMA New Jersey, I led a team of 30+ passionate volunteers to a common goal of providing connection and community to our members. Throughout my term, my focus was to ensure volunteer engagement, satisfaction, and inclusion because it was important to me that my team was supported and heard. I worked with my team to create workflows, processes, and standard operating procedures for our five committees to encourage stronger collaboration. We also maintained and built on our existing community to be a place where members can find education, connection, and like-minded individuals. Another focus that year was incorporating diversity, equity, and inclusion initiatives into the chapter and building the foundation for the first DEI committee for the AMA New Jersey Chapter. That year, we achieved record-breaking numbers in volunteer retention, financial health, and programming. As a result, our chapter was awarded the Special Merit in Leadership out of 70 chapters in the AMA.

• Co-led a subcommittee for diversity, equity, and inclusion on the national DEI committee• Created strategies and tactics for implementing DEI initiatives in the organization• Developed and launched a 3-month campaign to encourage chapters to sign the AMA DEI Pledge resulting in 64% adoption for the second year of the campaign• Organized and hosted virtual DEI townhalls to facilitate and encourage conversation around various topics related to DEI and marketing

Greater New York City Area

Between January 2017 and December 2019 I taught a career development course called Business Forum for four semesters. This course is designed to prepare students to be strong and competitive job candidates by providing the tools and resources to help them understand the way the job market works. I taught one class per semester with an average of 190 students per class.

Newark, Nj

I was promoted to the role of Career Management Specialist after 3 years in my previous role as Program Coordinator. I was a career counselor, project manager, program developer and marketer for an office that services over 2,700 students with a 3 person team. Through mock interviews, professional development workshops, and one-on-one career advisement sessions, I helped to equip our students with the knowledge, tools, and resources to successfully compete in today’s market.I also worked on the communication and branding for our office by updating the written copy on our website, designing our presentations, and creating email and hard copy materials to promote our events. I work with an amazing team and together our efforts resulted in employment outcomes between 88%-92% for the past 4 years.

Greater New York City Area

After an unexpected, temporary absence of my supervisor, I was appointed to the position of Acting Assistant Dean/Director for our office. At the same time I took over the instruction of her introduction to business course- Business Forum, with a class size of 220 students, and continued taking MBA classes part-time. This was one of the most challenging and rewarding experiences I have had at RBS and I learned valuable lifelong lessons. I was responsible for giving strategic direction to our operations and finding creative and alternative solutions to managing our normal activities with only 2/3rd's of our normal resources. We were able to establish new employer relations and generate $12K in sponsorship through our Corporate Partner Sponsorship Program. As a result, we were able to maintain our excellent service levels and I was awarded the Staff Excellence Award for 2017.

Newark, Nj

I began my career at RBS as the Program Coordinator for the Office of Career Management where I felt like a valuable contributing member of the team from day one. It was the perfect training ground for my personal and professional development.I worked in a fast-paced environment where I was tasked with delivering excellent customer service, developing marketing content for events and branding efforts, managing program logistics, overseeing budget activities, working with vendors, and creating new processes for day to day operations. I have trained 4 other Program Coordinators since my promotion and continue to be a resource for the students and other Rutgers stakeholders.

Parsippany, Nj

Finesse NJ is a small start-up company which uses strategic selling to attain maximum revenue for their clients' products. I helped to execute marketing campaigns through roadshow events to increase awareness of our clients' products. This experience was a direct selling role where I interacted with hundreds of customers daily and used company marketing techniques to create excitement and interest. I also trained incoming employees in company processes and procedures to prepare them for field marketing activities.

Secaucus, Nj

I was fortunate enough to intern in Panasonic North America's B2B Marketing department for 2 summers (2009 and 2010). During my first summer, I worked with the VP of marketing to develop stronger communication between the marketing and sales teams. I analyzed the company's existing resources and processes and created recommendations for solutions. One solution was a weekly marketing newsletter, emailed to the sales team to summarize the available marketing materials for them to use on sales trips. This led to a large improvement in overall communication and transparency.My second summer was spent researching the benefits of incorporating social media into the marketing strategy for a B2B company. I also studied the reseller programs of the company and created recommendations for the consolidation and streamlining of the programs.

Master Of Business Administration (M.B.A.), Marketing And Supply Chain Management, Gpa 3.79

Bachelor Of Science, Marketing/Marketing Management, General

Activities and Societies: Member of the Rutgers Business School STEP program, Chief of Info Systems/Membership of the Marketing.

Italian Language And Literature

Studied Italian while experiencing Italian culture and traditions